Optimal Aging

GLP-1s Aren’t Cheating: Why Fitness Needs a Mindset Shift | Dave Appel, KORB Health Group

• Jay Croft

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In this episode of the Optimal Aging Podcast, host Jay Croft talks with Dave Appel, Chief Health and Fitness Officer of KORB Health Group. KORB’s mission is to bridge the gap between medicine, wellness, and fitness, creating a more integrated and accessible approach to health—especially for people over 50.

They dive deep into the controversy around GLP-1s like Ozempic and Wegovy. Rather than viewing them as shortcuts or “cheating,” Dave urges fitness professionals to see these tools as gateways for deconditioned people to finally walk into the gym. This is a forward-thinking episode for anyone in fitness who wants to grow their reach and impact.

Guest Name:
Dave Appel

Bio:
Dave Appel is Chief Health and Fitness Officer of KORB Health Group, where he leads the integration of GLP-1s, hormone therapy, and telehealth solutions into fitness environments. A former PE teacher and gym owner, Dave has decades of experience building programs that meet people where they are and help them transform their lives.

Links:

  • Website: https://korbhealth.com

Topics Covered

GLP-1s Are Tools, Not Cheating

  • Why the fitness industry needs to stop judging people using medical help to get started.

Dave’s Journey into Integrated Health

  • From PE teacher to CrossFit owner to health-tech innovator.

KORB’s Mission and Model

  • How KORB is bridging medicine, wellness, and fitness in gyms nationwide.

The Business Case for Gym Owners

  • Why GLP-1s can grow your membership and your bottom line.

Serving the Over-50 Population

  • Making fitness more inclusive, accessible, and sustainable through tech and telehealth.

🎤 Host: Jay Croft
Jay helps fitness professionals grow their businesses by reaching more people over 50 through Prime Fit Content.

🌐 Podcast Website: https://primefitcontent.com

📬 Contact: jay@primefitcontent.com

📱 Instagram: https://www.instagram.com/primefitcontent

👍 Rate the show on Apple Podcasts 
 📥 Join our email list – https://primefitcontent.com

📢 Share this episode with a fitness pro who needs to hear it!

SPEAKER_00:

Why would we ever want to chastise somebody for doing something that's going to change their life just because it doesn't align with what we believe is the the only way to make the change? Right. It it's really unfair.

SPEAKER_01:

I have a friend who started taking GLP1s this year. He's been morbidly obese for decades and says he just can't control himself from overeating. He's finding some success with the medications, as are millions of people, and I couldn't be happier for him. He's also hitting the gym hard, working with a nutrition counselor, and remains committed to what he calls doing it right. Now he's not so kind about people using the drugs like Wagovy and Dozempic, who are not horribly overweight, who just want to get ready for a vacation or a wedding or want easy help losing those last few pounds, as he puts it. Or those who aren't exercising and learning new habits about food. He considers all of that cheating. My friend is not alone. And that's what we're talking about today on Optimal Aging, the show for fitness, health, and well-being professionals who want to grow their businesses by reaching more people over 50. I'm your host, Jay Croft of Prime Fit Content and author of Selling Longevity: How Over 50 Fitness Can Transform Lives and Your Business, available now on Amazon.com. My guest today is fitness industry veteran Dave Apple of Korb Health Group, which is making it easier for gyms to provide members with these medicines, while also promoting a positive view of them as tools to get sedentary people into the gym. Korb is leading the integration of GLP1 therapies, hormone optimization, women's health, and longevity programs directly into fitness environments. It's a virtual healthcare and digital pharmacy provider whose mission is to give easy access to personal wellness programs and medicines. Dave and I cover a lot of ground about how gym owners and others should drop the attitude that people using Wagovy, Ozempic, and the others are somehow cheating. We know how hard it is for deconditioned people who are chronically overweight to start exercising. Heck, how hard it is for anybody at any age. You know, just walking into a gym can be intimidating. Add in chronic obesity for someone who hasn't stepped into sneakers since high school decades ago. Come on. For Dave, the message is simple. When we meet people where they are, we help them become who they're meant to be. Here's my conversation with Dave Apple. Hope you enjoy it. And please don't forget to subscribe.

