Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
The Hidden Key to Aging Well for Women: Strength Training Over 50 with Dr. Cindy Dallow
In this episode of The Optimal Aging Podcast, Jay Croft speaks with Dr. Cindy Dallow—a registered dietitian, endurance athlete, and now certified personal trainer—about her unexpected journey into strength training in her 60s. Despite her impressive background in nutrition and Ironman triathlons, Cindy had never lifted weights… until she realized she couldn’t put her suitcase in the overhead bin or do a single push-up.
Cindy shares how strength training changed her perspective—and her practice. She now coaches other women through menopause with a focus on building strength to prevent osteoporosis, manage menopause symptoms, and maintain independence as we age.
This conversation is packed with inspiration and practical takeaways for health and fitness professionals working with older adults, particularly women navigating menopause.
👤 Guest: Dr. Cindy Dallow
Bio: Cindy Dallow, PhD, RD, is a registered dietitian, personal trainer, and endurance athlete who runs Midlife Food and Fitness, helping women over 50 navigate menopause with strength, confidence, and science-backed nutrition.
Links:
- Website: https://midlifefoodandfitness.com
- Strong Enough Program: https://midlifefoodandfitness.com/strong-enough
Episode Highlights & Timestamps
💪 Why Strength Training Matters After 50
00:00 – Cindy’s realization that aerobic fitness wasn’t enough
03:20 – How strength training changed her body and practice
09:45 – Her mother’s decline and the fear of frailty
🌿 Nutrition & Menopause
11:00 – How Cindy coaches women on heart and bone health
13:00 – Role of plant-based diets, sleep, and stress management
17:00 – Soy, phytoestrogens, and reducing menopause symptoms
🚫 Debunking Myths
20:00 – You don’t need to “eat clean” or perfectly
25:00 – Gym intimidation is real—and beatable
35:00 – No, lifting won’t make you bulky
🧠 Motivation & Mindset
29:00 – Why “strong enough” is a personal standard
32:00 – Lifting heavy vs. progressive resistance
38:00 – How to start simply and build confidence
🎤 Host: Jay Croft
Jay helps fitness professionals over 50 grow their businesses with better marketing, messaging, and content.
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