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Business of Endurance
Previously called Tribeathlon, The Business of Endurance is a podcast aimed at connecting endurance sport with personal and business advancement.
Hosted by Charlie Reading and Claire Fudge, the show provides a comprehensive approach to success, drawing inspiration from athletes, coaches, and motivational figures in the endurance sport domain.
With a diverse range of subjects being covered – from fitness strategies to business advice and life lessons – the discussions are designed to inspire not only athletes or entrepreneurs, but anyone pursuing growth in their personal or professional life. 40-minutes every Wednesday is all that's required to gain insights into how the tenets of endurance sport can shepherd success in business and personal development.
Episodes
153 episodes
From Paris Grit To An LA Vision: What Happens When Sport Becomes A Community Engine With Ruth Daniels
Today’s guest is Ruth Daniels, CEO of British Triathlon and Triathlon England - a leader who has stepped into the sport’s top job with a background that’s anything but typical. From a successful legal career to steering the global f...
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Season 10
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Episode 6
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1:13:19
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Breaking “Unbreakable”: Sean Conway on the Grand Slam of Endurance
Today’s guest is one of the most extraordinary endurance adventurers alive: Sean Conway. If you’ve ever questioned what the limits of human endurance might be, Sean has probably already gone there. From swimming the length of Britai...
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Season 10
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Episode 5
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1:17:15
Chasing Extremes, Finding Balance: Joao Andrade on Stress, Strategy, and Starting Over
Today, we welcome Joao Andrade - a man whose extraordinary journey from biotech entrepreneur to heart‑tested ultrarunner offers powerful lessons in health, resilience, and leadership. In just five years Joao progressed from novice r...
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Season 10
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Episode 4
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1:11:57
The Science of Female Performance: Challenging Sports Science Assumptions with Dr Stacy Sims
Today’s guest is one of the world’s leading voices in the science of female performance - and she’s here to change the way you think about training, recovery, and your body. Dr. Stacy Sims coined the phrase “Women are not small men”...
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Season 10
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Episode 3
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1:11:59
Crawling Forward: The Iconic Ironman Journey Of Julie Moss
What does it take to change the course of an entire sport - and inspire millions in the process? Today’s guest, Julie Moss, did exactly that when she crawled across the finish line of the Ironman World Championship in 1982. That mom...
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Season 10
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Episode 2
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1:03:54
Frameworks for Leadership Success: Transforming Your Approach To Business With Chris Brindley
Today’s guest, Chris Brindley MBE, isn’t just one of Britain’s most decorated business leaders, he’s a master of sustainable success, resilience, and high-performance thinking. Named “Britain’s Best Boss,” former Managing Director at Me...
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Season 10
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Episode 1
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1:11:40
When Champions Speak: The Season 9 Journey
Welcome to the final episode of Season 9 of The Business of Endurance.This season has taken us on an incredible journey - from Chris Williams of Supertri sharing his Atlantic rowing adventure and boardroom battles, to Paul Kaye,...
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Season 9
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Episode 11
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27:09
What Happens When You Bet on Yourself? The Mindset of a Champion with Chris McCormack
Welcome to the final episode of season 9 of The Business of Endurance, and what an episode it is. Today, we have the incredible Chris McCormack - Ironman World Champion, founder of Super League Triathlon, and one of the most success...
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Season 9
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Episode 10
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1:29:24
From Ocean to Ironman: Finding Purpose Beyond Victory with Matt Trautman
In this episode of The Business of Endurance, we’re joined by the incredible Matt Trautman - an athlete whose journey embodies the essence of resilience, reinvention, and mental toughness. From competing as a white-water kayaker to ...
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Season 9
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Episode 9
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56:34
What Happens when Purpose Meets Ambition: Lessons in Leadership with British Cycling CEO Jon Dutton
What does it take to lead one of Britain’s most iconic sports into a new era? In this episode, we sit down with Jon Dutton OBE, CEO of British Cycling, to unpack how purpose-driven leadership, bold decision-making, and emotional int...
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Season 9
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Episode 8
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1:08:59
Beyond the Finish Line: How Olympic Champion Alistair Brownlee Redefined Winning
What if the key to Olympic gold - and a life well-lived - came down to only a stride? In this episode, we sit down with Alistair Brownlee: two-time Olympic champion, endurance icon, and someone who’s been redefining what it means to...
