Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Women over 50 at War with Their Bodies: Get Off the Dieting Rollercoaster and Find 'Body Peace.'
Are women over 50 engaged in a war against their bodies?
They’ve spent decades being told – by society, the media, their families – what a healthy woman is supposed to look like.
It’s always thin, right? And young.
But how can a woman over 50 – or anyone, really – live a healthy lifestyle, eating right and moving her body … without beating herself up for falling short of some oppressive notion of what she’s supposed to look like? Why should fitness professionals care about what’s going on in the minds and hearts of their clients?
Nina Manolson, a counselor, nutrition coach and author, has some fascinating ideas about all this, and she’s shares her perspective – for mature women and for anyone interested in helping them live healthier lives.
Resources
Nina Manolson
Life Priority Supplements -- Affiliate Discount here
Naamly – Support our advertiser, who helps you keep in touch with your members
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market
