Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit
Welcome to Before Your Summit!
Do you want your virtual summit to actually convert? We're talking new leads, sales, and momentum...
And it all starts Before Your Summit even begins.
Each week, Facebook Ads Strategist and teacherpreneur, Jenzaia DiMartile brings you short, tactical episodes that help you market your summit with smart ads and intentional strategy designed to grow your summit.
Each week, we'll explore topics on how to:
- Build and scale paid ads that don’t waste your budget
- Plan a high-converting funnel that makes you money before your summit even begins
- Use affiliate marketing effectively, including speakers and sponsors
- Grow your list, increase All-Access Pass sales, and build long-term visibility
So whether you're prepping for your very first summit or optimizing your fifth, Before Your Summit is designed to support you where you're at!
🎙️ New episodes drop every Saturday for my fave Saturday Strategy Sessions.
Let’s stop winging it and start marketing with purpose... Before Your Summit goes live.
Episodes
221 episodes
BYS 14 | Your Post-Summit Success Plan to Maximize Your Virtual Summit
Your post-summit funnel game plan creates opportunities to take advantage of the momentum and excitement attendees experience during your virtual summit. That's why it's essential to plan what will happen after your summit to capitalize o...
•
14:37
BYS 13 | Why I Fell in Love with Online Summits and You Might Too
In this episode, I share my journey of falling in love with virtual summits and explores the various ways people can engage with them, from hosting to attending. After working behind the scenes on approximately 20 summits, presentin...
•
9:40
BYS 12 | Using Retargeting Ads To Boost Your Summit's All-Access Pass Sales
Discover the power of retargeting ads to boost your virtual summit's all-access pass sales and maximize revenue from your event.While one of the main benefits of a virtual summit is growing your email list with free registrations, there...
•
15:26
BYS 11 | When An Ad Fail: How Small Changes Made a Massive Difference
Ever watched your Facebook ad budget disappear with nothing to show for it? You're not alone. In this eye-opening episode, I walk you through a recent rescue mission where we transformed a completely failing lead generat...
•
14:04
BYS 10 | Three Critical Pre-Summit Funnels Every Host Needs
Strategic funnel planning is crucial for summit success and it starts long before your event goes live or speakers start presenting!In this episode, I share the three essential funnels every summit host needs to implement for maximum imp...
•
Episode 10
•
23:08
BYS 9 | Must-Haves Before Running Summit Ads
Ready to amplify your summit with paid advertising? In this episode, we discover the five non-negotiable elements you need before spending a single dollar on ads for your upcoming summit. Skipping these foundations can drain your bu...
•
Episode 9
•
20:48
BYS 8 | Facebook Ad Metrics Essential for Summits Promo Success
For summit hosts, the advertising landscape can feel overwhelming with countless numbers to analyze. As a Facebook ad strategist specializing in summits, I've identified the five metrics that actually drive results: return on ad spend, cost per...
•
Episode 8
•
21:39
BYS 7 | Behind the Scenes: Summit Success Secrets
Behind every successful online summit lies a strategic approach that most hosts discover only through painful trial and error. After supporting over two dozen successful summits across multiple niches, I've identified some patterns that separat...
•
Episode 7
•
20:01
BYS 6 | Unlocking Speaker Promotion for Summit Success
Getting speakers to promote your summit can be challenging, but understanding why they hesitate and implementing strategic solutions will transform your promotional results and summit success.In this episode, we'll discuss some of the m...
•
Episode 6
•
37:51
BYS 5 | Ad Budgeting For Virtual Summits
In this episode, we discuss strategic ad budgeting for virtual summit success, with different approaches depending on your experience level and how much you have to budget. Through the episode, I break down a four-level a...
•
Episode 5
•
19:39
BYS 4 | Three Powerful Ad Strategies That Drive Summit Success
Facebook ad strategies can dramatically grow your summit attendance without wasting money when you focus on the right approaches at the right times. While summit registration ads should receive the bulk of your budget, there are thr...