SPEAKER_00:

Dave Heist, nice to meet you. How are you today? I'm doing fantastic. Really excited, and thank you for the opportunity, Jay.

SPEAKER_01:

You know, we've been talking here for a few minutes before I hit the record button. And what you're doing there is just with with Korb is really key to something I'm really excited about in Over 50 Fitness. And so I'm looking forward to diving into talking about GLP1s and and other ways that health and fitness are merging together to bring people better outcomes, is what we're all after, I think. Yeah. But yes. Before we dive into our you've got a really interesting background from fitness. I'd like you to tell us a little bit about that and how you got to Corb and a little bit about what Corb does.

SPEAKER_00:

Um, all right. The the 30,000-foot overview of my my existence here. Uh as a PE teacher, just had a passion for working with people and kids, especially. Um started teaching, was from originally from Chicago, moved down to Texas. The school I was with got a big grant at the time for um technology equipment. So the school district bought polar heart rate monitors for all of our schools. So when I saw that, I really was just like, this is amazing. It's it's an opportunity to actually learn what fitness is, to feel it and see it, to have some kind of feedback. Um, with that, the company Polar invited me to come on board and kind of become their education lead for at the time in the early 2000s and traveled all over the country, kind of starting off in the educational systems, integrating this technology into PE programs around the country, and then just kind of moved into the health club side. I think in the early 2000s, you know, heart rate monitors were out there, but it was kind of the outside. But the endurance athletes or something were using it more than the general population, but it started to get hot, and then our division of kind of the health clubs and fitness and physical education was working together and then started to work into the health clubs. And it was, hey, we want them. We want to, we want to sell heart rate monitors, we want to sell them. So we started, you know, really digging into that, had great success with that. Lifetime was actually an early partner of Polar back in the day, one of the first to really integrate the technology and testing into their systems. Um, through that, you know, I was there for a few years and then kind of went out on my own and created a few different programs and ended up currently in CrossFit. We have a CrossFit that my wife and I own and operate. She's the operates it here in Austin, Texas. We've been doing that for 13 years. So, you know, really spent every day there all day and all night and built a community, a community that was supportive and really was what I think fitness is. Fitness is yes, it's the working out, it's the exercise, but it's also a place to go, even when you don't feel great. Like, hey, I gotta go because my my workout buddy's gonna be there. I'm gonna get texts like, where were you at this morning? What's going on? So, really being in that and building that and seeing what that looks and feels like, even though it's smaller, it's a microcosm of that, but the growth of that is exponential. Um, I've always tested myself first on anything that I thought was cool. Uh, had a had a member come in one day and see him for about six months, and he was just shredded. I was like, What have you been doing? He's like, Oh, a friend of mine told me about GLP ones, and I'm like, What is this? Um, got online, he's like, Go order it from this place. So, you know, I was like, Whatever, let's do it. So started to get into it and then started to really under dig into these peptides and kind of seeing this wave of what is potentially coming. Um, through that, Brock Rush is the CEO of uh Corb Health, and he was actually a member. I trained him and his family starting during COVID for about five years and was always telling them, Hey man, I'm trying this, I'm trying this. He's like, Hey, you know, you don't grow a third arm, I'll I'll try. And uh it just kind of went on. He was seeing what I was into, what I was doing, how I was operating. He went away for a little bit. He's kind of a serial entrepreneur as well in the the medical side of thing for over 24 years. That's about seven different companies he started and sold. And it didn't see him for a little while. He came back in, he's like, Hey, I started Corb Health. Um, we're starting off with GLP ones, but the the the growth here is we're looking to integrate peptides and TRT and HRT and all the pro programs, but also make it accessible and educate people so they can have success in this. So it was really just like it was my dream job. I was when I told my wife, I was like, Oh, this is it. I get to take all the stuff over here and now take it to a different platform. So, over the past couple of years, you know, I've really been working and trying to integrate into this health club scene and talk to them about the benefits of not the fears of it, but the benefits of it. What it what's the potential here? It it's massive to me. The opportunity of growth is way beyond that 20 to 22 percent that the industry kind of slides back and forth from. So Corb Health is a telemedicine company, but we're more of a wellness company. So we offer GLP ones, but we offer more than that. We offer mental health, sleep health, kind of all the things that come with this, is whatever lifestyle you're at. The the thing that really resonates with me, though, when I came on here is how we operate. It was very much like the industry that I had was coming from and built was that you didn't just get the drug and hey, good luck, we'll we'll talk to you when you need more more medication. It was every month you're going to meet with a provider, you're gonna share with your provider, they're gonna hold you accountable, they're gonna talk to you, not just how's the drug working, are you doing these other things? Are you changing your diet? Through that, now in two years into this, it's like we the people at the beginning are reluctant, just like a personal trainer. Hey, let's go do this. I'm not really sure I want to do that. Are you sure? In in month to month to month, we just see people start to go, hey, yeah, I started to change the way I eat, and it made all the difference. Oh, hey, man, I thought I needed to starve myself to lose weight. And it's like, no, that's not that's not how it works. So having this group of providers that are educators, coaches that really work hand in hand with our patient base, it's it's been an amazing opportunity to watch people change their lives. People that we've had people come in that you know want to get pregnant, have PC PCOS, and then boom, hey, success stories. We have somebody that was diagnosed with fatty liver disease, and then six months later it's gone. So, you know, the what's the size of this, I think, is so much more exponential than what it is pigeonholed as right now is that it's like we're we're gonna lose weight. That that's part of it. That's just a very small part of it. It's about getting your life back, I think.

