Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
How an Online Learning Platform Helps Older Adults 'Get Set Up' in Fitness, Tech, Cooking and More. Ep. 70.
Lawrence Kosick’s dad wanted an Apple watch for his 90th birthday. Lawrence, in his 50s, worried he’d be stuck with teaching his father how to use the device — and that reaction bothered him.
Lawrence ultimately decided his dad should have the watch, even if he, indeed, would have to set it up.
And that moment helped lead Larence and partners to create Get Set Up, an online learning platform that helps older people learn how to do all kinds of things on their own – from using tech devices to cooking, from enjoying travel more to improving their LinkedIn profiles. The online instructors are also over 50, all experts in their various fields, and that’s part of the Get Set Up secret. Its partners are another, ranging from health plan providers, health systems, governments, non-profits and community organizations.
Lawrence joins me this week to share how Get Set Up got set up for its 2019 launch, and how it’s teaching older people all around the world the skills to help them lead happier, healthier and more productive lives.
Highlights
5:40 -- When his Dad wanted an Apple watch
10:35 -- Using tech platforms to connect and learn
18:05 -- Helping with physical needs beyond exercise and fitness
28:00 -- Getting creative on partnering with the right organizations to share the message
33:15 -- Keeping it from being too technical for this audience
Resources and Links
Get Set Up
Lawrence Kosick on LinkedIn
Naamly -- Support our advertiser, who helps you keep in touch with your members
