Optimal Aging

From Struggling to $30K Months: How Seth Scrimo Grew His Fitness Business with Books and a Podcast

• Jay Croft

Share episode

In this episode of The Optimal Aging Podcast, host Jay Croft sits down with Seth Scrimo, a former Marine and now a thriving fitness business owner in Wooster, Ohio. Just a few years ago, Seth was barely scraping by—earning around $4,000/month. Today, he regularly brings in up to $30,000 per month.

How did he do it?

By writing books that build trust and launching a local podcast that spotlights other business owners in his small town. It’s a grassroots, connection-driven approach that proves old-school community building still works—especially for serving people over 50.

Seth shares the mindset shifts, tactics, and systems that helped him grow—and how you can apply the same strategy in your business.

🧑‍💼 Guest Info

Guest Name: Seth Scrimo

Bio:
Seth is a Marine veteran turned fitness entrepreneur who went from struggling to make ends meet to generating $30K+ months—all from his rural Ohio town. His tools? Books that build credibility and a local podcast that puts him in front of movers and shakers. He’s a proud co-author of Thrive: The New Rules of Lasting Health and Fitness and runs Scrimo Fitness.

Links:

🧭 Episode Outline

From Marine to Fitness Pro

  • Seth’s post-military journey and starting Screamo Fitness in a small town.

Writing Books to Build Trust

  • How contributing a chapter in a collaboration book changed everything.
  • The launch of “Slimming Secrets of Super Parents.”

Launching the “Best of Wooster” Podcast

  • How he used a local podcast to build relationships and grow referrals.
  • His clever system for guest referrals and follow-ups.

Books as Lead Magnets

  • Giving books away in person, tagging local businesses, and building buzz.

Community + Content = Clients

  • Seth’s boots-on-the-ground approach that brought massive returns.
  • How business owners started referring family members to train with him.

📘 Resources Mentioned:

🎤 Host: Jay Croft
Jay helps fitness professionals grow by reaching more people over 50. Learn more at https://primefitcontent.com

👍 Rate the show on Apple Podcasts
 📱 Follow us on Instagram – https://www.instagram.com/primefitcontent

📬 Join the newsletter – https://primefitcontent.com

Loved this episode? Share it with a friend or tag us on socials using #OptimalAgingPodcast

SPEAKER_00:

Your business should work for your life. It shouldn't work for your business. So you have to be front of the person and they have to trust you. If they don't trust you, they're not going to buy from you. First thing you've got to be is personal. If you become personal, I mean, you know, they're going to know you. And more importantly, they're going to trust you. I don't know. Like if you would have told me I'd be in the position I'm in right now and all I had to do was write a couple books, I would have wrote these 10 years ago.

SPEAKER_01:

I'm always telling people, you have to figure out where your customers are and go there because everyone wants to quote that that movie, Field of Dreams. If you build it, they will come. It's like that's so ridiculous. No, no, they won't come. They have other things on their mind. No one's thinking about you. Every fitness business owner listening to this podcast or watching it on YouTube wants to experience the kind of growth that I'm going to tell you about on this week's episode of Optimal Aging, the show for fitness, health, and well-being professionals who want to grow their business by reaching more people over 50. Now, just a few years ago, my guest, Seth Scrimo, was struggling at his Ohio fitness business to get by on the amount of revenue he was able to bring in, about$4,000 a month. Now, just a few years later, he has grown that exponentially, sometimes bringing in up to$30,000 a month. How did he do it? Excellent question. That's what I wanted to know. That's why I called him up and asked him to be on the show. Basically, he did it by creating two content machines to promote the heck out of his business. First, he started writing books and promoting them like crazy around his town of Wooster, Ohio. And then he created a podcast called The Best of Wooster, in which he interviews community leaders, business leaders about what makes their businesses or ventures successful and uh how he can use those connections to grow his business. It's really exciting stuff, this one-two punch that he came up with of books that he uh went crazy giving away all over his town, and this podcast that promotes other people in his community, which he's very proud of. So I wanted to have Seth come on today and tell us how he did it to go from about$4,000 a month to$30,000 a month in just a couple of years by creating his own content factory. Pretty incredible. So now before we get to the conversation with Seth, I want to tell you that Seth and I are among about 12 or 15 people who have collaborated on a new book called Thrive, The New Rules of Lasting Health and Fitness, which is available today on Amazon.com. It's got a chapter for everybody. Fitness consumers, fitness business owners. Just about every angle is covered in this thing. You're gonna learn a lot from this conversation with Seth. Really happy that he took the time to join me today. And I hope you enjoy this conversation. Seth, hi, thanks for joining me today. It's good to see you again.

