Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Don't Stop Now: 22 Tips for Promoting Your Fitness or Health Business in '22.
Hey, did you hear that now is the time to stop marketing your business?
Yep – it’s January, after all. People are always tired of hearing about your business after the holidays. And then there’s the whole pandemic Omicron thing.
Best to just stay quiet for a while.
Right?
WRONG!
You should always be marketing your fitness, health and wellbeing business to people over 50. There is no bad time. There is no reason to stop or slow down. Marketing is a must-have, all the time, not a “nice to have” when things are a breeze.
So, with this in mind, I want to share 22 tips for communicating and promoting yourself in ’22 – my way of urging you to keep it up and to do it smartly, so you help more people, grow your business, and promote yourself as a leader in over-50 fitness and health. First, we’ll touch on the pandemic, then take a high-level look at your content marketing efforts, and also explore points you need to cover with your internal and community communications.
Resources and Links
Naamly -- Support our advertiser, who helps you keep in touch with your members
https://www.lifepriority.com