SPEAKER_01:

Yeah. Well, it's it's it's really interesting. The the merger, you know. I think that a big problem with fitness, the fitness industry is that it's presented itself as separate from the rest of your life, and that it's for people who want to be uh traditionally quote unquote sexy or hot or have big muscles or tight waist or whatever, or older people who are trying to regain their youth, you know, this it's vanity-driven kind of I will be young again kind of thing. And that's kind of well, it's a waste of time, but it's also missing out on the opportunity of all these millions and millions of people who are over 50 who who aren't trying to be 25 again and who aren't trying to be the sexiest woman on the beach and you know, who just want to live a better life, right? So that's what you all are trying to do. And I just think it's really interesting because it makes so much more sense than to to help someone uh understand their nutrition and their sleep and their stress and their addictions if they have any, um, than just to say, well, if you would eat better and work harder, everything would be fine. What's your problem? Yeah, man, I've heard I've heard that my whole life. I'm not going to eat better and I'm not going to work harder. I just, for whatever reason, I'm not going to do it. I can't. It's beyond me. So what else do you have for me? And this is could be this could be that some another something, another way in, right? How many people do we know who who are a little older and a little overweight and who say they would money to go to the gym, but first they need to lose 30 pounds. Right. More than that.

SPEAKER_00:

Yeah. Owning owning a CrossFit, especially. We get people all the time, hey, well, I need to get fit before I join. But that's not what this is about. Come in here and become part of the community. Just if you feel comfortable here, you'll want to come here more. You'll want to be a part of it. The fitness will come by you just showing up. Right. Right. And let's get to make that the message that there's kind of myth in it. There's there's nobody holding you accountable in an ecosystem of 50,000 people.

SPEAKER_01:

Right. Exactly. So you're your promotional materials that have something really interesting that that says um we have to stop pretending that hard work and clean eating are the only answers. And I think that kind of is the underlying um premise of one of the maybe the biggest criticism of people taking GLP ones is that it's cheating. I know you hear that a lot. Tell us about that.

SPEAKER_00:

We live in what a clickbait society. Yeah. So what leads is the negatives. So two years ago, especially, these things hit hit the market, people are taking them. No, no guidance, no supervision, but everything that you're hearing is oh, it's bad for you. This is going to happen. This is going to happen. Ozympic face, osimpic butt, but you know, it's like with the fear factor leading. Um, and then in the trainers, oh, we're gonna lose, we're gonna lose business if we have people that are on GLP ones, they're just gonna want to lose the weight and not come to the gym. And I think all of those things, again, it's a fear kind of based mentality where I'm like, you just kind of resonated on it, is that we're we're talking about a group of people that hear exactly what you said, just change the way you eat and move, and you're gonna be fine. Well, if they've done that for 30, 40, 50 years and nothing's changed, that's not the that's not the key to it. But you lose 10 pounds over a month, a month and a half, then maybe 15 pounds, and things start to change, and you're you're not in constant pain, and you see that your clothes are fitting a little bit differently, it helps to to ignite the fire. You know, if starting, we wouldn't put gas in a fire if you just had to put one match on the fire and it would light. It's like we some people need something that helps to stoke it. And for a lot of people, I would say, based on the numbers that are out there, it's staggeringly, eight out of ten people are overweight or obese. Something needs a change, somebody need they need the opportunity to be able to have a little bit of success, and we shouldn't be there chastising them for the way that they chose to get started.