SPEAKER_00:

Yeah, how are you doing, Jay? Excited to be here.

SPEAKER_01:

Yeah, I'm good. I'm good. The reason I wanted to talk to you is because you have had a lot of success with writing books and with your very own local podcast there in where you live in Ohio. And both of them, the one-two punch of the books and the podcasts, have really helped you skyrocket your business. So before we get into the the meat and potatoes of how you experience this exponential growth and how people can learn from it, tell us a little bit about leading up to where you got right before the book and the podcast.

SPEAKER_00:

Yeah, so I paint a picture here. It's 2023. I am in Worcester, Ohio. I transitioned out of the military. I was in the Marine Corps for 10 years and started doing my own fitness thing after I was uh an area manager for a gin chain called Stay Fit 24. And then COVID happened and I had to like start doing some online training. I worked for a couple companies, 1099, and you know, I saw some success with that, but I was like, I still want to do my own thing. So I went and got my LLC Screamal Fitness. There you go. There you go. And I was like, all right, what can I set myself apart from? You know, Joe Schmoe trainer down the road. And so I always thought about writing a book. I just didn't know where to start. And I joined a group with Pat Rigsby, and I got uh, you know, an email about writing a chapter in a book. And I was like, well, I don't know what it looks like to write a book, but I think I can probably figure out how to write a chapter. So I got on this call with a guy named Rick, never met before in my life. Next thing I know, you know, the stuff I was already had in my pocket, I've been using and coaching people with, it's in this chapter called The Fountain of Youth. I'm like, oh shit, hopefully this makes sense. I have no idea if this is gonna work or not. Yeah. And then over a course of a next couple months around Zoom calls, getting everything all set up with the other, you know, I think 20 people that are in that book, it became number one on Amazon, which is like crazy. So I'm like, well, man, if that's what working with a bunch of people looks like, what what would it look like if I wrote my own book?

SPEAKER_02:

Yeah.

SPEAKER_00:

So I got on a call with Rick again, and next thing I know, we came up with this book here.

SPEAKER_01:

So Slimming Secrets of Super Parents. Yeah.

SPEAKER_00:

Yep. Unlocking weight loss success for busy moms and dads. And because it's the the season of life that I'm in currently, the people that mostly that I coach are, you know, business owners and parents themselves, and they have a separate book that also goes with that. But you know, most of the people I work with, they are about in the the 50 plus market. And I think the reason why it gravitates towards you know me and the things that I'm doing is because you know, when you write a book, you gotta make sure it's good. There's a lot of stuff out there right now, especially things getting put out there that like you don't know what to believe. But if you write, if you write something, you can't take it back, you can't like edit it. You know what I mean? So like once it's in someone's hands, like it's gotta be almost the gospel truth. Right, right, right. That's how that's how I that's how I view these books, and the reason why I keep writing it is like, well, it's a you know, it stands a testament of time. And to me, somebody that's like that reads, they're they're more likely you know, educating themselves. And if they're educating themselves, then that means they're probably interested in some kind of service that can help them get to like the next level, right? Right. Okay. So okay.

SPEAKER_01:

And we should say that the Rick that you're talking about is Rick Strubb, who's affiliated with Pat Rigsby's group, and Rick helps people like us write books. He helped me write mine, Selling Longevity, which came out a couple of months ago. And uh he helped, of course, he organize this Thrive that you and I are a part of. So it's a great way to distinguish yourself in your community, as you have found. So before we get to the impact of the book and the podcast, tell me about your the the community where you live, like uh how big it is, is it rural, is it suburban, what is it nearly a big city, that kind of thing, and also your setup. I know you don't have your own gym. So tell us the the 411 on on how you how your business is set up.

