Optimal Aging

How Row House Found Its Over-40 Marketing Niche, with Noel Miller

• Jay Croft

Share episode

What happens when a national fitness brand realizes its best members are over 40? For Row House, it sparked a powerful new direction—and a brand refresh rooted in vitality, community, and smart training.

In this episode of the Optimal Aging Podcast, Jay Croft chats with Noel Miller, Row House's Manager of Training and a 30-year fitness pro. Noel shares how the indoor rowing franchise took a close look at its data, saw who was showing up, and leaned all the way into a smart, low-impact, high-intensity training model that's ideal for midlife adults.

This is more than a business case study—it's a roadmap for fitness professionals who want to grow by speaking directly to people over 40 in ways that are authentic, inclusive, and deeply motivating.

👤 Guest: Noel Miller

Bio:
Noel Miller is a longtime group fitness instructor and coach who now serves as the Manager of Training at Row House, a growing boutique fitness brand with more than 40 studios across the U.S. His passion for community, music-driven workouts, and lifelong vitality fuels his mission to make fitness accessible—and exciting—for people at every stage of life.

Links:

  • Row House: https://www.therowhouse.com
  • Instagram: https://www.instagram.com/noelmilleratl/

🧭 Episode Highlights

00:00 – Vitality at any age
Noel and Jay discuss redefining fitness as you age, and what it really means to feel “vital.”

02:00 – Meet Noel
A 30-year industry veteran, Noel shares his journey from aerobics classes in college to national leadership at Row House.

05:00 – From pandemic pivot to passion
How a job search in 2021 led Noel to Row House and eventually into a leadership role.

06:30 – The breakthrough research
Row House hired an agency to evaluate its brand, audience, and growth strategy — and found their core customer was over 40.

08:00 – Rowing as a longevity tool
Why rowing is ideal for people with joint issues, recovering from injuries, or wanting sustainable fitness.

10:00 – The full-body workout myth
Jay shares his surprise at how demanding rowing really is, and Noel explains why it works 85% of your muscles.

13:00 – Creating a campaign
How Row House launched a marketing refresh rooted in real testimonials, vitality, and inclusivity.

17:00 – HILIT: High-Intensity, Low-Impact Training
Why this training style is gaining ground and is ideal for midlife adults.

21:00 – From vanity to vitality
Jay and Noel reflect on shifting motivations for exercise, from looks to lifestyle.

25:00 – Social proof matters
Why Row House’s marketing now features real clients over 40 — and what other businesses can learn from it.

30:00 – The path forward
How Row House plans to keep growing with authenticity and purpose.

📚 Resources Mentioned

  • Row House: https://www.therowhouse.com

🎤 Host: Jay Croft
Jay helps fitness professionals grow their businesses by serving the over-50 market with clarity, confidence, and proven messaging.

🌐 Podcast Website: https://primefitcontent.com

📬 Contact: jay@primefitcontent.com

📱 Follow Jay:

Loved this episode? Share it with a friend or tag us on social using #OptimalAgingPodcast.

SPEAKER_03:

I think I shared the story with you of a retired doctor who's 94 years old. He's in Colorado. And I think he's rode over a million miles and there was a huge celebration and a lot of press. And that's what's really unique about this training modality. I don't want to jump around that much anymore.

SPEAKER_01:

Yeah, I don't either.

SPEAKER_03:

I know I don't want to jump around like that. I don't want to do that type of impact, but I like the feeling of working in a very challenging way. I've been teaching fitness for over 30 years. I'm 60. I want to teach it a couple more decades still. That's what having vitality for me means. You know, playing with your children or your grandchildren, that's having vitality, keeping up with your grandkids, being able to travel and climb mountains, things like your sister does at 63, 64, and like playing hockey.

SPEAKER_00:

Yeah. I don't know that the general population out there understands that physical fitness and strength and agility and endurance are important to optimal aging. Hi, everyone, and welcome to optimal aging, the show for fitness, health, and well-being professionals who want to grow their businesses with people over the age of 50 or so. I'm your host, Jay Croft of Prime Fit Content. And the topic today could not be more on point for my show. That's because we're talking about Row House, a nationwide chain of indoor rowing studios that has come up with a really exciting new marketing focus on people over 40, and no, not exclusively people over 40. Of course, younger people are still being marketed to as well. But Row House is making no bones about it. They are going after this slightly older segment of the population. I couldn't be more excited. It's a really interesting idea, and I love how it came about and how it's being executed. And we're going to hear about all of this from my guest today, who is Row House's manager of training, Noel Miller, a 30-year fitness professional and also my partner in life. Noel's here to tell us about the how and why of Row House came up with this plan. It's really interesting, and I'm excited to share it with you and hear what you think about it. Now, if you have not been to Row House, I want you to give it a try. It's a great workout. Of course, rowing is. That's why it's been around for so long, after all. And Row House modernizes it with fun, high-energy, low impact experience that delivers a full-body workout set to upbeat music with lots of enthusiasm to keep you going. So now, all the way from another part of my house, here is Noel Miller of Row House. Enjoy our conversation. Well, Noel, hi, welcome to the show for the first time.

SPEAKER_03:

Oh, thank you. I'm glad to be here.

SPEAKER_00:

Yeah, I'm glad to have you on. Especially to talk about this initiative that Row House is doing. It's really interesting and jives beautifully with what I like to talk about, which is how fitness businesses can market themselves more effectively to people who are a little older than the traditional market of people in their 20s or so. And I don't want to get into the details too much because I want you to do that and tell people about what Row House is up to with this. It's really interesting and very exciting. But before we get to all of that, tell me, tell the folks a little bit about your background in fitness and how you came to be with Rowhouse.

SPEAKER_03:

Great. So I've always been someone that's been active in life. And I've been in fitness as a participant over 40 years. I can remember my first aerobics class when I was in college and I was 18 and I just loved it. In terms of leading fitness classes, I've been in the fitness industry over 30 years, and I've spent the last 25 years training instructors to teach group exercise programs and specifically group exercise programs that are set to music.

SPEAKER_00:

Okay. And then how long have you been with Rowhouse? And how did you come to connect with Rojas after 20 years or so in fitness?

SPEAKER_03:

Yeah, so it is actually the pandemic. Um I believe it was 2021. Um, you know, I've been working for a company for a number of years, and I just wanted to find out what else was out there. And I started looking in Indeed and all of those places, and I saw an ad for this studio I hadn't heard of before called Row House. And there were two things that spoke to me. There was exercise to music and boutique fitness. And I've always been a fan of boutique fitness and the communities that's there. Um, and I've always been a fan of exercise to music. So I just thought I'd apply to coach at a studio here in Atlanta, and they accepted me, and I went through training and I really loved coaching the class. And then, you know, fast forward a couple of years, I'd been in communication with headquarters at Row House and invited to be a master coach a few years ago. And then just over the summer, I became the training manager. So I'm responsible for training of coaches and ongoing development and training of coaches at our studios across the country.

SPEAKER_00:

And what you have about 40 studios now across the country, is that right?

SPEAKER_03:

Yes.

SPEAKER_00:

Okay, super. So tell us about what we're talking about here today.

SPEAKER_03:

Yeah, so it this came about because you know, we felt that the Row House brand had been a little stagnant, and we wanted to explore how to move forward and grow the brand more. And so we worked with an agency and we really did a deep dive in terms of who we are as a brand, who our customer is. We our agency that we partnered with, we interviewed coaches and staffs and participants in classes and owners of franchises, um row house franchises, just to see what really stood out for us and made us unique in the fitness space. And we found that, you know, our our pop general um member SKUs over 40, basically, and we decided just to lean into it. So as opposed to trying to be something that we're not, really lean into what we do well. And what do we do well? We we use the indoor rower, so we're an indoor rowing studio, but really what indoor rowing is is an exercise modality that's low impact. And low impact is a great way to train, especially in this context, because we can approach our training um a few different ways. We can do endurance training, we can do metabolic training, we can do strength training, active recovery, all in a low impact environment. And that's really appealing because there's longevity with that. You know, when you look at people that are taking row house classes, you have everyone from 20-year-olds to 90 year olds. I think I shared the story with you of a retired doctor who's 94 years old. He's in Colorado, and I think he's rode over a million miles, and there was a huge celebration and a lot of press. And that's what's really unique about this training modality. It really allows you to be fit for life, to train for life and really fit for life. It fit for your life and everything that you do in your life, but also fit for life, such that you can actually take this. We're all aging, and this training modality you can take in whatever whatever era you are in your life, and continue doing it, even working through injuries or um, you know, pregnancies or anything like that, because it's not impact. I think I shared with you um a friend of mine um who's in his early 60s, um, and he knew he needed to have his knee replaced. He was having issues with his knees and he was overweight, larger, and he wanted to get back into fitness. And so he came to a row house and class that I was teaching, and he just loved it, even though he had the concern about his knee. Well, fast forward, he was able to continue accumulating a lot of meters up until his knee replacement surgery. He had a recovery of about three or four weeks before he was back on the erg. And erg is another name for an indoor rower. He was back in the erg taking classes, and you know, you look at him now, he looks amazing. He's felt, he's continuing to work out. Um, his knee replacement surgery went great, and he is he's just really in a great place, and you know, he was able to challenge himself really effectively with this piece of equipment in a way that had a great impact on him, on his person, on his life, and um really, you know, worked through any injuries or kinks that he had.

