Branded merchandise is often treated as an afterthought—but it can be a powerful reflection of leadership, culture, and values.

In this episode of I’m joined by Amanda Hofman, founder of Go To>Market, to explore how print on demand is reshaping the way brands connect with their people. Amanda shares her journey from corporate burnout to building a values-driven business, and why authenticity matters in branding, leadership, and community building.

We talk about why traditional swag often misses the mark, how personalized and sustainable merchandise can boost connection and morale, and what leaders should consider when defining their brand both internally to their teams and externally to the public. This conversation offers a fresh perspective on using creativity and intention to lead more effectively.

Perfect for leaders, entrepreneurs, and marketers who want to move beyond one-size-fits-all branding and create something that actually reflects who they are.

Let’s keep the conversation going—connect with me on Instagram and LinkedIn, subscribe to my Sunday newsletter, or reach out at sara@leadintoitco.

Excited to be with you!