Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
No Joke! 'Laughter Yoga' Is Seriously Good for You. With Gerontologist Celeste Greene
We’ve all been told that laughter is the best medicine, and we probably have learned along the way that a good laugh really does make you feel better.
You might also know that laughter has legitimate health benefits, like lowering stress and high blood pressure, and improving mood.
That’s part of the reason we like to watch comedy movies and shows, right? Because we want something funny to make us laugh.
But what if I told you that you don’t actually need something funny to laugh — or to get the health benefits from it. You can literally fake it, no humor required. And if you do it right, you can get a great physical and mental workout while you’re at it.
Celeste Greene calls it “intentional laughter” and laughter yoga. And she’s here today on the Optimal Aging podcast to explain it all.
No, Celeste is not a comedian.
She is highly educated, informed, energetic and genuinely engaging — and I know you will enjoy hearing how she created her laughter yoga business and training.
Resources and Links
Celeste Greene Laughs – for events and corporate engagements
Naamly -- Support our advertiser, who helps you keep in touch with your members
Can Virtual Reality Help Older Adults?
