Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Fit-Over-50 Professionals Share Lessons Learned from the Pandemic, and a Look at What’s Coming, with Dan Ritchie, Dr. Emily Splichal, Paul Holbrook and Dianne Bailey
Sometimes you find yourself at a perfect moment to look back on the recent past and also look ahead to what might be just around the corner.
And we’re all at such a point right now, aren’t we — here at the end of pandemic.
So I want to share a recording of a roundtable discussion on the topic that I was asked to join last week, hosted by Dr. Dan Ritchie of the Functional Aging Institute. It’s me and three diverse experts from various angles of the fitness over 50 world:
- Dr. Emily Splichal, a podiatrist, movement specialist and founder of Naboso Technology in Phoenix
- Paul Holbrook of Age Performance Studio in Salt Lake City
- Dianne Bailey of Conditioning Classroom and Open the Door to Tai Chi in Denver
I’ll be speaking at FAI’s Functional Aging Summit next month. Be sure to sign up in advance for tons of great speakers. Here’s the link.
Episode Highlights
5:15 -- The industry is an essential service
8:15 -- Being more present in the moment
13:00 -- A necessary shift in focus
17:30 -- We are all entrepreneurs and need the power to pivot
21:00 -- People are now more interested in taking are of themselves
25:30 -- Getting back to pre-pandemic numbers
29:00 -- This is a unique moment, right now
36:20 -- A resurgence in demand for the in-person experience
39:55 -- Three Things I Like This Week: an outdoor map app; resuming air travel; The Murph Challenge
The Functional Aging Institute
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