SPEAKER_00:

Yes. So where I live is is Worcester, Ohio. It's a it's a rural area. Like the biggest thing that happens in our area is like the the county fair, like the whole city shuts down for it type of place, right? And you know, with with my business model, I don't I don't own a gym. Where I'm shooting this, you know, Zoom call at, it's it's a place where I rent. I you know, I pay to use their equipment. But majority of my stuff's been online since 19. I took John Goodman's online trainer academy. Uh I did his course and gave me a pretty good foundation. And so I use a couple different softwares for it to coach people. So for me, transitioning to doing them my own thing, I needed to have something that like I could start with and just edit from there. Right. So with what I'm doing, it's important for me to meet people face to face, but my end goal is to get them transitioned to like a remote-based program. That way I can coach them from afar and still do you know fun things. Like my wife's a teacher, so she's off every summer. So if we want to go on a trip, I can't say, Oh, sorry, I have you know five classes and then six individual people to meet this week. You guys just go ahead. No, I'm taking taking my computer with me. I'm doing some stuff and then you know, working my my my life, you know. I I feel like your business should work for your life, not your you shouldn't work for no your business, right?

SPEAKER_01:

Right, right, right. That's the trick. That is the trick, Seth. So tell me about how you I I I want to just ask you the open-ended question because there's a lot of pieces to it. I don't want to make any assumptions, but so you started writing these books, and then about a year ago you started with the best of Wooster podcast. And at some point you started having really exciting growth in your business. So tell me about that process. Was it from when the the book came out and suddenly your sales were explosive, or was it after the book came out, not much happened, then you started doing the podcast and things started happening. What was the what was the order of things that happened?

SPEAKER_00:

Yes. So for me, you know, the initial collaboration book that was key because it kind of like kind of put out like an attention to like me. Hey, this is this person that writes and he writes books and he's a bestseller. And then I did my own book a couple of months later, which geared up towards, you know, it published in August as a bestseller by October. And so that kind of ramped me up towards the new year. I did another collaboration book with Rick in the the following beginning of the year, and then a couple other books leading up to that. So for me, I think you know, you know, attention to me is like currency. Like you got to be top of mind of people, and you have to build those connections with people. And so just from publishing the things I'm doing, meeting with people, you know, one-on-one for a while, that was kind of the bread and butter of the foundation. And then, you know, about a year ago, I started this podcast called The Best of Worcester, where I interviewed, you know, business owners, CEOs, presidents, nonprofits, and like that put me in the the right place at the right time with like the clientele that could really afford my services without even questioning it. And so what what I found, you know, in terms of growth, it's been like a steadily incline, like going up to where like now I have a huge wait list to work with people just because it was only 24 hours in a day, I'm probably gonna have to start like hiring out for some help. But if I could say like what was like the catalyst that started it, I would say it had to be the initial collaboration book. And then from there, just staying in front of people helped. And I think that built a lot of trust with me. And then doing the the best of Worcester podcast, that just kept like me in front of the right people. Like I'm having these professional organizations in the area share like the episodes and sending out to their email list, and then you know, next thing I'm know, I'm getting bombarded with emails from people I've never even heard of asking me if I could tell their tell their story, or they saw that hey, I saw your book, when could we get on a call? And like I don't even know who these people are, so I don't I have to like vet them at this point, yeah, because not everyone's a good fit for me. And so that's one of the reasons, and other reasons why I have these books is you know, I might not be the best thing for them, but if they're interested enough, they can read the book. And if the book, if the book makes sense, then we'll get on a call eventually.

SPEAKER_01:

Yeah, sure. Then that makes great sense. So how did you get the book in front of people? Because, you know, I I published this book a couple of months ago, and you know, it's been nicely received. I'm I I'm not unhappy with it, but you know, I I can't say it's changed my life yet. But I also had probably haven't done as much as you did to promote it. So tell me about what you did before the podcast, what you did with your books to to help grow your business. You're in a very you're in one town, you're in a specific place, but these books, people all over the world can buy these books. And so how does that help? How does that broad exposure help you in your little town?

SPEAKER_00:

Yeah, connect those dots for me. Yeah, so first things first. All right, so this is my book bag. I don't own a facility, so everywhere I go, I work out of coffee shops, I go to the library, I go run my errands. In my book bag, you'll see books. I always have books on me, and I always have gift cards on me. Because I never you never know when you have a conversation with somebody. When I'm on trips, when I'm on vacation, I'm I have those books with me. And so what I've noticed is I'll give a book out to somebody somewhere. Let's say I'm on vacation, they'll Google me, they'll look up on Amazon, right? Especially with all the I mean, all these books here, right? These are all bestsellers. And so I have all this social proof that I am who I say I am. And and then from there I have all these Google reviews. And I think that's I think that's what's huge is right now, people they don't they don't want to buy crap. There's so much misinformation out there, especially now with all this AI, chat GPT, all this stuff, right? Right. So you have to be front of the person and they have to trust you. If they don't trust you, they're not gonna buy from you.

SPEAKER_01:

Right. Yeah, yeah, exactly. Oh, believe me, I know. I you know, I'm I'm a writer, not a trainer. And now with uh people think, oh, I'll just have chat GPT write everything. It's like, yeah, it's really not that simple, but uh good luck with that. Yeah, yeah, yeah. So so that's the secret. You just walk around handing out copies of your books all over your little town, and that's how you grew your business.

SPEAKER_00:

The first thing I did was, you know, I don't litter by any any you know stance, but sure. I went to I went to where my like ideal clients would shop, and I went to the managers and I said, Hey, this is my book. Is there anyone that you know that could that would use this book? A lot of times, yeah, me, because that person said person, right? It's like wow, no one's ever gave me a book before, right? Not alone, and one, they never met an author, and two, they never met a best-selling author. So it's like a well, again, a one-two punch from there. Then, you know, I take a photo with that person, tag them in it, or I go have coffee with someone, I tag that person with the book. You know, people ask questions. I had the library do, I had a book signing there. I did a class there, you know. I had people just interested in knowing who I was in the author first, and they realized I had all this all this experience from there. I just built up trust. I I built a system that works for me. And you know, I've had you know months where you know, I've made more money in a month and then I made it a year at a different job, which is crazy, you know what I mean?

SPEAKER_01:

So wait a second, re repeat that.

SPEAKER_00:

So, like I've I've had months where I've worked, you know, just one month, 30 days, and I made more month more in that month than I did at like a whole job, but 10 years ago. And you attribute that primarily to the book? I think so. I mean, that's really the only thing that's changed, you know, since like I've learned more things, learned more, you know, ways to sell and serve people, yes. But like if I'm talking apples to apples, the only thing that's different between me and the things I was doing six years ago is this giant stack of books here.

SPEAKER_01:

And right now you're making a lot more money. Yeah, you have these books, yeah.

SPEAKER_00:

No, that being said, yeah. That being said, I'm not making money selling the books.

SPEAKER_01:

No, no, no, of course not.

SPEAKER_00:

I want to make sure people understand that. I'm making money on the service from the books.

SPEAKER_01:

Absolutely. No, I I did the same thing, you know. I'm under no illusions that I wrote a book and it's on Amazon and it's going to make me a million dollars. That was not the point of it. But just today at the gym, I was at the gym before our our interview today, and I bumped into one of the trainers who I hadn't seen in a few weeks, and she said, Hey, how's your book doing? And I said, Well, you know, I mean, I didn't know what to say because you know, it's not gonna tear up the bestseller list. That's not what the point of it was, right? It's not to sell a million copies and make me rich and famous, it is to promote my business, prime fit content. So more gym owners will call me up and want to work with me. Similarly, that's how you did it.

SPEAKER_00:

Yeah. So for instance, let's say I gave this book out to someone at the at Panera. It's you know, a typical grandma that's their doodling. You know, we're just talking. Next thing I know, I get this random Facebook message from somebody that said, Hey, you gave your book to my grandma. Uh I'm actually I love the book, but like, how much does it cost to work for you? Yeah. Like literally, just that that person-to-person connection, you know. I've always, you know, thought that being a personal trainer, first thing you're gonna be is personal.

