Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Tai Chi for Baby Boomers and Military Veterans, with Master Instructor David-Dorian Ross
When David-Dorian Ross was in his early 20s, he had a brief, intense experience that changed his life.
It was during his first session of tai chi, and the way he describes it is how others recall a profound religious experience.
"It was a gift," David-Dorian says now. "I had this knowledge, this certainty, like a memory of the future that I would do tai chi for the rest of my life and that I would someday be a famous teacher."
And, indeed, all that came to pass.
David-Dorian has been teaching Tai Chi since 1979, focusing on making Tai Chi more accessible to all and has been a record-holding competitive martial artist.
He created his own tai chi method, called taijifit, and he teaches and certifies instructors at taijifit.net. He is also the national network manager of Tai Chi and yoga instructors for the Veterans Affairs Community Care Network - providing free Tai Chi and Yoga classes to our nation's military veterans. David-Dorian served in the Navy from 1975-1980.
In this episode, David-Dorian shares powerful perspective about tai chi, his outreach with veterans and Baby Boomers, and lots more I know you'll enjoy.
Key Moments:
5:50 -- His first tai chi session, when "all of a sudden, everything changed"
12:25 -- Tai chi as part of holistic health
18:00 -- 'The job I was sent her to do' -- working with veterans
25:10 -- How to find tai chi instructors for vets
29:10 -- Tai chi as fall prevention
34:50 -- Incorporating tai chi into your fitness business
43:40 -- What's wrong with the fitness industry
49:50 -- Three Things I Like This Week: Laughter Yoga, Everyday Mindfulness, 1-800-FLOWERS
Links
David-Dorian Ross
Taijifit.net
Naamly : Support our advertiser, and keep your clients engaged
Everyday Mindfulness on Twitter
LaughterYoga.org
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