Optimal Aging

Beyond the Youth Obsession: Your Gym's Future Is with the Over-50 Market

• Jay Croft • Season 3 • Episode 19

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The Functional Aging Summit, held online June 13–14, is an incredible opportunity to learn from industry leaders about how to train people over 50 and grow your business with this large, lucrative, and underserved population. Go here to learn more: https://functionalagingsummit.com

In this episode of the Optimal Aging Podcast, host Jay Croft talks with Dr. Dan Ritchie, co-founder of the Functional Aging Institute, who previews the upcoming event and shares compelling reasons why fitness professionals should be targeting the active aging market.

Dan and Jay explore how this growing demographic presents not just a meaningful mission but also a strategic business opportunity—with higher client retention, deeper impact, and long-term sustainability. You'll also hear about the advantages of a virtual summit, how you can still access all the sessions even if you miss it live, and the type of career-changing content you can expect.

It’s a no-brainer. Start learning here.
https://functionalagingsummit.com

Guest: Dr. Dan Ritchie

Dr. Dan Ritchie is the co-founder of the Functional Aging Institute and a recognized leader in fitness for older adults. He holds a doctorate in Health and Physical Education and has helped countless fitness professionals elevate their careers by better serving clients over 50.

🔗 Register for the Functional Aging Summit: https://functionalagingsummit.com
📬 Contact Jay: jay@primefitcontent.com
🌐 More from Jay: https://primefitcontent.com
📱 Follow Jay:
Instagram: @primefitcontent
LinkedIn: Jay Croft


Speaker 1:

Everybody wants 25-year-old boys to throw weights around for $10 a month instead of going after people like you know like me, frankly who are a little bit older but have the time and the money to be better customers. So tell us about the purpose of the summit in general.

Speaker 2:

Yeah, the purpose of the summit. Gosh, this is the 11th annual kind of mind blowing to think our summit's almost becoming a teenager here.

Speaker 1:

Hi everybody, I'm Jay Croft and welcome to the Optimal Aging Podcast, where we discuss the business of exercise, healthy living and well-being for people 50 and over. Each week, we explore what healthy living means for millions of people over age 50 and what's coming next, with a focus on communications, content and making powerful connections. The Functional Aging Institute is having its annual Functional Aging Summit online Friday and Saturday. You can learn more about it and register at functionalagingsummitcom. I think it's a great idea to do it online. You know, even if you hear about the summit later after this weekend, you can still go online and purchase the entire presentation, so the information is accessible to you, even if you don't get to tune in, so to speak. This Friday and Saturday They'll have a lot of speakers a couple dozen from fitness, who will help you with your finances, with your training, with your outreach, everything really and I'll be speaking about how to keep your storytelling focus where it belongs, which is on your members and not on yourself. So I'll be speaking Friday morning. I hope you'll tune in to listen to what I have to say, but also to all the other great speakers. And, again, you can learn more about it at functionalagingsummitcom.

Speaker 1:

Now, today, on Optimal Aging. I have Dr Dan Ritchie from all those years ago, who has been a great supporter of Prime Fit content and of this show ever since the beginning, as has Dr Cody, Seip, Celia and everyone at Functional Aging, so wanted to have Dan on to preview this weekend's activities and hopefully you'll all be encouraged to check it out. It changed my career, changed my business for the better, and it's still one of the most important organizations I've encountered in helping other fitness professionals help more people over 50 live better lives. So enjoy my conversation with Dr Dan Ritchie. Thanks, Dan.

Speaker 1:

Hey there, Nice to see you again. How's it going? It's all great, Good to see you. How are you? I'm doing all right, Doing all right. It's a nice Saturday morning here in Atlanta and just about to head out to start my day. Yeah, I have a beautiful day here in Indiana. We'll see. It'll probably rain because soon. We probably should have had this conversation a little while ago, but better late than never, I suppose. Thanks for joining me to talk about it. I never get tired of talking about the Functional Aging Summit, because it was at the Functional Aging Summit in 2018 in Orlando, where I met you and Cody and Celia, and Paolo and Bina and Rosa and Shelly, and all these people who changed my life in the course of my career. And so I want to tell everybody who might not know what the functional aging summit is, what it is and why they really should tune in as opposed to attend Now, doing it in Orlando last year we did it in where was it? Los Angeles.

Speaker 2:

Los Angeles last year. Yeah, Salt Lake City the year before that.

Speaker 1:

Yeah, so tell us about the summit and why people should tune in.

