Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
A Look Ahead at the New Year with Dr. Dan Ritchie of the Functional Aging Institute
Today’s guest was also my very FIRST guest when I started the podcast more than a year ago — Dr. Dan Ritchie of the Functional Aging Institute.
We spoke a few days before Christmas and thought it would be a good chance to look back on 2021 and pivot to looking forward to 2022.
But then Covid messed with everything yet again, wiping away any pretense of a clear demarcation line.
So, we punted and talked about that — how the ground keeps moving below our feet — and how we can all continue to cope, to serve, and to succeed. As always, Dan serves up plenty of great perspective and information.
Resources and Links
The Functional Aging Institute
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