Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Should You Carry Vitamins and Supplements for Your Over-50 Fitness Clients?
Lots of gyms and studios provide -- or want to provide -- a line of vitamins and supplements for their customers. It's a great way to have an extra income stream and to enrich ties with your clients, particularly people over 50.
A lot of older people are curious about supplements, and they don't want to be burned by products that offer a lot of hype but not much value.
Greg Pryor shares his story about how he went from winning the 1985 World Series with the Kansas City Royals to owning Life Priority supplements.
Andy why, in his 70s, he's proud to share the good word about how they help.
Life Priority Supplements -- Affiliate Discount here
Naamly – Support our advertiser, who helps you keep in touch with your members
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market