Speaker 2:

We've been making the rounds and this year it's available to everyone, everywhere in the entire world, right? So you don't have to travel, which is nice, you know, one of the reasons we wanted to do it virtual again was just to give more opportunity to more people that can't travel In 2020 and 2021, we were kind of forced to do it virtually, which I know a lot of us didn't necessarily enjoy, but we had the most attendance we've ever had by far, because you know people that can't travel. And by far because you know people that can't travel. I know I heard from single moms in Canada who are like do it again virtual because I can't leave my kids, you know, or I can't leave my studio or I can't take three days off of work. So there's a lot of advantages to virtual.

Speaker 2:

There's also a lot of advantages in that we can get more speakers than ever. So if you look at our speaker lineup, it's more diverse than ever, because the cost of travel and speaking of that is significant, right. So we can't always get all the speakers we want because they're like oh, those dates don't work for me, or I can't possibly be in salt lake city if my daughter's getting married somewhere else. You know it's like so, so virtual just allows for a greater opportunity of speakers, networking and and cost. I mean way more people can attend because the cost of the ticket is lower and the cost of travel is zero. Now I know some people that are traveling because they're like, hey, I'm going to make a weekend of it, right.

Speaker 2:

Yeah so they're Airbnb-ing it somewhere with their staff or, you know, they're turning it into a weekend retreat with their training team, which is a great idea, right? I mean, that works too if you still want to make it sort of a weekend event.

Speaker 1:

Wait, where is the actual weekend event?

Speaker 2:

Wherever you want it to be, right, jay. So if your team is in Corpus Christi, texas, and you're like, hey, let's go to the beach or let's go to the mountains or wherever we want to go, right. So I know Bruno with Still Got it Fitness has done this in the past where he'll he'll take his whole team to an Airbnb on the beach or they'll go up in the mountains in California. Okay, Business expense the whole thing because it's a conference, right. So I know we have some people doing that because people are like, oh, I don't get to travel, you can still travel if you want to. Um, all you need is a screen to to take in the conference.

Speaker 1:

So okay, I misunderstood. I thought there was maybe.

Speaker 2:

There is that aspect for people that want to make it a business. You know they like the business trip, so to speak. But the virtual also just gives you a little bit more freedom, right, you can be at your studio Friday morning and then take in the sessions Friday afternoon and all day Saturday, you know, and not feel like you had to leave. You know training your clients and that sort of thing.

Speaker 1:

And does the registration fee make available recordings as well?

Speaker 2:

So it's $49 extra to get all the recordings forever. So I've been encouraging everyone to upgrade, because that's the other advantage of a virtual conference. Right when you were in LA, you probably remember I mean you were speaking. If you were lucky, you probably took in 10 or 12 sessions, right, even though there were 30 to choose from.

Speaker 2:

Well, you can't be in three rooms at the same time and, of course, if you're speaking in one, you're probably preparing for that before and while you're speaking you can't be in other sessions. If you buy the recordings for $49, you get access to all the sessions which again a live event.

Speaker 2:

You, you, simply, you're always like, oh, I'm going to miss that one, or I really want to go to this one, or the three I really want to attend, or all at the same time. That's going to happen with our virtual conference, but if you have the recordings right, you can. Of course you want to. You want to see Jay's session right, Like one's first and foremost, but then whatever's going on at the same time, you have the recordings later, right?

Speaker 2:

So you can watch me later, you know you don't have to watch, watch me live, take that one in later, so that's. That's a big advantage, I think, because a lot of times, some of the best sessions, you simply can't attend because you can't, you can't catch them all so so I love that aspect.

Speaker 1:

Okay, let's take a the 30,000 foot view for anybody out there who might not know what is this about. You're going to teach people about the opportunity for gym owners and others in fitness that lies. Tell us about the main purpose of this. You know that this is such a huge economic opportunity that the mainstream fitness industry still ignores to its detriment. Everybody wants 25 year old boys to throw weights around for $10 a month, instead of going after people like you know like me, frankly who are a little bit older but have the time and the money to be better customers. So tell us about the purpose of the summit in general.

Speaker 2:

Yeah, the purpose of the summit. Gosh, this is the 11th annual. Um, kind of mind blowing to think our summit's almost becoming a teenager here. Um, you know, when we look back 2015, cody and I looked across the industry and we're like there are no fitness events, aging events, healthy aging events. There's nothing focused on this market. There were a few fitness conferences that had a couple of senior fitness sessions, right, and a lot of times Cody and I would be on the senior fitness track or but there might not be one talk in an entire conference of 50 sessions on, again, senior fitness, which Cody and I always said is the wrong label, right?

