Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Cannabis, CBD Can Play a Powerful Role in Athletic Performance and Recovery after 50, with Don Moxley of Longevity Labs and Mendi.
Don Moxley was a wrestling champion at Ohio State University in the 1980s, the same time I was in college at Colorado State University.
Now, he works in the biohacking industry -- including the commercial use of cannabis products to improve athletic performance and recovery.
And I can’t help but wonder at how far we’ve all come since the old days in the dorms, when pot was illegal and -- compared to today’s powerful stuff -- pretty mild.
Hemp and CBD products are legal in all 50 states under the 2018 Farm Bill. Some states even allow products that contain THC, which is more powerful than the common CBD found in lotions, tinctures, and other products.
A Forbes article explains, “Hemp and marijuana are both cannabis, but the distinction is a matter of law, not botany. Marijuana (illegal) has more than 0.3 percent THC by dry weight, according to the 2018 Farm Bill; hemp (legal) has 0.3 percent or less. More to the point: Marijuana and THC get you high. Hemp and CBD do not.”
Don’s a consultant with Oregon-based Mendi, which sells CBD products, and he is director of applied science and brand development at Longevity Labs, Inc.
Don explains the benefits of cannabis for active adults -- how it can help with pain management, anxiety, inflammation and more. It’s a still-evolving story, with different rules among the states. But cannabis is definitely a growing part of helping active agers enjoy physical activity now and in the future. Enjoy my conversation with Don.
Links & Resources
Don Moxley on LinkedIn
The Mendi Co.
ProjectCBD.org
Naamly -- Support our advertiser, who helps you keep in touch with your members
