
Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Building Community, Helping People over 50 Stay Fit and Engaged, and What We Can Learn from Drag Queens, with Lawrence Biscontini
Lawrence Biscontini is many things in the fitness world. He is a Mindful Movement Specialist. He is a philanthropist, speaker, and course development specialist for organizations including ACE, AFAA and NASM. He teaches yoga, runs fun FitCamps in Puerto Rico, and has written more than a dozen books.
Plus — like me — he’s a big fan of "Ru Paul’s Drag Race."
He even points out during our interview the many similarities between personal trainers and drag queens, and how he works with both to improve their businesses.
It’s all about doing a few things differently!
Lawrence shares uplifting points of view and insight from his decades of experience. I know you’ll enjoy spending this time with him.
Key Moments
6:30 -- 'Did this happen TO me or FOR me?'
8:45 -- Staying afloat and practicing self-care
10:20 -- Embracing active aging and wellness later in life
15:00 -- The 5 different kinds of aging
16:40 -- 'Chronologically enriched'
19:20 -- Why he is so active on social media
26:30 -- Lessons from "Ru Paul's Drag Race"
31:00 -- Maximize moving, minimize time
34:20 -- Three Things I Like This Week -- Avocado ice cream, workout apps, Will Smith
Links
Lawrence Biscontini / TheBigDeal
Naamly -- Support our advertiser, who helps you keep in touch with your members
Cado Ice Cream
Smart WOD app
List of other smartphone timer apps
Will Smith’s Instagram post