Speaker 1:

Yes.

Speaker 2:

People in their 60s don't think of themselves as seniors at all. Their mom is a senior. People in their early 70s, a lot of times, have not embraced that term. My mother-in-law is 77. Don't call her a senior. She might slap you. Right, that's right. Just talking about your Medicare, whatever. I feel like I'm 37.

Speaker 2:

So Cody and I said we have to have an event that really combines two things, right and so for us, we're really about two core pillars. One is how do we train people over 50 and train them well, right? So there's the functional training aspect. How do we give them great results? How do we train people over 50 and train them well, right? So there's the functional training aspect. How do we give them great results? How do we train them safely? How do we make sure trainers feel confident to do it?

Speaker 2:

Not this oh, I don't want to train old people because I might break them or kill them. Right, right, jay Croft, he's sitting here. Does anybody think they're going to kill him? Training them? I mean, it's just, it's ridiculous, right? I'm in my fifties, you're in your sixties. Nobody's going to kill us, I mean, unless they, you know, try to throw us off a cliff or something, do stuff. They're really stupid. Training right, but they need confidence. The other pillar, which most fitness conferences do poorly as a whole, is the business side. Yeah, marketing, communication, messaging, sales, all the things that you came to the Functional Aging Summit the first time saying hey, I don't think I fit here. I'm a professional writer. I'm like you, absolutely fit here, because most fitness people don't know how to write to people over the age of 50 at all.

Speaker 2:

You've probably seen a lot of fitness messages over the years where you're like that's terrible, right, it's horrible. So we try to bring both of those together the fitness trainer, the fitness entrepreneur, the fitness studio owner. There's a massive market of people over 50, 60, 70 years old that aren't being communicated to, aren't being marketed to, aren't being trained, aren't being offered any sort of solution, and that's just a huge missed opportunity.

Speaker 1:

Hey, are you a fitness professional trying to grow your business with people over 50? If you are, then you need to know how to communicate with them, how to market to them and how to get them to trust you with their fitness, well-being and money. We're talking about millions of people who are a little older than the typical market that the fitness industry usually pursues. They have more money, more time and better motivation to make the best long-term fitness consumers you'll find anywhere. If you're not focusing on them, you should be. Prime Fit Content is the only content marketing company designed specifically to help you engage people in this group and to help you distinguish yourself from competitors in your community. It's effective, affordable and super easy to use. Check it out at primefitcontentcom. That's prime, like prime of your life fitcontentcom. Back to the show.

Speaker 1:

It is, and it's that missed opportunity I think gets lost a lot in these conversations. Sometimes this used to happen a lot when I first started doing this and it still happens. Sometimes people will say, oh, you help old people exercise, that's so nice. And I want to say yeah, no, I know it might be nice, I don't care if it's nice, you know that doesn't matter. It's just smart business. I get being nice, I'm not helping a little old lady cross the street. That's not what we're talking about you know nobody says.

Speaker 2:

Nobody says that to the Mercedes dealer, right, you know it's like, oh, that's really nice that you sell Mercedes to and nobody would even say little old ladies. You know it's like, oh, you sell Mercedes to bad-ass boomer women, right, I mean it's like, but if I do fitness for those same people, yeah Well, isn't that sweet that you're taking care of them? I'm like there's nothing sweet about it, right? Sure, there might be a level.

Speaker 2:

I always say the trainer does have to understand what a 60 and 70-year-old body is going through. They need to be some level of compassion and understanding and being like hey, I can't just beat your knees up because they're already beat up, but I'm not doing it to be nice, I'm doing it to serve a population that, oh, by the way, has time and money, they're a great customer and I can give them great results. So, at the end of the day, business is about solving somebody's problem, and there are a lot of people in their 60s and 70s that have health problems that we can solve dramatically, all right. So I think if you're a trainer listening to this and you're like I don't like it when Dr Dan talks about money, and so we would get uncomfortable, right. First of all, get more comfortable with money. But second of all, you will find it very rewarding to work with these people because you can get them life changing results and they will listen and they will show up time and time again.

Speaker 2:

That's the other thing. If they sign up for two or three sessions a week, they'll do it. They're reliable, right? They're not like oh, I can't make it because I just ordered takeout, you know it's like. No, they have an appointment, they will be there.

