Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Why You Must Make Your Marketing Clear about the Importance of Fitness over 50.
It’s been two generations since fitness became part of the broader culture, but still most of us don’t exercise regularly.
We see evidence of fitness everywhere – from gyms and studios to home workout equipment, from wearables like Apple watches to “athleisure” clothing like Lululemon.
Fitness today is a $100 billion industry worldwide, which means countless ordinary people exercise for the sake of exercising. They know it’s good for them. They know it will help them lead better, longer lives. They know it’s fun.
But it wasn’t always like that. Until about 40 years ago, fitness facilities weren’t common. Celebrities weren’t super-fit. People smoked cigarettes – a lot. The idea of “fitness over 50” hadn’t been coined.
But there’s still generational difference in this awareness, particularly among older Baby Boomers who came of age before fitness was so common.
And we need to remember that gap — or learn about it — when trying to sell fitness over 50 — or maybe more to the point here, people over 70 or so.
Highlights
2:10 -- Your grandparents never exercised just because
4:10 -- 'Flashdance' and 'Rocky' made muscle sexy
6:35 -- Entering a gym for millions of older people? Like going to Mars
Resources and Links
Prime Fit Content – Engage the over-50 market
Naamly – Support our advertiser, who helps you keep in touch with your members