SPEAKER_00:

Before I joined you at a row house class three or four years ago, I don't think I'd ever been to a rowing class. I probably had played around on a on an old-fashioned rower once or twice at a gym because there's always one in the corner, you know.

SPEAKER_02:

Yeah.

SPEAKER_00:

Um, and like a lot of people, I assumed it was all in your arms, you know, that you you you grab and you you you hold the bar and you pull it with your arms, and that's just all you're doing, right? Well, you learn very quickly that that's not what rowing is, and that it's this major full-body workout involving your legs and your core and your glutes and the arms. I don't know, I guess they're involved too, but they it's not really what I thought it was. And then you have the music going and it's very upbeat, and you get off the erg every once in a while to do some weights or stretches or something else. So it's a it's a really um exciting, fun, engaging thing attached to something that you know people might have some old-fashioned ideas about. Is that fair?

SPEAKER_03:

Yeah, because I would say you're you know, you're absolutely right. Um, I would say just about everyone knows what an indoor rower is. Yeah. You know, you had seen one before you ever went to a row class, and you probably maybe dabbled around with it before you did your real workout. Um, yeah, so most people know what a rower is, but most a lot of people don't know how to use it safely and effectively. And that's one of the beauties of row house, also, is that we train our coaches to be able to um coach people to use the equipment effectively. And when um you're rowing, you're actually using 85% of your body, 85% of the muscles of your body. And it's um, you know, a lot of people think that rowing is a pulling activity where you're using your arms, but it's actually a pushing activity where you primarily start the movement with your lower body with your legs. So 60% of rowing is your legs, and your legs are your largest muscle group, so that's a very powerful part of your body. So it's 60% legs, 30% core, and 10% arms. So it is very full body, and when you learn how to use the erg and row properly and effectively, it's a great training modality because it's very efficient as well. And then we have, like you mentioned, in terms of the other um the other equipment, um, we do do floor work, and when we're doing floor work, um sometimes we're using weights up to 40-pound dumbbells, sometimes we're using resistance bands, glute bands, Pilates balls. It depends on the focus or the training objective of the class type.

SPEAKER_02:

Uh-huh.

SPEAKER_03:

That's what determines the equipment that we're using. So we really have an opportunity to lean in and anchor our workouts into different key training modalities.

SPEAKER_00:

Right. Okay. So you've been doing this at Row Houses for 10 or 11 years now, and you researched your client base to decide on direction for where you were going, which is super smart. And I love the idea of leaning into what you found instead of trying to adopt some marketing strategy from out there somewhere and forcing it onto your business. And I think that's really smart. A lot of gyms and fitness businesses are trying to figure out how to reach this market of people who are over 40, over 50, what have you. And this is a really great way to do it because it's organic, right? Can you speak to that? I know you you you know a lot of your clients, a lot of your customers. You mentioned the one, the friend of yours, um, and you you filmed that beautiful video out in Denver that you're using a lot on social media now. I'm just curious about that. Why do you think that this already has such appeal for people who are a little bit older? And why then are they such great customers to pursue?

SPEAKER_03:

Yeah, you know what? I think the appeal is a few different things. One is that it is low impact. So, you know, for myself, I'll speak for myself personally. I've been jumping around like I'm 60 and I've been jumping around like crazy all my life. I've always been very active. You know, I ran track as a in high school. I started doing gymnastics and jumping around in fitness classes. And to be quite honest, I don't want to jump around that much anymore.

SPEAKER_01:

Yeah, I don't either.

SPEAKER_03:

I know, I don't want to jump around like that. I don't want to do that type of impact, but I like the feeling of working in a very challenging way, in a very physically challenging way. And so different people that have, you know, if we look at the over 40 demographic, we quite often have things that are going on in our bodies, you know, that if we were to do a lot of jumping, it's just not comfortable and we don't want to do or we don't have the ability to do. Well, you can on a rower, you can work out just as intensely on the rower because it's full body and because it's very effort-based as well. And what I mean by effort-based, as the rower, you have the opportunity to determine how hard you want to work based on how hard you push.