Speaker 1:

Yes, exactly, and you know you touched on something that just made me remember what I would love as a writer writing about this all the time is the stories are so profound and so emotional and genuine. Get big muscles or help a 30 year old new mom lose her baby weight that's just kind of table stakes. You all know how to do that big deal, right? I mean it's important and I'm glad you can do it and, don't get me wrong, it's great.

Speaker 2:

Yeah, keep doing that stuff.

Speaker 1:

Keep doing it. Yeah, but you know the the the richer story, the greater experience I think is helping a recently retired accountant be able to play with her grandchildren. Or that wonderful story you tell about your client who wanted to go to the Galapagos islands and she was just so deconditioned she could barely check the mail and you made it possible for her to go on this once-in-a-lifetime trip in her 60s or 70s. Yeah, those are. It was 80, she was 80, she was 80 yeah, and and.

Speaker 2:

And. I still share that story, because it wasn't just that we got her the glop ghost. That's the beautiful story, right, yeah, it's that. We trained her till she was 87. We couldn't get rid of her as a client. Right, joanne, you're still coming. Why would she quit? Right, and that's that's the thing.

Speaker 2:

That's the beauty of the Functional Aging Summit is we're teaching people how to get clients like Joanne, train them well, and then you have a customer for five, seven, 10 years. Right, that is the real business value, right? That's why I want to sell a Mercedes to a boomer woman, because I know she's going to come back and buy another Mercedes in three or four years. Right, she's a great customer and in a lot of cases, she's a customer for a long time. The baby weight example you gave of course, we got to train women to lose the baby weight and we got to train guys that want to build big muscles, but if we do that, well, we put ourselves out of a job. Right, you lose the 20 pounds of baby weight. Thanks, I'm good. Right, like, wait, I just put myself out of a client. That's not true with a 70 year olds. Right, they need you for the rest of their life, which is a beautiful thing.

Speaker 1:

So yeah, exactly. So tell me about some of the folks who are speaking. I have, I have um presented live at a summit, I have presented virtually at a summit, and some of the names I know. There are some people I don't know, and so Chi, and you know, Tai Chi continues to be one of the more popular fitness programs for older adults.

Speaker 2:

Why is that? Stress reduction, blood pressure balance, fall prevention. It's gentle, it's low impact, it's just a beautiful form of exercise and I know a lot of trainers are intimidated by it. Diane makes it so simple. Diane McCaughey, one of our longtime board members, is back. And then we have people who have never spoken at the summit before. Our two keynotes are brand new.

Speaker 2:

Kurt Mang oh gosh, I don't know if you've ever met him, jake, I have not. This is the other beauty of a virtual summit is, by the end of the weekend you should go. Gosh, that's somebody I got to track down, I got to figure out. I got to reach out to Celia or Dan and somebody email, introduce me or find Kurt on LinkedIn and you start building your network. Kurt would be a great guest on your podcast, jay.

Speaker 2:

The energy, the passion, the enthusiasm that just oozes off of this guy right Is it's going to come across even in the virtual keynote, because he loves helping people, he loves fitness, he loves leadership, he loves passion and he is just one of the most I mean, just bursting with passion kind of guys. And then Kyle Henning, who I believe you have met yeah, I know Kyle. I wouldn't describe Kyle at all the same as Kurt right? In fact, there's nothing in his keynote that is going to like jump out at you, except for the fact that here's a guy who basically broke his back at the end of his high school career. He's planning to go to med school off to college Now he's in a wheelchair, still did do pre-med and he talks about that journey of I became a college dropout to become a fitness entrepreneur and my mom wasn't too happy with me and his story is pretty amazing. It's equally inspiring, even though he's not like this just dripping with enthusiasm kind of guy. In fact, he will tell you you should not be a fitness business owner. If you're worried about being a fitness business owner, you know he's like you've got to be willing to jump in with full confidence, regardless of whether you're going to fail.

Speaker 2:

His keynote is tremendous. Would have been awesome if we could have had him in person. He was scheduled to be in person and COVID, of course, wrecked that, so we finally had him back. Robert Linkle is back. He is not. I don't think he's spoken at the summit since before COVID and he's going to be talking about Fit Body Forever, which is a really great business model. Dr Evan Osar is back, kimberly Williams is back, avery Van Blarikom.

Speaker 1:

Yeah, Shelly's guy. Have you met Avery? I have not, but I feel like I have because I've known Shelly for so long.