SPEAKER_01:

Yeah, no, I agree entirely. So, what is Corb doing to help overcome all of this? You work with Jims, I believe. He gets in there to help get them put this positive messaging out there. It's not just positive messaging, it's strategy as well. So, what do you guys do to move the move the needle on this?

SPEAKER_00:

So we we partner with health clubs, you know. At the moment, it's kind of a it's a mess. The more people that you have, you're trying to target it, you're trying to get the message out. Um, we have two great partners now on the West Coast that we're working with, and uh it it kind of just starts like to it's an introduction. We've now partnered with this company because we want to provide you even more options to get to wherever it is you're trying to get to. And GLP1 is only one of our program verticals. So, you know, we have women's health, men's health, fleet, mental health, like all of these things, whatever it is, and those are all those topics that for a lot of people, you don't really want to run into your doctor and be like, hey man, uh I'm not able to have sex with my wife anymore, and I also feel like I'm losing it. So the way that we're able to do this through telemed really creates a much more inviting opportunity for people to come into the system. Um, but you know, from my perspective, I'm really here to help them be successful. So I will go and train everybody and work with their trainers and really help to educate them on look at this. This is the potential on this. If you're working with somebody that is on a GLP one, they lose 40, 50 pounds. And if they get off the the medication, fantastic. They're gonna go tell all of their friends that Bob, the trainer over here at this gym, is the most gifted person ever. If you connect with them and lead them and keep them on the path, you're gonna have more people than you're going to ever have coming in and wanting and wanting to request to work with you. I think that's something that's really exciting to me is the the early adopters of this, whether it's clubs or trainers, your opportunity and the potential of this is massive. It's gonna take time because it's a totally different like why am I getting this? Like I'm in the gym, I don't need any of these things. And it's like, no, you know, here, these are tools to help you to continue keep doing this for the rest of your life. Is what is health span, not lifespan? Is kind of the the words out there now. Yeah.

SPEAKER_01:

Hey, are you a fitness professional trying to grow your business with people over 50? If you are, then you need to know how to communicate with them, how to market to them, and how to get them to trust you with their fitness, well-being, and money. We're talking about millions of people who are a little older than the typical market that the fitness industry usually pursues. They have more money, more time, and better motivation to make the best long-term fitness consumers you'll find anywhere. If you're not focusing on them, you should be. Prime Fit Content is the only content marketing company designed specifically to help you engage people in this group and to help you distinguish yourself from competitors in your community. It's effective, affordable, and super easy to use. Check it out at primefitcontent.com. That's prime, like prime of your life, fitcontent.com. Back to the show. You're part of telehealth, you just mentioned that. And so you've got telehealth, you've got traditional fitness, and you've got these new medicines that still require prescriptions. How is all of this melding together? You know, I'm old enough to remember that you know, you wanted medicine, you went to the doctor's office, and you well, first you had to make an appointment, and that might be weeks away, and then you had to go to the doctor and sit in the waiting room. It was a pain in the neck to do anything to get to to even talk about a prescription. Um and now I can just go online with some company that my gym works with. I mean, what's the connect the dots for me and then and then like uh where's this all going? Because it's not just about GLP1s, it's right, it's really about how we all live our lives in such a this this alternate universe of reality and and uh tech communications. Um go ahead. I'm sorry, didn't mean to get off there.

