Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
What's Coming Soon In Fitness Technology and How Gyms Can Make the Most of It, with Natalia Karbasova of FitTech
Natalia Karbasova is founder of the Fit Tech Summit and the Fit Tech Club, which helps promote knowledge about coming developments in fitness technology.
She spoke with us right after this year’s FIBO Global Fitness Summit in Cologne, Germany.
Natalia shares a lot of valuable information about exciting developments that should help people live better lives while also revitalizing the traditional fitness industry.
Exoskeletons, anyone? Plus AI, VR and more.
But most important of all, she says, is human empathy. Technology without people is meaningless.
I couldn’t agree more.
Resources and Links
Naamly -- Support our advertiser, who helps you keep in touch with your members
