Market, Scale, Grow: Facebook Ad Marketing Strategy for Teacherpreneurs
Welcome to Market, Scale, Grow! This a podcast for ambitious teacherpreneurs looking to have a bigger impact on the work, find freedom and flexibility, and ultimately make more money! Each Saturday, join me for our Saturday Strategy Sessions! These short and actionable episodes are full of tips and strategies you can implement in your business right away. Hey, I’m Jenzaia... a tea-drinking, outdoor-loving momma on a mission to take the overwhelm out of marketing strategy and Facebook ads. Oh yeah… I’m also a teacher business owner JUST LIKE YOU! After 6 years in the classroom, I had my son and while I was fortunate to have 9 months at home with him, I just knew the SAHM life wasn’t for me. To regain my sanity, I dove into my TPT store and created a mini-course for math teachers. Working on my business helped me regain a sense of self, so I could be the best mom, wife (and human) possible. Then I found Facebook ads! I absolutely love the strategy behind marketing small businesses and totally nerd out on all things numbers & data! Since 2020, I’ve been helping teacher business owners grow their email lists and businesses using holistic marketing strategies as well as Facebook ads. I hope you'll join me on this journey!
Episodes
206 episodes
200 | The Balancing Act: Back to Teaching & Running My Business
In this very real and vulnerable episode, I share how I've transitioned from running my business full-time to balancing it with my return to classroom teaching, and why I believe your business should work for you, not the other way around.<...
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27:45
199 | Summit Success Series: 10 Essential Facebook Ads for Your Summit
Are you looking to fill your virtual summit with eager participants? In this third episode of the Summit Success Series, we'll explore 10 essential ad types (plus a few bonus strategies) that drive registrations, VIP upgrades and more.
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Episode 199
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27:37
198 | Summit Success Series: Backwards Planning The Marketing Plan For Your Summit
Are you planning on hosting a summit this summer? Come join me as I walk through a comprehensive timeline to follow when planning an online summit. By working backward from your kickoff date, you can ensure maximum success with your marke...
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Episode 198
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29:34
197 | Summit Success Series: Strategic Marketing for Online Summits
Are you hosting a summit this summer? Then you'll definitely need a strategic marketing plan. With careful preparation and planning, you can ensure your summit supports your goals of audience growth and revenue generation. ...
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19:06
196 | The Most Important Part Of An Ad Campaign: Five Essential Questions for Success
This episode emphasizes the foundational work that goes into creating impactful ad campaigns. We dive deep into the importance of understanding audiences and what makes ad campaigns truly successful.In this episode, we'll chat ab...
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Episode 196
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18:56
195 | Is $20/day enough for my FB ads? [💡 FAQ]
In this episode, we discuss if a $20 daily budget for Facebook ads is sufficient. I break down costs associated with different ad types and how your goals and audiences impact these expenses. Budgeting for your ads is a crucia...
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15:13
194 | Navigating My Personal Love-Hate Relationship with Ads
This episode explores the complex relationship I personally have between advertisements for businesses and as a consumer.While many businesses rely on ads for visibility and sales, most consumers have a much more negative view of ads.&nb...
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21:16
193 | My Secrets to Financial Stability in Business | Business Budget With Me
Effective budgeting is critical for entrepreneurial success! That why, this week, I share my personal insights on how I manage my business finances using strategies like Profit First and YNAB. By prioritizing savings, taxes, and owner dra...
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Episode 193
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23:05
192 | Mastering Weekly Routines: 5 Questions To Ask To Gauge Your Ad Success
Ever thought about parallels between teaching methods and effective Facebook ad strategies? Join me for this week's Saturday Strategy Session where we talk about setting clear goals, measuring success through key metrics, and continuously optim...
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Episode 192
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11:14
191 | Mastering Marketing in 2025: Quality, Consistency, and Authenticity
This episode focuses on essential marketing strategies for 2025 and shares what I'm going to be keeping and leaving behind this year! The discussion offers actionable insights for creating a sustainable marketing plan that aligns with personal ...