SPEAKER_00:

Talk to me about the low impact. You've got the this high, we often hear about hit high intensity interval training. And now we're talking about high intensity, yeah, hill it, high intensity, low impact training. Okay, so that's what this is. Tell me exactly tell me why high intensity, low impact training is good for and appealing to people like you're describing yourself.

SPEAKER_03:

Yes, yes. Well, you know, it's appealing because of a lot of the benefits of HIIT training, but without the impact, you know. So you have an opportunity to work anaerobically or work, get very out of breath, so to speak, yeah, which is one energy system. Um, and you have an opportunity to work with endurance training as well. So HILIT training, you train different energy systems, all right, which is great for the body. It also allows the body to burn calories more effectively, which is important to just about everyone, as well as continue burning calories once you've stopped that particular mode of training. So, with high intensity, low impact training, you know, you're working at high intensity levels and then recover. High intensity levels, then recover. So there's short bursts of high intensity, and it's at an intensity level that you cannot sustain for a long period of time. Okay. This is different than endurance training, which is another great form of cardiovascular training, which we can do we do at Row House as well. In endurance training, you're training at a lower intensity level. Generally, it's called aerobic training. You're using oxygen and you can sustain that for a long period of time. With high intensity training or Hillet, you can train at higher intensity levels and then recover, which is great for the body.

SPEAKER_00:

Hey, are you a fitness professional trying to grow your business with people over 50? If you are, then you need to know how to communicate with them, how to market to them, and how to get them to trust you with their fitness, well-being, and money. We're talking about millions of people who are a little older than the typical market that the fitness industry usually pursues. They have more money, more time, and better motivation to make the best long-term fitness consumers you'll find anywhere. If you're not focusing on them, you should be.com. That's prime, like prime of your life, fitcontent.com. Back to the show. All right, so that's the intensity. But tell me about the low impact, because by the time you're middle-aged and a little bit older, you might have some joint issues, you know, some other things where that high impact exercise can be uncomfortable. Tell us about that.

SPEAKER_03:

Yes, yes. So, no, you actually stated it since it's low impact, yep, there are people that have joint pain, just like my friend that I mentioned earlier with his knee, it's gentler on your joints than so. If you live with joint pain, then this is something that you can still do at an intensity level that's great for the body. I'll even speak for myself again. Um, I have an off and on recurring injury in my ankles that I've had for a couple of decades. And when it acts up, I can still row. You know, when it acts up, I can't do anything with impact.

SPEAKER_00:

Right. Gotcha. Okay. So uh tell us how this uh information that you all learned from your research is gonna be played out in your marketing. I've seen some of it, I'm not sure if it's out there yet. And and if whether it is or not, what what's the key message that you're telling folks relevant to all of this?

SPEAKER_03:

Yeah, I think there are a few key messages. Probably the net for the main one is vitality. You know, what is vitality and how fitness and how row house can actually bring vitality in your life, and probably it means something a little different for everyone. I know for me, it's being able. So I've been teaching fitness for over 30 years. I'm 60. I want to teach it a couple more decades still. That's what having vitality for me means. And I like to teach it in similar environments that I'm doing right now. You know, playing with your children or your grandchildren, that's having vitality, keeping up with your grandkids, being able to travel and climb mountains, things like um, you know, things like your sister does at 63, 64, and like playing hockey with a group of women, that's having vitality in your life. It's it's being alive with exuberance. Um, that's one thing. One of the things that you'll see in our marketing is actual people who do rowhouse. So you mentioned the photo shoot that we did a couple of months ago. We went to Colorado and we had members that were um in our photo shoots and gave testimonials. There was one that went out on social media today that I sent you that you think was Brian. He was too. And he's mentioned something about, you know, being in these athletic situations and thinking, oh, I I get the guess these younger guys are trying to figure out what this old 52-year-old guy can do. You know, that's that's that's you know, that's great that he wants to be in that environment and show people up a little bit.