Speaker 2:

Yeah, he's been to some of the summits in person, probably already wins the award for best mustache, so he's got that going for him. But he's from Saskatoon, saskatchewan, and he's the director of programming at Proactive Fitness. And Shelly Turk came to the first ever functional aging summit. And this is just kind of a warning, jay. People come to the summit and then they're like I never, this happens every year. This happened in Salt Lake City. It sort of cracked me up. I never knew that I could open a fitness business focused on older adults. In fact, in Salt Lake somebody said I didn't know there was anyone else doing this besides me and I'm like well, I'm glad we got you out of your little corner of the world because there's a lot of us doing it and now you've got a bunch of people to run with. Avery has really come up and has developed tremendous programming for Shelly's business and his session is going to be one of our top sessions. Shelly came to this very first summit in Phoenix and she was terrified to leave her lab job in Canada, which she hates, but she knew she had to open a studio. And here we are, 10 years later and she's already talking about succession plans, right. I mean it's like crazy to think that she's going to be going on.

Speaker 2:

Jake Tryon I think it's his second time speaking at the summit. Fantastic, I mean, you can't meet a better human. Honestly, jake served in the Coast Guard for 20 years. He's just a tremendous guy and now owns two studios in the Houston area and is looking to franchise his model, tri Fitness. And you know you talk about a guy who understands the business opportunity, realizes hey, these customers have some money. But his first and primary focus is very you can tell it's very much driven by the Coast Guard. He's like I just want to go out and help people, rescue people, serve people, take care of people. He builds community like no other. Yeah, they just they do all kinds of I mean they go for walks together, they go to charity events together, they show up at fundraiser walks in like groups of 50. I mean it's just, it's a tremendous thing that he has built.

Speaker 2:

There are so many other speakers, yeah, you know, to talk about the business side. Billy Hofacker, who I know you have met, you know he will talk honestly about how most fitness trainers don't know anything about money. Yeah, and so they mess that part up, right, and then they think they're making money, but they're not, or they think they're saving money, and he will give you some solid tips from firsthand experience. Right, I mean, he will probably share the story about how his car was pulled right out of his own driveway. Right, he's like wait a minute, what are you doing? We're repoing your car, buddy.

Speaker 1:

Yeah.

Speaker 2:

So not a good look for a business owner. No, so we have a great, great lineup, a huge diversity of speakers. Again, billy's a fitness business owner, but he's not going to talk to you about training or any of that. He's going to talk to you about money, right, which might be one of the most important sessions. I know some people listening are like wow, I want to learn about money, I want to learn about training. Then you probably need to be learning about money.

Speaker 2:

Yes exactly your session, jay. You're not going to teach people about training, but you're going to teach people about just some. I mean, some of the simpler tips in terms of writing and communication mistakes people are making. I think people get overwhelmed with how do I send an email or put up a Facebook post or communicate who I do? And well, for one they should hire you, jade. Right, let's just give you a shout out. Prime Fit Content was born out of the Functional Aging Summit. It's another caution for people. If you attend, you may wind up starting some sort of a business. Well, I didn't.

Speaker 1:

That's right, Danger danger.

Speaker 2:

I don't even know if I should come to your event. I don't do pushups for older people.

Speaker 1:

I'm not a trainer.

Speaker 2:

I'm not a fitness owner. I'm like I think there's something here for you. There turned out to be and you have wind up serving Gosh. I don't even know how many of our FAI studio owners over the years A lot of them, yeah.

Speaker 2:

I see your emails come out because I'm on a lot of their lists and I'm like, oh, beautifully written email, right, well crafted, you know. So we don't expect fitness trainers to be professional writers, right? Any more than we expect professional writers to be personal trainers, right? So, um, learning from someone like you at the summit is super helpful. And then, of course, realizing, wait a minute, I can hire this guy to do all of my writing for me for a fraction of what it would cost me to you know. So, yeah, a lot, of, a lot of tremendous resources.

Speaker 2:

The downside to virtual, jay, is you don't get to meet everyone. Yeah. The upside to virtual is you actually have the opportunity to network and create a lot of relationships, right. Look people up on Facebook, linkedin, reach out, find people's emails. A lot of the speakers will give you their contact info. They want you to reach out. The sponsors are all available. They have virtual booths. They want you to contact them. So you can still walk away with 40 or 50 network contacts, which is a big value to me, because I don't like it when trainers go it alone, right? I don't like it when they think, oh, I'm the only one doing this in my little corner of the world? You're not there are people doing it all over the world?