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Episode 191
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20:04
190 | A Checklist to Prepare for 2025
As the year draws to a close, it’s really easy to forget some of these small tasks. So I complied a checklist of all the things I'm doing to prepare for next year and make my life as easy as possible in such a chaotic time.In this...
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Episode 190
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10:48
189 | Aligning Life and Business Goals - 5 Reflection Question To End The Year
Can taking a step back from your business actually be the key to future success? I've done just that and now I'm ready to share how pressing pause on both business and social media activities has reignited my passion and brought new clarity to ...
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Episode 189
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13:07
188 | Mastering Facebook Ad Audiences - My 4 Fave Audiences To Use
There are four crucial audience types—warm audiences, lookalikes, interest-based, and the newly introduced broad audiences—that every advertiser should be testing. Join us for this episode as we dissect each of these different audi...
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Episode 188
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19:32
187 | A 3-Day Testing Protocol for Success
Unlock the secrets to running successful ad campaigns with this three-day testing protocol that promises to save you time, energy, and money. In this episode, we'll chat about the steps to take in order to to optimize your ads within 72 hours!<...
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Episode 187
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18:06
186 | Using Urgency In Life & Business
Ever feel like you're racing against the clock, only to find yourself scrambling at the last minute? Hi it's me! 🙋♀️Come along with me as I learn how cultivating a sense of urgency in my life and business. Today, I'm shari...
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Episode 186
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12:54
185 | Are You Experiencing Campaign Fatigue?
Unlock the secrets to identifying and overcoming campaign fatigue to ensure your advertising efforts hit the mark every time! Have you ever wondered why your ad performance dwindles despite a perfect start? Tune in as I help you navigate ...
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Episode 185
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22:26
184 | Debunking Tripwires: Essential Email List Strategies for Business Growth
Can a tripwire truly revolutionize your marketing strategy, or is it just an unnecessary complication for beginners? Join me as I navigate the intricacies of running ads to lead magnets and the debated necessity of incorporating a tripwir...
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Episode 184
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23:45
183 | Diversifying Your Marketing Plan
Unlock the secrets to amplifying your brand's voice and reaching an expansive audience with our latest episode. We'll guide you through the essential strategies of diversifying your marketing approach, mastering platforms like podcasts, blogs, ...
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Episode 183
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25:09
182 | Mastering Tracking With The Facebook Pixel
Let's transform your understanding of Facebook's tracking tools including pixels and Meta’s Conversion API! These tools often feel very complicated and even unnecessary. But I want you to know they can be very powerful and make a hu...
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Episode 182
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17:02
181 | Being Selective with FB Ads: Smart Strategies For Running Ads
Ever wondered if you're wasting your time and money on Facebook ads? Learn how to make smart choices in creating your marketing plan. Do you even need to be running ads?In this episode of Market Scale Grow, we'll cover...<...
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Episode 181
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25:56
180 | Five Landing Page Optimization Tips
Could your landing page be sabotaging your conversion rates? This episode of Market Scale Grow uncovers the five most common mistakes that can impact your efforts and leave your conversion rate suffering! From hidden buttons to too many c...
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Episode 180
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18:28
179 | Turning Struggling Facebook Ads into Success: A Case Study
Walk through the steps I took with a client to turn a floundering Facebook ad campaign into a success! In this episode of Market Scale Grow, we'll cover...✨ a simple yet critical mistake we made✨ the power of a testing pr...
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Episode 179
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15:28
178 | Macro and Micro Consistency Within Your Marketing Strategy
Consistency is the backbone of a successful marketing strategy. Learn how to master both macro and micro consistency to elevate your brand’s presence and engagement. In this episode, I share...✨ essential insights on main...
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Episode 178
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15:33
177 | Unlocking the Power of Tripwires to Transform Your Marketing Strategy
Can a simple, low-cost offer transform your marketing strategy? Discover the potential of tripwires in this Saturday strategy session, where I break down this powerful tool that can help offset ad expenses and grow your email list.
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Episode 177
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13:18
176 | Build A Marketing Plan - Simple, Actionable Tips
Discover my favourite brainstorming exercise that sets the stage for an effective marketing strategy. In this episode, I will help equip you with an innovative set of tools to elevate your marketing efforts and give you simple, actionable steps...
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11:47