SPEAKER_00:

No, I where it's going, we're we barely scratch the surface. There there is a scramble in a sense of do we do it or do we don't do it? What if we do it, what does that look like? What or do we do we get a stigma attached to us, you know? I think a lot of it right now is there's a lot of fear behind advancing, moving. Let's let's talk about the bridge of health and wellness and medicine over activity and all this stuff. But I I feel from my perspective of and living it, you know, we we offer this stuff at our gym. We don't push it, but we offer it, and we have more people than not. I was really surprised and who decided that they wanted to try it. Um, you know, it there's so many variables that go into a human being's experience that we're we're taking in a minuscule amount. Oh, their life is great, and then all of a sudden you get five minutes with them, you're like, I didn't even know. And uh, you know, for some people, it's like, hey, I'm I want the last five pounds. Well, if I can do that, um the the future of this is to me, from my my limited scope of this, but also kind of as a big thinker in how all of this is kind of going, these ecosystems, the big gyms with massive amounts of people and programs. If I have a nutrition program that's just kind of being offered, but I don't again have anything that I'm directly tying it to, these are the people. If I have if I'm have a a strength-building program that's more based off of 15 minutes of movement instead of an hour, you're talking different to a group of people that have never been into the system. So all these things, they're looking for it. You know, we we educate, we do webinars, and I mean we're we're really trying to provide as many tools as possible, but there's only so much that we can do. When our our patients are out there searching for places to go, they're actively looking. Hey, are they gonna help me to continue to progress of where I'm trying to get? Um so it's it's like the programs that you already have in place. This is just an enhancement to those programs. Being able to have people that are really looking for, man, I need nutrition help. I don't even really have a clue of what to eat. I think that's healthy, but is it? I don't know, you know, and am I gonna scan all my food? Am I gonna use the the app to really get down to the nitty-gritty of that? I mean, even if you're hardcore, it's it's hard to stay on those things. So I the to me, the expansion of where this could go is that it's not creating necessarily something new, it's elevating what you already have. Uh, a couple colleagues of mine that I've been, you know, communic in communications with for the past couple of years, they're really into the aquatic side of this. If you have a pool and one of my buddies, he he runs a very he's part of a very large organization in Omaha. He's like, pools are all they do is suck money out of the system. But if we create, because it's such an in a great environment for just let's say GLP1 folks to be able to come in, they can wear shorts and a t-shirt, they don't have to feel uncomfortable how they look. The the water helps to prevent the the buoyancy of the water, it makes their joints feel less impeded on, they're not getting beat up, but also that thermogenic effect of the being in the water while you're moving. So, you know, again, and they do it in a small group, they're creating community, they're letting these people come in, they're talking to those people specifically as hey, we know where you're at, let's just keep it going. Let's let's do what needs to be done, let's talk about a couple of these other things. Hey, by the way, we have this thing over here that could be really beneficial to you. It's it's adding it on, and I kind of joke sometimes. I feel like the big box at times, when once you walk it, once you've gotten your membership and you swipe your card, you're no longer really an entity. You just kind of go in and do your thing. There's no Jay, what are you doing? Hey man, it's really good to see you today. Hey, I've seen you coming in for the past six months. What are you working on? What are you working towards? It's it's a new conversation that anytime there's something new, it's scary. But if you get educated behind it, I think that's a big point of doing all this stuff, you know, being having the opportunity to speak with professionals like yourself. It's like once we start to really peel it back a little bit and go, wow, the this is this stuff can really change everything. There's a leading longevity doctor that we befriended over the the past year, and hit he says that microdosing a GLP one is the best longevity tool because of the anti-inflammatory effect. Has nothing to do with weight loss, which most people deal with chronically millions and millions of people. So, you know, we're just we're just beginning this journey, really. Right.

SPEAKER_01:

So who then is your who is who is uh Corb's ideal customer and and how can they um interact with you to get going on all of this?

SPEAKER_00:

So right now, you know, we we focus on the larger chains and is kind of the primary focus at this this point. But really what what we're looking for are people that are outside of the box, that they they see that if I just move a little bit more this way, the potential of this is going to pull in. If I got five percent of people that have never been into the gym ecosystem, that's a huge that that's that's real gross, you know. Now that I'm I get to be the educator behind that. Um, you know, what's interesting about Corb is we do operate on a more of a B2B side to where you know we're working with school districts, we're working with large groups that it's a member perk, it's an employee perk because they know the insurance side of this is just they they can't afford it anymore. Um, so they they know that people want these and they want to be on them. So we kind of have our our B2P, B2B side of the business where our chief growth officer is really out there kind of working different verticals. And then I've really kind of niched in on focusing on the health and wellness, and that could be meds fas. The more for me, really, that that the best client to come in is somebody that's like teaching. What what do we what do you think? What do we what can we do? We have this, this, and this. Well, okay, let's let's think about it a little bit, let's target how we're marketing this. Let's let's open the doors to the people and let them think, hey, this is the place that I might want to go in there and try something new. It doesn't look as intimidating. And the beauty of what you've created is to me as well, being fifty over 50, we're we're not in marketing, we are just kind of left out there in the wind. Yep, good figure it out, find it out. We have the most extra the money to spend, and I want to be healthy as long as I possibly can, but I also want guidance, even though I've been in it. I don't working out by myself is not that fun. I'd love to go into a place that had a focused program that kind of spoke to what I'm looking for in longevity, just being healthy, pick my kids up, someday pick my grandkids up. Um, so in a very long-winded way, I want somebody that's ready to kind of step forward and not necessarily wait for the the leaders in the industry to make the decision. That they're like, hey, these guys are really presenting this in a way that they're not left on their own. I'm not going to let any client that I work with feel that hey, good luck. I want to be in as much as they want to allow me in. I'm in the trenches with you guys. And to help you to really see it, because I want you to know the value and the potential that this amazing thing that they've built in how people are really looking for it and all the different ways they can get involved.

SPEAKER_01:

Okay, so Corb provides to gyms, gyms provide to customers, individual folks. Okay, so you're not selling this stuff to we don't want, we don't want individual people out there to look you up on the internet and try to order GLP ones from you, right? That's not what we're talking about.

SPEAKER_00:

Not not really. In the in the grand scheme of the scope of how our business operates, we do have some B2C that comes in, but that's not the main driver. Um, our social media channels are are pretty much dead because we don't, that's not how we're trying to acquire. We're looking for these different verticals to really go in and live in there and work within those systems.

SPEAKER_01:

Most of the gyms that I work with, and my my business is prime fit content, and I create and provide marketing content to gyms who want to reach people over 50. And I've got gyms across the country, and if you're in Canada and other countries, and most of them um use my material to reach more people who are, you know, a little older. Most of them are not big boxes, they're not the big chains, they are individual owners of one or two or three locations, and they've got a few hundred members, or their goal is to have a few hundred members. That's the kind of size that we're talking about. I wonder if that kind of business is something that would be good for orb, or is that too small? Is that too niche? What should how does that fit in?

SPEAKER_00:

No, I there's just as much the value at that level, I think, is even higher for the owner operator of that facility. Because an extra two, three, four, five thousand dollars a month, yeah, that that makes a huge change to hey, I have this expendable income now. I'm not relying on increasing revenue to try to we need a new piece of equipment. Hey, we need 10 more members. Which one's easier to sell within your system or to try to go and acquire new ones? And you know, we all kind of know that the acquiring is the most expensive part of it. Um, I think also with the smaller groups. Groups, they're able to pivot more. They're able to make changes and add-ons because there's not as many layers to go through. Um, so we've just not that we've targeted just the the biggest ones, they've been the most interested as of right now. And I think this is why I'm on here is you know, to really expand our reach into other other people that have they have a growing business or they have an established business, and they're like, hey, if you have a nutrition program or a strength-based program, well, let's let's just add on. What if I added a class that was for GLP one specific, but I offered the GLP ones and I partnered with a company that I know is taking as much care of them as we do when they're in the space? That that to me is the real it's not even the a bridge, it's a partnership, it's an inclusive agreement that you know that we're taking care of them and we know that you're taking care of them. We're not offering, we give guidance. Hey, eat protein, move your body. And that's all that we're doing. But now you extend that message as an owner operator in your facility. On the owner operator side, we again you kind of nailed on it. We're not looking for you to sell the GLP ones or the or TRT or whatever it is. It's it's provide the offering to your people, explain to them who you've partnered with and why. And then you know, as an operator and owner, that you're able to send your people to somebody where they're getting quality care.