•
Episode 4
•
15:53
BYS 3 | Marketing Your Summit: An 8-Week Timeline
The success of your virtual summit hinges on a strategic marketing approach that builds momentum at exactly the right times. As a Facebook ad strategist who's guided countless summit hosts to sold-out events, I'm pulling back the curtain on the...
•
Episode 3
•
34:54
BYS 2 | What exactly is a summit?
So, what exactly is a summit? This episode answers some of the most frequently asked questions summit hosts ask as they're planning their first summit...1. Why should I host a virtual summit?2. Should the tickets be free or ...
•
Episode 2
•
26:18
BYS 1 | WELCOME TO BEFORE YOUR SUMMIT!
"Before Your Summit" is your tactical guide to developing a comprehensive marketing strategy that balances organic reach, paid advertising, and affiliate promotion for maximum impact. Every Saturday, I'll deliver actionable strategies specifica...
•
Episode 1
•
11:28
201 | Matching Your Lead Magnet to Your Audience [A Case Study]
Traditional lead magnets aren't always the right choice for every business, especially when targeting time-strapped, cash-rich B2E clients who need efficient solutions rather than DIY resources. Through this client case study, I exp...
•
Episode 201
•
22:58
200 | The Balancing Act: Back to Teaching & Running My Business
In this very real and vulnerable episode, I share how I've transitioned from running my business full-time to balancing it with my return to classroom teaching, and why I believe your business should work for you, not the other way around.<...
•
27:45
199 | Summit Success Series: 10 Essential Facebook Ads for Your Summit
Are you looking to fill your virtual summit with eager participants? In this third episode of the Summit Success Series, we'll explore 10 essential ad types (plus a few bonus strategies) that drive registrations, VIP upgrades and more.
•
Episode 199
•
27:37
198 | Summit Success Series: Backwards Planning The Marketing Plan For Your Summit
Are you planning on hosting a summit this summer? Come join me as I walk through a comprehensive timeline to follow when planning an online summit. By working backward from your kickoff date, you can ensure maximum success with your marke...
•
Episode 198
•
29:34
197 | Summit Success Series: Strategic Marketing for Online Summits
Are you hosting a summit this summer? Then you'll definitely need a strategic marketing plan. With careful preparation and planning, you can ensure your summit supports your goals of audience growth and revenue generation. ...
•
19:06
196 | The Most Important Part Of An Ad Campaign: Five Essential Questions for Success
This episode emphasizes the foundational work that goes into creating impactful ad campaigns. We dive deep into the importance of understanding audiences and what makes ad campaigns truly successful.In this episode, we'll chat ab...
•
Episode 196
•
18:56
195 | Is $20/day enough for my FB ads? [💡 FAQ]
In this episode, we discuss if a $20 daily budget for Facebook ads is sufficient. I break down costs associated with different ad types and how your goals and audiences impact these expenses. Budgeting for your ads is a crucia...
•
15:13
194 | Navigating My Personal Love-Hate Relationship with Ads
This episode explores the complex relationship I personally have between advertisements for businesses and as a consumer.While many businesses rely on ads for visibility and sales, most consumers have a much more negative view of ads.&nb...
•
21:16
193 | My Secrets to Financial Stability in Business | Business Budget With Me
Effective budgeting is critical for entrepreneurial success! That why, this week, I share my personal insights on how I manage my business finances using strategies like Profit First and YNAB. By prioritizing savings, taxes, and owner dra...
•
Episode 193
•
23:05
192 | Mastering Weekly Routines: 5 Questions To Ask To Gauge Your Ad Success
Ever thought about parallels between teaching methods and effective Facebook ad strategies? Join me for this week's Saturday Strategy Session where we talk about setting clear goals, measuring success through key metrics, and continuously optim...
•
Episode 192
•
11:14
191 | Mastering Marketing in 2025: Quality, Consistency, and Authenticity
This episode focuses on essential marketing strategies for 2025 and shares what I'm going to be keeping and leaving behind this year! The discussion offers actionable insights for creating a sustainable marketing plan that aligns with personal ...
•
Episode 191
•
20:04