SPEAKER_00:

Yeah, yeah, absolutely. I love it. So, this idea of vitality, oftentimes people think of fitness as being related to looks. I want to look good. I'm just doing this to lose weight or I look better or what have you. And I don't think there's anything wrong with caring about how you look, you know, and exercise does improve your looks, but but more than anything, when I work with gyms who focus on the older market, I know that's a loaded word for some people, but basically I just mean 40, 50, and over. So you've got uh folks who want to enjoy their lives, and uh being fit helps them do that. And I love this idea of connecting this traditional exercise uh modality with this concept of vitality, playing with your grandkids and traveling and continuing to play golf and tennis and garden and ballroom dance and or just do do whatever you want to do because it really is this full body workout. So it's really exciting to me uh to see you all focusing on this segment of the population, just come right out and say it. For some reason, there's a hesitancy among some in fitness to say they want people who aren't 25 to come into their gym, but you guys are just going for it.

SPEAKER_03:

Yeah, exactly. And you know what I love what you said something about earlier about working out um with the motivation of how you look, yeah. That's nothing wrong with that. Like you said, it quite often when we're younger, that may be our initial motivation, yeah. You know, and I think probably what what wherever we are in our life, we still want to present ourselves well, but probably over life, motivation changes, yeah. And maybe, you know, vanity, you know. Well, I'll I'll I'll say it 20 years ago when I went in my first fitness class and and started lifting weights in the gym, it was definitely back vanity.

SPEAKER_00:

Absolutely, me too.

SPEAKER_03:

You know, it was definitely the case, and that was what carried me around for you know, in that space before I started doing it professionally for a little bit of time, and then I started doing it professionally, but over time it shifted from vanity to something to living life to a to its fullest more because you know, as you know, um I saw my mother as she aged, she was very sedentary. All right, she had an office job, she was a buyer for the Navy, she worked 10 hours a day, would drive to work, work those 10 hours, come home, sit down, watch TV, fall asleep. That's what she did for decades. And then, you know, she retired, and she we had the challenge of dementia and not being able to take care of oneself and needing help. Um, and you know, chances are it's a product of the her inactivity. Um, and that's not how I want to progress through my life, right? I wanna, I want to, I've said this to you before. I want to teach classes 10 years from now, 15 years from now, I want to travel, I want to be self-sufficient. Um, and having fitness in my life is something that's going to allow that.

SPEAKER_00:

So, how is Rauhouse going to go about explaining this to people or persuading people of this? You know this, and I know this because it's what we do every day for a living, but I don't know that the general population out there understands that physical fitness and strength and agility and endurance are important to optimal aging.

SPEAKER_03:

Yeah, absolutely. Absolutely, yeah.

SPEAKER_00:

So, what what tell me about the components of the marketing campaign that you're all doing to get that out there?

SPEAKER_03:

Testimonials. So, people that are experiencing exactly what we're talking about. So, you saw that one video that I sent you of Brian, that was recorded in the at the photo shoot that we did, and there are others as well. So that was just the first one that you would have seen. So we are supporting that through our social media campaigns, and then other studios will be pushing that out as well. We have additional campaigns that will be focusing on different aspects like that as well. I say testimonial, video testimonials, yeah, where they're saying it in their words and sharing their own words, and I think that's so important because testimonials you can read as well, but that's very flat. When you hear someone share their experience, their story in such a genuine way, that's something that someone else can connect to.

SPEAKER_00:

And when you see them and they're ordinary people, they're not movie stars or fitness models, they look like ordinary people, they are ordinary people.

SPEAKER_03:

Yeah, yeah, and that's what you'll see in our in our images. So all of the images that we have that we shot in that campaign are real people with lives outside of fitness that are basically doing what they enjoy that brings them life and vitality, and sharing them in that visual medium to other people to, you know, hopefully inspire other people to want to try that as well.

SPEAKER_00:

Yeah, yeah, it's super important. Those stories appeal to our emotions. You you and I can talk about the benefits of being strong and and limber all day, but nothing like a story to make someone go, oh, that's just like my mother, or oh, that could be me if I'm not careful, or that reminds me of how much fun I used to have playing soccer, whatever it is, right?

SPEAKER_03:

Yeah. And when you said that could be me if I'm not careful, yeah. How many, you know, 40-year-old millennials could be thinking that, and thinking that, oh my goodness, I need to make some movement decisions now so that I can continue to live in a way that is self-sufficient.

SPEAKER_01:

Yeah.

SPEAKER_03:

In a way and to continue for the next few decades to live the way that I am now. I better start doing something now about that.