Speaker 1:

Yep, okay. Well, dan, this is great. I'm glad that we were able to tell the folks about this and you're going to be speaking on this. Is the title of yours worth a plug? Why now is the best time to start your fitness business for the aging market. You're not too late to get started on this. This is such a great time. You're still at the cusp of a great wave of opportunity that's coming along in our country. This isn't just a fitness thing. This is our whole, not just the United States. Really it's the whole Western world. You know, shelly and a lot of others are coming from Canada and you've got clients in UK and down under, because the social forces behind this are the same.

Speaker 2:

It's not. Obviously, us is our dominant consumer and market. That's where we're based, but it's not a US phenomenon, it's. It's basically the entire developed world is aging and and in some countries they're calling it an aging crisis and aging epidemic, and I call it an aging opportunity. I mean it's a. It's a massive opportunity for us. Canada has already declared themselves an aged country. Right, they're not an aging country. They've already gotten old. They've already. They've already announced that and declared that, and they're right. I mean, when over half your population is over the age of 50 and you're heading towards over half your population being over 60, that's an aged country. I mean, you're going to have more people not working than working pretty soon in Canada, but that's a massive opportunity for those of us that work in the fitness world. So this phenomenon is global. It's the entire developed world and when you look in the United States, we're still just beginning to climb in the 60 and over population. Right, it's not like this is a fad or a trend that's going away. It's going to be here for the next 30 years and the reality is we have to realize if I'm not stepping into this market, I'm continuing to compete for the 18 to 49 year old.

Speaker 2:

That has gotten more competitive on price, right, yeah, oh, you're. You're $19 a month. Well, the place down the street is $15 a month. The place down the street is $10 a month and there's free donuts on Tuesday, right, well, I mean, how can I compete with that? Well, let's, let's go to $7.99. There are gyms now for $7.99 a month. I mean, it's like what? That's what. It's cheaper than a sandwich. I'm like what are we talking about? I don't want to. I don't want to compete with that. You don't want to compete with that. The customers that really need your help are willing to pay a premium and and, and typically have a lifetime value. That's longer, right? They're going to stick with you for three to five years, so you can spend more time, energy and investment in learning how to train them, learning how to market to them, learning how to sell them, cause once you get them, you have them for a really long time.

Speaker 1:

So Dan, I want you to tell people where they can go to learn more about the summit and to sign up for it. Uh, it's starting on the Friday, the 13th and last for the weekend right, very ominous right.

Speaker 2:

Friday the 13th.

Speaker 2:

There's no spooky, there's no spooky sessions. Functional aging summitcom. Functional aging summitcom. Get your ticket. I have been warning people it could sell out. We do have limited Zoom room capability so we have capped it at 500 participants so it's possible it will sell out. So I'm telling people don't wait until Thursday to buy your ticket, because people are like, oh, it's virtual, I can just show up on Friday. You can't just show up on Friday, so you've got to buy your ticket by Thursday. It's a great value and if you're listening to this and you might be listening to it after the summit, you can buy the whole event recorded right. Or if you're like, oh, shoot, I got a wedding this weekend or I got a graduation or whatever, you can buy the whole event and buy the recordings so you can still take in all the sessions. So don feel like, oh, I'm gonna miss out. That's the other beauty of virtual right.

Speaker 2:

Every year that we have scheduled the summit, jay, when it's live, people are always like, oh, you put it on my family reunion. Oh, you put it on my, my daughter's wedding. It's like I didn't put it on your daughter's wedding. That was when we had to do it. And they're always like I'll be there next year. I'll be there next year. You know how many times I've heard I'll be there next year. I'll be there next year. You know how many times I've heard I'll be there next year.

Speaker 2:

We'd have a thousand attendees. Right, we'd have to have a giant ballroom. You don't have that excuse this year because you can buy the entire event. Buy the recordings. Doesn't matter if you're taking the family trip of a lifetime or whatever you have to be doing Okay. So if you're listening to this going oh, I can't, Sure you can, because you can buy all the recordings and take it in later.

Speaker 1:

Beautiful and all that is available on functionalagingsummitcom and Dr Dan Ritchie. Thank you once again for joining me today. I look forward to the events. It's going to be a lot of fun.

Speaker 2:

A lot of fun. Thanks for having me.

Speaker 1:

All right, have a good one. Thank you for listening to the Optimal Aging Podcast. I'm your host, Jay Croft of Prime Fit Content. I hope you enjoyed it and I hope you'll subscribe, review and tell a friend. All of that helps me grow my audience. I hope you'll share any comments you have with me, including suggestions about people I should interview and topics I should cover. You can learn more about my newsletter and content business at primefitcontentcom and write me at jay at primefitcontentcom and I'm on all the social channels. Again, thanks for listening. Join me next time.

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