Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Money, Marketing and Muscle: A Gym Owner Puts Me in the Hot Seat for a Talk on Fitness Over 50.
A lot of people have similar insecurities around writing as they do around money. That's true for fitness professionals as much as it is for anyone. And this week on the Optimal Aging podcast, I'm talking about all of that and more with Billy Hofacker on Billy's podcast, Your Fitness Money Coach.
Billy's a gym owner in Long Island and caters to the over-50 market. He's also a financial coach for other fitness business owners. He welcomed me onto his show recently, and I liked the resulting conversation so much that I want to share it with you here.
We have different backgrounds on all of this, but again, the similarities between communications and finances are striking -- more accurately, the similarities between COMMON INSECURITIES about communications and finances are striking.
Billy and I talk about money, we talk about marketing, we talk about some of the insecurities that drive us, and that maybe drive you , as well. I hope you enjoy the conversation.
Resources
Your Fitness Money Coach podcast
Billy on Facebook
Life Priority Supplements -- Affiliate Discount here
Naamly – Support our advertiser, who helps you keep in touch with your members
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market