SPEAKER_01:

Yeah. I think it's all really uh fascinating. And I want to stress again, just we've been talking mostly about GOP ones, which is which is fine, but you're talking about more than just Ozempic and Livovi and these kinds of things. You're talking about hormone replacement therapy for men and women. Um, and you're talking um peptides, which we I don't think we even touched on, which is a huge uh opportunity, and even just more traditional supplements, you know, vitamins and minerals, things like this. There's such desire among people our age, you're 52, I'm 62. I'm talking about people 40s and up who want to this longevity that you used that word a minute ago. And that's the driver. We want the best, we want to be the best we can for as long as possible. But that doesn't mean we're just gonna throw money after everybody who says they've got the the magic pill, right? Um so I think it's really crucial that somebody step in and help me, a consumer, figure out what's what's good. And if I have been going to a gym for 20 years, what actually I have been for 20 years here in Atlanta, if if that owner takes the time to to find a product like yours or a product line or a good supplement or a good protein powder, even it's gonna help me, you know, uh figure it out. I don't have time to do all the research on this stuff, but I do trust the man who owns the gym I've been going to for all these years. So I guess that's that's gonna be a really important um factor in all of this. Nobody wants to get taken for a ride, nobody wants to buy snake oil, right? Well, that's not what we're talking about. This stuff really works, and it's again, it's not just a few ones, it's a lot of opportunity.

SPEAKER_00:

Yes, in it in all the different verticals. If you're on TRT, yeah, you know, testosterone replacement for men, if you're on HR hormone replacement for women, there's this is where again the cycle of where we plug in is to enhance what you already have. If you have supplements that are sitting there and you have, let's say GLP1 patient, they're going to be because we're telling them, hey, you're going to need to increase your supplementation somehow to get enough protein. So they're looking for protein, creatine, magnesium, all the basics that most gyms are selling. Now we're not trying to get them to buy it through us. Go back into your ecosystem and say, hey, here's what you have. This is what I need. And again, the reinforcement of that. Oh, why do you need that? Oh, because I'm training with you three times a week. So I need to increase my protein, but I'm also on this medication where I'm doing this and I'm losing some weight and it's hard to get enough protein in. Yeah. On the on the TRT side of things, supplementation still is a big player in all of it. It's it's again, it's just bringing it together. If I'm doing this, it doesn't mean get rid of the rest. I need to add these things on to enhance it. Let's make it even better. None of us have the time to eat well all the time, you know, especially we we my wife and I have three kids. We have a business, I have a full-time uh job with Corb. It's just like we do our best, but there's always the windows of I I want, okay, I want that, I need a little bit of that because I'm not gonna get it. But in these ecosystems, you and I lived this for a long time. 90% of the people out there have zero clue of what to do. That's right.

SPEAKER_01:

And and so this I want to go back to what we started on this conversation with this idea that it's cheating and that you shouldn't be doing these BLP runs because you're cheating. I just don't care if it's cheating, you know. Um, I've now it's easy for me to say I've never been obese and and I've never um had a serious health issue, etc. But I am 62, I've been around a time or two, you know, and um things happen and life happens. And if the only thing keeping someone from living a healthier, more active life is chronic overweight, and this shot or pill or whatever you want to call it can help them with that, I'm okay with it. In fact, I think it's great. You're gonna lower your you're gonna get your blood members back to where they should be. You know, you're gonna have a better shot against type two, your blood pressure's gonna be better. And then if you want to go work out, go ahead. You're gonna be more confident in in yourself to go join a gym for the first time in 40 years, maybe. Yeah, and even if you don't, so what? You know, I don't know why we're so obsessed with this idea of it's cheating. What do you what do you think? Where does that come from, you think?

SPEAKER_00:

This is one of those soapbox moments in a fence. You got it. I the to me, the the health and fitness industry, most of us came into it because we just wanted to extend what we loved. Moving our bodies, we're athletes, you know, going and sitting behind a desk was the last thing that you could even fathom doing for the rest of your life. And but there's also the genetic buildup of it. A lot of as you're moving through life and you're like, man, I yeah, eat eating change the way you move, but a lot of us, even those days, are doing whatever we're not paying attention because there's a genetic factor that just kind of gives us the predisposition to our bodies don't don't do the things others do. Um, but it's also there's a lack of communication. Um, going through I went through an amazing program to become a teacher, an educator. And even then going through to become a physical education teacher, which I highly valued coming from Illinois, but at the same time, I was like, we're teaching kids to play games. When I'm 35, if I can get two people together, I'd be excited, much less 15. So we're not teaching them, we're not educating them. And I think people get very siloed when you you grow up and you're around athletes, you stay over here, you stay in that lane. You're only focused, you're only around people that are kind of in it and living those things. So it's very, I don't kind of easy to get a little bit disenfranchised because you're not over in the trenches of this other lifestyle, right? Whatever that may be. Um, and and you nailed it, you know, why would we ever want to chastise somebody for doing something that's going to change their life just because it doesn't align with what we believe is the only way to make the change? Right. It it's really unfair.