SPEAKER_01:

Yeah. Oh, absolutely. Absolutely.

SPEAKER_00:

If you become personal, I mean, you know, people are gonna like you, you know, they're gonna know you, and more importantly, they're gonna trust you because people pay pay good money to the people they trust, right?

SPEAKER_01:

Yes, they do. So and they stick with you. It's if you're a nice person, nobody wants to come work out with you two or three times a week if you're an asshole.

SPEAKER_00:

Exactly. Yeah, so yeah, okay.

SPEAKER_01:

So so take us then from that stage to what got you started in the best of Wooster podcast, and what was the intention of it?

SPEAKER_00:

Well, I started like thinking like, well, how can I get my hands in front of like my book in front of the people that could afford my services in your community? In my community, yeah. Like, so I started thinking, like, where are the business owners? Where are like the people that are higher up in certain organizations? What could I do to like excuse me, get in front of them? Because I used to like try to set up meetings to give my book to them and try to do like a company health fair thing, hoping to get a client, but then I was like, all right, right now in my community, there's a couple podcasts, but none of them are like talking about the good things in my area. And I just made this, I was a finalist for the best of listener two years ago for you know, voting. It's like, what would it look like if I interviewed the people who are on that list and started there? Nice that way I could learn from them, and then hopefully, if I'm in front of them, give them my book, and if they're a good fit for my services, they could sign up, or if not, they can refer people to me, whether it's through the podcast or you know, to use my services. And it kind of just took off from there. At first, it was like no one really knew what a podcast was. I think there's still people that don't know what a podcast is, and that's perfectly fine because it's a great time for me to explain what it is and what it's about. And then from there, I had one person, two, and add a whole calendar for you know, I I do I do my interviews every Friday. I try not to overcomplicate it. It's just audio. I take a photo with it. Yeah, I give them a I give them a book afterwards, they have them do an email introduction to the next guest or guests on the on the podcast.

SPEAKER_01:

Hey, are you a fitness professional trying to grow your business with people over 50? If you are, then you need to know how to communicate with them, how to market to them, and how to get them to trust you with their fitness, well-being, and money. We're talking about millions of people who are a little older than the typical market that the fitness industry usually pursues. They have more money, more time, and better motivation to make the best long-term fitness consumers you'll find anywhere. If you're not focusing on them, you should be. Prime Fit Content is the only content marketing company designed specifically to help you engage people in this group and to help you distinguish yourself from competitors in your community. It's effective, affordable, and super easy to use. Check it out at primefitcontent.com. That's prime, like prime of your life, primefitcontent.com. Back to the show. Okay. So you ask the people at the end of the conversation, you ask them to refer you to someone else who's a business leader or a nonprofit leader or some sort, some mover and shaker in your community. Yeah, that you can interview. And then you also ask the guest if they might be, or by now you have a pretty good sense if they might be interested in becoming a customer of yours, correct? Correct. And and that kind of personal connection has paid off. You've got clients directly from that.

SPEAKER_00:

Yes. And what I find what's happens more times than not is they refer me to a loved one that they want taken care of. So whether it's a mom, dad, sister, brother, something like that, because uh sometimes they might not want to do the service themselves, but they would rather see that person that they care about get taken care of. That's happened. I mean, if if if I'm being honest, that's happened more times than not. Not necessarily the person right there is like, oh yeah, I love you. Yeah. Because I think they just they feel like you know, me doing this front-end value to them, giving them a way to project and talk about their business nonprofit. A lot of times they get very emotional on the on the podcast. Because I mean you talking about someone that starts from the ground up about their business. Man, you better get the better tissues ready because it's supposed to be emotional. Being a business owner is gonna be emotional, days in, days out, right? Yeah, and I think just from there, it's just like, yeah, if if they can do this for me, I can't imagine what they would do for my husband or for, you know, I again most of my clients are in that 50 plus area for for their grandparents. Like I have a couple clients that you know their biggest thing is that they just they want to walk better. So like they're not in here doing snatches and cleans and bench pressing 300 pounds, they're just trying to move a little bit better so they can pick up their grandkids, right?

