Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Fighting for Life: How Boxing Helps Parkinson's Patients, with Chris Timberlake of Rock Steady Boxing.
Can exercise bring hope to people afflicted with something as serious as Parkinson’s disease, a progressive disorder that affects the nervous system and parts of the body controlled by the nerves?
People are saying that regular exercise helps those afflicted – particularly exercises associated with boxing, as my guest today will explain.
Chris Timberlake was there at the beginning of Rock Steady Boxing Inc., which is based in Indianapolis and has affiliates in all 50 states and 17 countries. It followed the diagnosis of Chris’s husband and their friend about 20 years ago, and their mission is one of hope and community for thousands of people with Parkinson’s and their families.
Resources
Rock Steady Boxing
Life Priority Supplements -- Affiliate Discount here
Naamly – Support our advertiser, who helps you keep in touch with your members
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market
