S4 Ep 228: I Set Bigger Goals… and It Scared Me (249 + $10K Months)

I just set new goals… and I’m not gonna lie—this next level feels BIG. And..

That's how I know it's GOOD stuff! Like, next level scary shit!

In this episode, I’m taking you inside my real-time goal setting after our MEfirst event—what I’m going after, what’s been holding me back, and how I’m stepping into the next version of me.

We’re talking:
 🔥 Losing the next 24 pounds (and what’s actually moving the needle now)
 🔥 Building back to $10K months in my business
 🔥 The mindset shifts around clarity, fear, and identity
 🔥 Why habits > food when it comes to weight loss
 🔥 How alter egos (hi, Brookster 👑) help you SHOW UP
 🔥 Balancing creativity with actual execution
 🔥 Visualization + becoming your future self
 🔥 Creating a life rooted in freedom, joy, and self-trust

This is not a “when I get there” story.
 This is me IN IT—with you.

If you’ve been feeling the pull to want more… but also low-key scared to say it out loud?
 Yeah. This one’s for you.

Let’s go become her. 💥

⏱️ Episode Timestamps

00:00 Setting New Goals and Intentions
 02:54 Transformational Journey: Weight Loss and Business Growth
 05:57 Mindset and Manifestation: The Power of Clarity
 08:40 Creating a Supportive Community and Alter Ego
 11:30 Financial Freedom: Setting Income Goals
 14:32 Balancing Creativity and Action
 17:14 Visualization and Goal Achievement
 20:14 Embracing Change and Personal Growth
 22:47 Final Thoughts and Call to Action

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Transcript

I have new goals this week, you guys.

I just finished talking all day at our MEfirst event, and I did a little goal setting myself. So today we’re going to get into that—what I think’s been stopping me, and how I’m getting to this next 24 pounds down while moving my income to $10K months to replace my corporate income.

Because we are on this path of financial freedom… body freedom… weight, wealth, relationships—finding freedom and joy in all I’m here to do.

So let’s get into it.

Welcome back to the Midlife Badassery Podcast. We are in Season 4, and this season of my life has been… most interesting indeed.

I had a little jaunt back to corporate America, as some of you know, and made the decision in October to come back to doing my business full-time and really doing what lights me up—which is this.

Getting together with other women, dreaming, daring to step into what’s uncomfortable. Because it is uncomfortable to set goals and step into new versions of ourselves.

And just like I did with my weight loss journey back in 2018, I’m being fully transparent about everything.

So I came out of my goal-setting session today and realized I needed to make my goals a little broader this time.

Let’s start with weight loss.

Then I’ll get into business, YouTube, and everything I’m building right now.

Because I am showing up as Brookster—my alter ego.

If you’re listening on audio, I’m sitting in my virtual sky lair, and Brookster is the version of me that gets shit done. She moves the needle.

Because I can hang out in fun and creativity all day—and I love that—but there’s a different version of me that holds capacity for wealth, health, impact… and actually executes.

And as I grow, as I help more women, that capacity has to grow too.

The rooms change. The energy changes. Everything changes.

And I’m building that right now.

At the same time… I’m also losing 100 pounds again.

When I moved back here and went back to corporate, I was trying to get my health in alignment—not just weight. I had a lot of other things going on.

Now I’m approaching it differently.

I’m working with frequency. With vibration.

I’ve been doing hypnosis around allergies. I’ve been tapping. I’ve been working on keeping my body in a more regulated state.

And asking…

How do I do that AND show up as Brookster?

How do I balance high achievement with regulation?

How do I schedule that? How do I live that?

All of this came pouring out today during our visioning and planning.

And here’s the thing…

We think we know what we want.

But when you actually sit down, write it out, get clear?

Everything changes.

This is manifestation 101.

If you’re not clear… you’re not directing anything.

And if you’re walking around focused on fear, illness, lack—you’re not calling in health, wealth, freedom.

So the work becomes:
 How do I shift what I’m thinking?
 How do I reprogram what I believe?

And this is the level I’m working on now.

While also helping women who are just starting to dream again.

Because there’s a phase of life where we’ve been serving everyone else—kids, partners, jobs—and then suddenly we look up and go…

“Wait. What do I want?”

And that’s this work.

It might look like “I want to lose 24 pounds.”

But really it’s:
 Who am I when I’ve lost 100 pounds?
 How does she live?
 How does she show up?

So here’s the goal.

I’m losing 24 pounds this quarter.

My quarters are May, June, July.

At the beginning of the year, I was 292.
 Last Friday, I was 273.

And I thought… how fun would it be to land at 249?

That’s how the goal was born.

Very scientific. 😂

But here’s what I noticed…

The little things creeping in.

Later night eating. More bread. More “just this once.”

No judgment—but awareness.

And when I don’t sit down and do this work, I don’t see it.

One of the biggest shifts?

A 5 PM food cutoff.

The earlier I stop eating, the better everything feels.

And I had slipped on that.

So now I’m back to structure.

Because here’s the truth:

When I plan, I follow through.

When I don’t plan, I overthink.

Highly successful people don’t spend energy deciding what to eat all day.

It’s decided.

That frees up energy to create.

And that’s what I’m stepping into.

Now… let’s talk about the scarier goal.

Money.

Weight loss doesn’t scare me anymore.

This does.

Because I just left my job.

There’s no backup plan.

And now I’m building toward $10K months again.

And what I saw today?

Resistance.

I wanted to track followers instead.
 Engagement.
 Anything BUT money.

Because I had made money mean something emotional.

But money isn’t the point.

It’s what it gives you.

Freedom.
 Travel.
 Experiences.

So I had to ask:

What does financial freedom actually look like for me?

And for me?

It’s about creating a life that feels expansive.

And that requires income.

So I’m calling it:

From under $1K MRR…
 to $10K months.

And I’m doing it out loud.

Just like I do with my weight.

No hiding.

So what does that take?

Systems.
 Clarity.
 Action.

I’ve got pieces everywhere that help women transform.

Now I need to make it simple.

Accessible.

Fun.

Because fun is my thing.

And that’s where the alter ego work comes in.

The community.

The content.

The energy.

Women aren’t just here for weight loss.

They’re here for identity.

For the “woo.”
 For becoming something more.

So this quarter is about:

Showing up.
 Taking action.
 Balancing creativity with execution.

Because I can dream all day…

But I have to move.

And here’s what I know from before:

The biggest shifts come from the smallest actions.

Like stopping to meditate instead of pushing through.

Choosing myself first.

That changes everything.

So I’m building this in real time.

On YouTube.
 In the community.
 In my life.

Weight loss.
 Business.
 All of it.

And I don’t know exactly how it’s going to unfold.

But I do know this:

It’s going to be magical.
 It’s going to be messy.
 And it’s going to change me.

So let me ask you…

Who do you want to be?

What are you afraid to say out loud?

What’s the goal you keep making smaller so it feels safer?

Because it has to be measurable.

It has to be real.

So you can actually become her.

That’s where I’m at.

That’s what I’m building.

And I’m taking you with me.

I’ll see you next week.

Go light this world up, you badasses.

Slayer out. 🔥