SPEAKER_01:

Yeah, so yeah, I know. Believe me, that's the the the main focus of my podcast and of of my business, and all the people who support me as well, you know, that's really where it's at for this demographic. Can you who is the audience? If you're you're in a small town and a lot of folks aren't familiar with podcasting in general, so who listens to it and do you do anything to promote it?

SPEAKER_00:

Yes. So the people that listen to it most of the time are the friends and family or other business associates of that person. So, like if I'm interviewing a CEO, other CEOs of the area in the same niche, they're interviewing, they're listening to that because they see that they just got interviewed for a podcast. Yeah. And then from there, you know, all I do is I just have a Facebook page for it, and then I have I have everything on Spotify. It's an easy link for them to send out. It's a great way for me to to reach back to see if you know I'm in my second season now. So if next season I'm gonna reach back to get you know additional stories because a lot of these organizations they have other other things going on, whether it's fundraisers or just like new new places opening up. So like I had in Worcester, there's the the pregnancy center, but the best of Orville, they just opened up a pregnancy center. So I just interviewed for the best of Orville, I interviewed them, but I imagine here soon I'm gonna interview the the Worcester one, right? So like they're gonna overlap a lot.

SPEAKER_01:

So you mentioned Orville, that's the next town over. And you recently started a sister podcast called The Best of Orville. So you now have you've got two of these cycles running at the same time. No, yeah, yeah.

SPEAKER_00:

So and you know, my thought process was like, well, if the Worcester one did so well, and it's kind of you know, Worcester's a bigger city, what would Orville look like? How could I how could it provide even more value to that and get front of the right people faster?

SPEAKER_01:

What really intrigues me about all of this? Well, before we get to that, tell me how this how much this blew up your business. As much as you're comfortable doing, I I don't not trying to ask you for your dollars and cents necessarily, but give me some sense of where you were. Like, were you in despair before all this happened? Like, oh my gosh, how am I ever gonna grow this business? And now your calendar is full and you might need to hire people.

SPEAKER_00:

Like, give me some some sense of 10% growth, 120% growth where you have so so, in terms of like before the book, yeah, I had to like almost restart my business from scratch because I put a lot of my stuff in this 1099 business I was working at. So I was bringing in, you know, bare bones, about 4K for the month. And then after the first book, and I started selling kind of some prepayments for like 12 months and six months programs, I got my cycles up to about 10,000, 12,000. And then after the next couple of books, just kept climbing up there, 12 to 15. And you know, I've had a couple, you know,$30,000 ones recently. Those are more than more than not just because I again like the system I have, I have people that keep signing up because they like and trust me, right? I think a big thing is affordability for your programs. You know, initially, if you know your program's too high and it keeps being that same price, they can only buy so many times. Yeah, right. You can only serve them for so many times. My goal is that when I get someone in my ecosystem is to keep them here, have them be here for a very long time. So having like a down sell where I think it makes more sense, it's just it creates like a huge recurring revenue for you. You keep your client base. That's the one thing that worked that worked very well for me at the last 1099 program I worked, the company I worked for, is I had a huge, huge customer base of like the lower ticket program. And that that's what kept me afloat for a lot of my months where I wasn't selling like a higher end program. And so for me, you know, here pretty soon we're gonna pay off the house. We gonna do some fun stuff with our kids. My son's in first grade, my daughter's in preschool. So like I had to be mindful of like sitting on my hands when I know we can do all these fun things, but yeah, yeah, I also need I also need to be a responsible adult at the same time. So yeah, yeah, yeah. Okay, so I mean to me, it's just like I don't know, like if you would have told me I'd be in the position I'm in right now and all I had to do was write a couple books, I would have written these 10 years ago.

