Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
7 Keys to Showing You Want People over 50 in Your Gym or Studio
This week, I share the story of Bruce, a retired doctor who encountered some unwelcoming gyms before finding the right one.
It shows how important it is that you communicate to prospects and clients that you want their business.
Here are 7 steps to make sure you’re sending the right signals.
Resources and Links
Naamly -- Support our advertiser, who helps you keep in touch with your members
Prime Fit Content – The right marketing material to reach people over 50
The original “Nightmare Alley”
