Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Gut Health and Biohacks for Better Holistic Health, with Wade Lightheart of BiOptimizers
Wade Lightheart is the President and Director of Education at BiOptimizers.com. Education at BiOptimizers.com is dedicated to discovering, presenting, and sharing strategies backed by cutting edge research that leads to Healthy High Performance. They believe their products empower humanity to achieve an optimal state of well-being in the body, mind, and soul, holistically defined as BiOptimization.
Wade is a 3-time All Natural National Bodybuilding Champion, and the author of books including “Staying Alive in a Toxic World” and "The Wealthy Backpacker."
Stay through to the end for a special gift and discount from Wade.
The Episode at a glance:
[1:08] Introduction about the episode
[4:21] About Wade Lightheart
[8:20] Studying exercise physiology and nutrition in college
[9:06] 2004 - started a successful online business
[10:53] Life as a competitive bodybuilder
[15:19] Just like Hipprocates said - all disease begins in the gut
[21:08] All about Biohacks
[32:24] Biohacks for health and generalization for ages 50 up
[36:54] Three Things I like this week
Resources and Links:
