Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Exercise vs. Dementia, Alzheimer's: Bringing Brain Health and Physical Fitness Together, with Martin Pazzani and John Spence of Act!vate
Three fitness leaders have combined forces on an innovative approach to fitness for people over 50. Former industry executive Martin Pazzani and former owners of multiple Anytime Fitness locations John Spence and Michael Gelfgot are now on the verge of opening the first Act!vate Brain & Body in Cincinnati this fall. It will be the debut facility in the country that trains brain health and physical health at the same time, using science-backed techniques to fight off cognitive decline. They intend to scale it up in other cities, too.
They couldn’t be arriving at a better time, as more and more people live longer and dementia rates go up accordingly.
But while Alzheimer’s and other dreaded affiliations are most often associated with age, they are not inevitable byproducts of time, says the team behind Act!vate. And Alzheimer’s organizations and medical professionals agree that lifestyle factors -- including exercise -- can play a role in minimizing the chances of getting it.
The Act!vat setup is unique, combining novel resistance training, cardio workouts, and brain games all under one roof, in an instructor-led small group. The target age is 45 and up. It’s designed to promote cognitive health, clear thinking, better memory and sleep, and more aspects of brain health that can become incapacitating later in life.
This is really interesting stuff, and I’m excited to bring you my chat with Martin and John. I have a feeling we’ll all be hearing a lot more about this as time goes on.
Links and Resources
Naamly -- Support our advertiser, who helps you keep in touch with your members
New York Times article on older golfers
Catalina Crunch snack mix