SPEAKER_00:

I think that message is getting out there more and more. I talk about it a lot on this podcast and I write about it a lot in my business and for other fitness brands I work with. I think it's getting out there more and more. And I'm glad you mentioned the 40 40-year-olds. And it's interesting that Row House is saying 40 and above, because when I started writing about this, these topics five or six or seven years ago, everyone said, Oh, baby boomers. It's like, eh, no, not baby boomers. It's not what we're talking about. You know, I'm technically a baby boomer, but just barely. And I'm 62 in a couple of weeks. So I'm like the last of the baby boomers. So we're talking about people really 70 or so who are the core of the baby boomers. And that's great. That's a segment of the population that fitness businesses should be serving. But 40 somethings, that's different. You know, it's a different phase in life. Your body is different, but also you grew up with a a different frame of mind for fitness and exercise and health. So again, I think it's just really savvy the way you guys are researched this and are leaning into it, as you said.

SPEAKER_03:

Yeah, and you know, we feel really fortunate that we were able to work with this agency to get this insight and really, really, you know, do what we do well, do it for who we do well, and let other, and you know, and when I say that, you know, it row house can be for anyone who wants that, whether they're in their 20s, 30s, 40s, 50s, 60s, 70s, exactly. So we're not at all exclusive in that way, but you know, looking at what we do well and embracing it in the best way we possibly can.

SPEAKER_00:

Yeah, that's super smart. You know, I do some work with Alloy Personal Training, which is a growing national chain, and their target market is uh 40 and above, 45 and above, something like that. And it's not because they love old older people or because they really think it's awesome to be 50 or anything like that. It's that they did what y'all did. They did their research into who their avatar is, and they found that their avatar wants personal training, small group personal training, and that they're willing and able to pay for it.

SPEAKER_03:

Right.

SPEAKER_00:

Unlike most 25-year-olds who, you know, are just looking for the cheapest deal they can find. So it's again, it's just really smart to look at your customers and uh find ways to serve them instead of uh forcing something onto it. Are there any other lessons, I guess, that you all have learned that you feel like you can share with other gyms? Other fitness businesses out there, even just small ones, small mom and pops out there who are thinking, huh, it's a lot of people out there in my community over 40, 50, 60 years old. How can I get them involved?

SPEAKER_03:

You know what I think probably, and it's something that I've heard you say many times, is you have to show the people who you want to attract.

SPEAKER_02:

Yeah.

SPEAKER_03:

You know, it you have to show them in your marketing because if you don't show them, how are how are they, others, going to know that you want them?

SPEAKER_00:

Yeah. What is next? What's coming up for Rowhouse's efforts here in this regard?

SPEAKER_03:

Well, growing, getting more people active and into the studios and growing the brand. Um, we have exciting things coming up. I I I can't I can't share all the seats.

SPEAKER_00:

No, no, not all of them. Of course not.

SPEAKER_03:

No, of course not. But I think you know, the focus is really growing and aligning the brand across the network, grow the communities, get more people in the row house communities moving in our studios.

SPEAKER_00:

And I should say, I should have meant to say this earlier, but this is a good time to bring it up. If somebody under 40 comes in, you're not going to tell them to go away. No, you're you're not focusing exclusively on only people who are 40 and above, right?

SPEAKER_03:

No, of course not. You know, I when I've taught class before, I've had someone who's 14 in class having a great time with their parent, and someone who's in another corner over there who's in their 60s. So absolutely not.

SPEAKER_00:

Right. Okay. Now, Row House is a growing franchise system. So I want you to tell the folks where they can go for two reasons to learn more about rowhouse, either as a potential business investment or as just a place to go work out. Where can I learn more information about Rows?

SPEAKER_03:

Absolutely. So whether it's for either of those, whether investing or finding a studio close by, go to our website. It's www.thetowhouse.com. That's T-H-E-R-O-W-H-O-U-S-E.com.

SPEAKER_00:

Okay. Beautiful. Well, I think that's it. Is there anything that we else that we need to cover about what you all are doing?

SPEAKER_03:

You know what? I I can't think of anything right now.

SPEAKER_00:

Yeah.

SPEAKER_03:

I think we got it all in there.

SPEAKER_00:

Well, good. I again, I just think it's really cool to see uh an established uh business like row house with studios everywhere making this uh decision. And I look forward to seeing how it goes for you all.

SPEAKER_03:

Awesome. Thank you. Well, thank you for having me.

SPEAKER_00:

Well, thanks for joining me.

People on this episode

Head Shot

Jay Croft

Host