Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
After World Series Win, Washington Nationals Coach Tripp Keister Keeps Fitness A Priority At 51.
Tripp Keister is a former professional baseball player who’s now a coach and manager for the Washington Nationals, the 2019 Series champions.
We spoke just a few days after my hometown Atlanta Braves won this year’s Series. Tripp was happy for his friends at the Braves, of course, and a delight to talk with – even if you’re not a baseball geek.
I invited him onto the podcast because, at 51, Tripp remains in excellent shape – and he’s dedicated to exercise, eating right, sleeping well… in short, everything fitness and health professionals preach to their clients. Here’s a former elite athlete who’s still at it every day – of course, with different motivations and methods than he had in, say, his 20s. But Tripp’s devotion to healthy living is impressive.
Resources and Links
The Celebration Roast from Field Roast
Naamly -- Support our advertiser, who helps you keep in touch with your members
