Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Veteran Fitness Business Adviser Pat Rigsby on Coaching Gym Owners to Success
Pat Rigsby has been coaching fitness business owners for more than 15 years — after spending some time as a personal trainer and an earlier career as a college baseball coach.
Pat is an entrepreneur and author, as we’ll. But “Coach” is his favorite role, and today on the Optimal Aging podcast, Pat shares his coaching experiences and philosophy shaped on the ballfield, in the gym, and in coaching countless gym owners grow their businesses.
I love Pat’s nurturing approach, his depth of knowledge, and his insistence on communications, marketing and following up on prospects. Get this: Pat has sent an email to his followers every day for 16 years.
SIXTEEN YEARS.
Talk about consistency! Here’s my conversation with Coach Pat Rigsby.
Resources and Links
Naamly -- Support our advertiser, who helps you keep in touch with your members
