Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Building Healthy Habits for Sustained Weight Loss, with Amy Lang of Moxie Club
Amy Lang is one of my favorite people in fitness and wellbeing — and she’s a favorite of listeners of this podcast, too. More people downloaded my interview with Amy from 2020 than any other episode of the show.
It’s easy to see why. Amy has tons of experience and expertise, and she’s a font of knowledge and enthusiasm for anyone trying to reach the older market.
Plus — and this is amazing — she closed her successful gym in San Francisco to start an online coaching business right before the pandemic hit.
Since then, her Moxie Club has grown, and her own podcast — Happy and Healthy with Amy Lang — is doing great.
Amy joins me again on this week’s episode of the Optimal Aging podcast. We catch up on her success since our last interview — and we talk about Amy’s focus on building healthy habits that stick — a topic that’s particularly relevant this time of year, when people are struggling with their new year’s resolutions.
Resources and Links
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