SPEAKER_01:

You know, yeah, yeah, but you you didn't just write the book. No, exactly. Yeah, you also have done this podcast, and I listened to a couple of episodes, and you know, it it's it was very interesting to me. I live in a metropolis of six million people, and I've spent my life working in big time media and at multi-billion dollar corporations that have incredible media operations. And so to then listen to a very small town podcast about you know the the small town businesses that are so good there and how people feel good about their communities, and it's not silly, it's authentic, it's real. You know, that was really it's been very interesting to me. And it seems like people are liking it, right? Because they're they want to do business with you. Oh, yeah. I think there's a there's a lot of lessons here for people, gym owners, trainers, whether they have an actual brick and mortar or not, you know, to to learn here. What do you think might be to give me two or three tips that you might say to me if I you know if I were in a small town in Tennessee somewhere and wanted to grow my business, publish books, do a podcast, what focus on over 50?

SPEAKER_00:

What's the secret, Seth? What is it? Tell me. The focus that to start, the more you you just wait for something to happen, you're not gonna know what's gonna work for you by any means, right? For me, I wanted to find like almost like my good enough, right? You know, my podcast equipment, it's this mic that's$40, my laptop, a software that costs$150 for the for the year. Yeah, right. The the beauty about these books is once they're published, they're out there, right? I don't have to worry about is if there's gonna be enough of these books ever printed because I'm not the one worrying about the printing. Right. Right. I think just you just have to do something, see what works. If it doesn't work, adjust it. If it does work, figure out how you can make it easier for you so that way you don't have to like focus on the small tedial medial tasks. Yeah. For me, I've always worked Monday through Thursday. Fridays I've always been like my marketing or doing something fun with my kids' days. And for me with you know my niche of people my marketing and kids stuff is usually kind of they coincide. We right now is it's fall we go to this place called Ramsire Farms. I have a couple books with me in the stroller I my kids are very bubbly like me. They'll start talking to someone and ask if they're around here and national sales process start figuring out if it makes sense for me to give them the book. And if not I add them on Facebook and they see all the fun things I'm doing.

SPEAKER_01:

So well excellent you've you've inspired me to to become more aggressive with marketing my book. I did great for the first month and then the second month I had some travel come up and I got sick for two weeks and it just completely knocked me down but I'm trying to get back on my feet again because I find that when I push it I I do get the response. So I guess that's that's the main thing. So Seth tell people where to go to learn more about you or to see what all the the you're doing so much where where's the best place to go?

SPEAKER_00:

You can add me on Facebook this Seth Screamo best way see all the fun things I'm doing. You can get connected with all the the podcast stuff it's on Spotify. You can go to my website www at screamofitness.com and if on Amazon just type in Seth Screamo you'll see all the books all the fun things you'll see our soon to be best seller number one that's right on there. Yes it'll be there yeah so okay beautiful but yeah I mean shoot me a message shoot me an email Jay knows that like at first I may put up some some walls because I get some crazy things sometimes but that's only in good nature just to make sure that you know I'm crazy but I don't want to talk to too many crazy people.

SPEAKER_01:

Right right well I will I will put all of that in the show notes so people can be in touch with you. And uh I just think it's really exciting that you have used these media opportunities publishing your own books and launching your own podcasts to grow your primarily online fitness business. That's really really smart. So congratulations to you and thank you for thank you for coming on and sharing all the secrets with us Seth appreciate it.

SPEAKER_00:

Also if a closing note I think a big thing that most people miss out on is just because you have an online business doesn't mean you have to be primarily online. I do so many in-person stuff. I'm in my Orville Chamber of commerce I'm in the leadership course there. So I'm around all these movers and shakers in these you know places where I would want to work with sure those those managers or those CEOs or those business owners so I think a big thing is find the people that you want to work with right and go there.

SPEAKER_01:

Yes yes I'm always telling people you have to figure out where your customers are and go there because everyone wants to quote that that movie Field of dreams if you build it they will come it's like that's so ridiculous. No no they won't come they have other things on their mind no one's thinking about you you have to get out there and grab them. Yeah your your head your head shouldn't be so big that you can't walk out the door and go find people exactly all right Seth well listen thanks very much and I'm sure we'll be talking talking again soon with this book coming up Thrive. Okay have a good day well yep bye

Head Shot

Jay Croft

Host