Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Sportswriter Ray Glier Turns His Focus on Older Athletes with GeezerJock Newsletter
Ray Glier is a veteran sportswriter for some of the country’s leading newspapers, including The New York Times, The Washington Post and the Atlanta Journal-Constitution, where I had the pleasure of editing him and becoming his friend.
Now, Ray has branched out in the digital world, writing about older athletes in a newsletter he calls — yes, with a wink and a nod — GeezerJock.
I’ve also brought Ray on as a contributor to Prime Fit Content, where my subscribers are enjoying his contributions.
Ray knows how to find and tell amazing stories — sometimes about ordinary people, sometimes about special people, but always with an open heart, curiosity, and precision.
In a world where everybody’s a writer, Ray Glier is the real deal. And I’m delighted to share my recent conversation with him about sports, the compelling power of aging, and what makes a powerful story.
Resources and Links
Geezer Jock Newsletter
Ray Glier
Naamly -- Support our advertiser, who helps you keep in touch with your members
‘West Side Story’ trailer
Orange Theory
You Need a Budget app