SPEAKER_01:

It is unfair, and it's shooting themselves, it's gym owners or fitness professionals shooting themselves in the foot because they are turning off people by saying, You're cheating. How about instead of you're cheating, you say that's great. If that works for you, and you're and your doctor agree that that's the right path, awesome. There's some stuff you could be doing in here with our in our gym that will help you with all of that and will drive your results even further. And we'd like to talk to you about that. Yeah, that's gonna that's gonna get you that's gonna get somebody, but your cheating is not going to get anybody.

SPEAKER_00:

No, no, they're not coming in because they that's no enticement to to anybody. I mean, even yeah, even myself where I am active, saying that I'm I'm cheating or this group is cheating if they do that. I'm like, man, that just let's just stay in our lane and offer opportunities. What the the industry wants to wants to grow? It's all we they we all ever talk about. More members, more members, more members, more members. How about more experiences? How about more life change? How about people that come in and we have noticeable differences that in their life that now maybe one person joined, but now their whole family's joined, and or they've brought this one person that had an amazing change in their life, brought me 10 new clients. It it's not outside of the box to think that way because most and I train people, you know what a lot of it is the communication, like the the vibe you get off the person. You're kind of hanging out, you're doing the exercise. But with with this group, it's just about kind of being there and being open to hey and new experiences. Hey, what man, tell me about what's what's it look like? Really digging in, let them feel accepted and let them feel that same opportunity of like, man, I this feels why do I feel so sore? Is this normal? Is this gonna last forever? They don't know, they have no clue. You know, when I was a P teacher, what they say if you've not been active by the time you're five years old regularly, the chances of you living an active lifestyle are 75% less. So you kind of put that out into the ecosystem of the United States where physical education or just movement alone is negated. This isn't going to go away. It's never going to go away. They don't know. Most people have no idea how to take care of themselves. It's a wide open world. We just have to kind of change the message of how we're trying to draw them in. And I think we said that before we got on here, you know, the the hard body advertising. I'm not looking for that. Right.

SPEAKER_01:

Right.

SPEAKER_00:

You're not looking for that. The the marketing to that group of people, that's not what they're looking for.

SPEAKER_01:

Right. Well, Dave, listen, this has been this has been really interesting. I feel like you and I can talk about this all day, but I don't think that many people want to hear us talk about it all day. So we're gonna wrap up now, but I do want you to tell people how to learn more about Corb and what you all offer and how they can get in touch.

SPEAKER_00:

Yeah, so you you know, more than welcome to go to our website. It's just you know, www.corb cable rb health.com. Um, the way that we there is a Rev share opportunity. You know, we're not just trying to have you plug our stuff in. There's an opportunity for you to help to increase revenue again, which we're all looking for. Um, we're trying to make the business make a little bit more. So these offerings, people are looking for. Women's health is is even it's just under the GLP one. Um, you're more than welcome to reach out and shoot me an email. It's I think I don't know if we'll put it up here or if Jim put it in the show notes, yeah. Definitely shoot me an email. You can call Corb directly and they'll transfer you over to me. You know, it's really it. I'm here to to answer questions and to to really help you understand how it might work in your ecosystem. And again, work within your system, not take over, not exclude, but to be a part of what you've already built.

SPEAKER_01:

So yeah, yeah. Well, it's great, really uh exciting and I think helpful to to consumers out there. So thanks very much, and thanks for joining me today, Dave.

SPEAKER_00:

It's great to do this was great, yes, and I definitely enjoyed the time with you, and yeah, maybe we'll start our own our own series of chatting here because this was an easy conversation today.

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Jay Croft

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