The Friday Society
Welcome to The Friday Society, the podcast for anyone and everyone in the health & fitness industry. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational experts, email marketing gurus, accountants, and more to get you set up for success. You can always submit questions and topic requests via @alexagrowmybusiness on Instagram, and I hope you enjoy!
Podcasting since 2020 • 114 episodes
The Friday Society
Latest Episodes
115. Mastering Digital Memberships ft. Daniel Kosmala of uScreen
Daniel Kosmala, the Senior Marketing & Customer Growth Manager of uScreen, joins me to talk about how to grow a successful digital membership model. We discuss strategies, challenges, and tools that are essential for sustaining engagement t...
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45:28
114. Marketing Mishaps, Price Raise Tips, and more (solo)
How do you raise prices without apologizing? How do you make sure your new clients feel welcome? How do you avoid a few common marketing mistakes everyday brands (even your favorites) are committing? In this solo episode, I chat abo...
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30:29
113. What to Know About Selling a Business - Katy Richardson of Neighborhood Barre Part 2
Katy Richardson is back and answers all of my burning questions about selling Neighborhood Barre to Extraordinary Brands, how long it took to form the deal, and how she's now in an even bigger role than she anticipated. I LOVE hearing Katy's ap...
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54:00
112. Grow Your Business Through Referral Programs & Guest Passes
In this episode, I dive into the power of guest passes and referral programs for small businesses. Learn why referrals are one of the most effective ways to grow your client base, increase loyalty, and create a sense of community. With referral...
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16:55
111. Achieving Success, Motherhood, & Long-term Commitment ft. Lindsay Arnold, Founder of The Movement Club
Lindsay Arnold, the amazing Founder of The Movement Club, talks about her entrepreneurial journey, incorporating pregnancy into her business model, motherhood, and tips for success. She candidly shares her time with Dancing with the Stars, how ...
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41:02