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Season 9
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Episode 7
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1:08:31
Charlie Meets His Digital Twin: An AI Exploration of Endurance
Today’s episode is a little different - because today’s guest is... me. Well, not exactly me, but my digital doppelgänger: AI Charlie. That’s right, I’ve created an AI version of myself, trained on everything I’ve ever said on this ...
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Season 9
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Episode 6
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53:08
Cycling Beyond Limits: How Energy Management Fuels World-Class Performance with Richard Oakes
What does it take to be the fastest in the world - not once, but time and time again? And what can business leaders learn from world-record-breaking athletes? Today, we sit down with Richard Oakes, a four-time world champion, nation...
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Season 9
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Episode 5
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1:07:24
From Spectator to World Champion: Kathleen McCartney's Ironman Journey
What does it take to endure? To win? And to keep coming back? In this episode, we sit down with one of the most iconic figures in endurance sport - Ironman champion Kathleen McCartney. You may know her as the winner of the legendary...
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Season 9
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Episode 4
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1:10:11
Breaking Free: From Lawyer to Endurance Entrepreneur with Simon Dent
What does it take to break free from the corporate grind, build multiple businesses with zero industry experience, and push your body to the absolute limit in some of the toughest endurance races on the planet? Today’s guest, Simon ...
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Season 9
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Episode 3
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1:14:43
Finding Your Why: Lessons from Legendary Ironman Announcer Paul Kaye
What if one voice could change the way you see endurance sport - and even yourself? Today, we’re joined by an iconic voice of Ironman, Paul Kaye - the man who’s called thousands of athletes across the finish line and witnessed some of the most ...
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Season 9
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Episode 2
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1:19:32
From Atlantic Rescue to Transforming Endurance Sport: Chris Williams' Journey
What does it take to reinvent an entire sport? Well, today we sit down with Chris Williams, the commercial leader behind Supertri, the revolutionary triathlon league, shaking up endurance sport From securing game-changing partnerships to creati...
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Season 9
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Episode 1
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1:02:54
The Evolution of Endurance Sports with Ironman Legend Kurt Madden
Imagine standing on the start line of your very first Ironman and the 3rd in history in Oahu in 1980—no high-tech gear, no fancy nutrition plans, just raw endurance and a relentless drive to push human limits. Now, fast forward 44 years, and th...
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Season 8
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Episode 10
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1:04:54
Building Community and Business in Endurance Sports with Ed Chang
Today’s guest is a master of endurance—not just in sport, but in business and life. Ed Chang was a successful lawyer, an Ironman triathlete, and the co-founder of
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Season 8
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Episode 9
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59:55
How Richard Wright is Surviving Cancer with Endurance and Purpose
What does it take to not only survive but thrive against impossible odds? Imagine being diagnosed with terminal brain cancer—not once, but four times. Now, imagine taking on the world’s toughest endurance races in the middle of that battle. Tha...
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Season 8
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Episode 8
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1:34:03
From Ice Hockey Dreams to Endurance Success: Colin's Journey of Transformation
Welcome to this episode of The Business of Endurance, where we dive deep into the extraordinary journey of Colin Cook—a man who has transformed his life from the grips of addiction to becoming an elite triathlete, a Sub 9 Ironman finisher, and ...
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Season 8
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Episode 7
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56:37
Jo's Journey: From Farm to Professional Triathlete and Coach
Welcome to The Business of Endurance, where we explore the mindset, strategies, and stories of the world’s most extraordinary athletes and coaches. Today, we have a truly remarkable guest: Jo Spindler, one of the most respected figures in triat...
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Season 8
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Episode 6
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57:40
Surviving Against the Odds: Joey Evans' Journey from Paralysis to Dakar
In this episode of The Business of Endurance, we dive into one of the most inspiring stories you'll ever hear. Our guest, Joey Evans, turned the darkest moment of his life—an accident that left him paralyzed—into an awe-inspiring journey of res...
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Season 8
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Episode 5
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1:06:09
We Should Tri: Different Paths to Success with Non Stanford & Aaron Royle
Today’s episode is truly special as we dive into the world of elite triathlon with none other than Non Stanford and Aaron Royle. As a married couple and being current and former professional triathletes turned coaches, they’ve experienced the h...
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Season 8
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Episode 4
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57:32
Lessons from Cultures in Running: An Exploration with Michael Crawley
Today on The Business of Endurance, we’re joined by the incredible Michael Crawley – a world-class runner, anthropologist, and author of Out of Thin Air and To the Limit. Michael has spent years running alongside Ethiopia’s elite athletes and e...
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Season 8
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Episode 3
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49:20