Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Robert Linkul on Training People over 50, Fighting Sarcopenia, and Closing His Gym Because of Covid.
Robert Linkul is the owner of TrainingTheOlderAdult.com, an online continued education provider for fitness professionals. Robert is an internationally known presenter on his teachings on resistance training strategies for the older adult with physical limitations or a decreased quality of life.
Robert earned his master’s degree in sports science with an emphasis in personal training, was the NSCA's 2012 Personal Trainer of the Year award winner and a 2017 NSCA Fellowship inductee.
Robert formerly owned Be STRONGER Fitness, a personal training studio for older adults in Sacramento, California. He had to close it during the pandemic, and that difficult decision is just one of the powerful moments he shares on this week’s episode of the Optimal aging podcast.
We also share personal stories about struggles with our own parents about their health habits, the dangers of sarcopenia, and lots more of interest to anyone out there interested in fitness over 50. This is a good one. Enjoy.
Resources and Links
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