Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
How to Get Gym Customers Back after the Covid-19 Pandemic, from Three People Who Are Doing It
Where are we in the fight against the pandemic?
It seems like things are improving, doesn’t it?
This week, I invited three fitness professionals from around the country onto the Optimal Aging podcast to discuss this particular moment in time — from their own perspectives — just for a quick pulse-check.
Two are longtime owners of successful fitness facilities that cater to the over-50 market - Detric Smith of Results Performance Training in Virginia; and Aimee Sinopoli of Cutting Edge Fitness Center in Massachusetts. The third is a business coach for gyms all across America, Justin Hanover of Fitness Revolution.
They’re seeing people coming back — including those in the"older" demographic. And, in our conversation, they share the challenges and successes they’re facing now as they continue to adapt, communicate and thrive.
Key Moments
4:20 -- How their businesses are doing right now
9:30 -- Changing their communications to keep people updated
14:00 -- 'Now is not the time to ease up on the gas... There's a lot of opportunity'
21:20 -- Being aggressive on more than just re-engaging current clients
23:10 -- You have to share your information
30:25 -- Creating other revenue streams within your business
39:15 -- 'The amount of Lysol I've been inhaling is insane'
41:47 -- Three Things I Like This Week: SNL skit, "Hooked" on junk food, National Poetry Month
Links
Detric Smith, Results Performance Training
Aimee Sinopoli, Cutting Edge Fitness Center
Justin Hanover, Fitness Revolution
SNL’s “Boomers Got the Vax” skit
“Hooked” by Michael Moss
National Poetry Month
