Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
A Fitness Friendship Helps 76-year-old Spartan Racer Reach His Goals.
How close do fitness clients typically become with their trianers? What qualifies as sufficiently good customer service, what goes above and beyond, and how do genuine personal relationships develop — particularly among a client in his 70s and a trainer in his 30s?
This is Optimal Aging, the podcast for fitness professionals who want to grow their businesses by reaching more people over 50.
I’m delighted to bring this episode to you during the holidays, because it’s been a gift for me to work on — and I hope you enjoy our conversation half as much as I did.
I first met Jerry Mathis last year and wrote about him for my Prime Fit Content subscribers, after he ran his first 5K Spartan Race to celebrate his 75th birthday.
He’ll be 77 soon and hopes to be doing this into his 80s. Here’s my chat with Christian about his amazing physical fitness and his amazing friendship with his trainer. Enjoy.
Naamly – Support our advertiser, who helps you keep in touch with your members
Life Priority Supplements -- Affiliate Discount code here
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market
