The Friday Society
Welcome to The Friday Society, the podcast for anyone and everyone in the health & fitness industry. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational experts, email marketing gurus, accountants, and more to get you set up for success. You can always submit questions and topic requests via @alexagrowmybusiness on Instagram, and I hope you enjoy!
Episodes
111 episodes
112. Grow Your Business Through Referral Programs & Guest Passes
In this episode, I dive into the power of guest passes and referral programs for small businesses. Learn why referrals are one of the most effective ways to grow your client base, increase loyalty, and create a sense of community. With referral...
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16:55
111. Achieving Success, Motherhood, & Long-term Commitment ft. Lindsay Arnold, Founder of The Movement Club
Lindsay Arnold, the amazing Founder of The Movement Club, talks about her entrepreneurial journey, incorporating pregnancy into her business model, motherhood, and tips for success. She candidly shares her time with Dancing with the Stars, how ...
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41:02
110. How To Build A Great Marketing Strategy & Jan. 2025 Updates
What is a good marketing strategy? That comes down to 4 key things. In this episode, I discuss how to outline a great marketing strategy, what my clients are up to lately, and a fun announcement on how I'm planning to make social media more fun...
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35:21
109. Finance, Fitness, Family, & the Inspiring Leadership of Hilary Hoffman, Founder of SotoMethod
Hilary Hoffman, Founder of SotoMethod, joined me on the podcast! From her impressive background in finance to founding the most efficient workout method, SotoMethod, she is a thought-leader in the fitness industry. We discussed how her backgrou...
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42:10
108. Building a Community Focused Pilates Studio in NYC ft Goli Soli of Jetset Pilates
Goli Soli is the incredible owner of Jetset Pilates SoHo. She just opened her new location in SoHo, New York a few weeks ago. It was so fun hearing about the experience of opening her NYC Pilates studio in real time! Goli and I disc...
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48:02
107. Market How You Consume (top tips for a FUN content strategy)
What does it mean to "market how you consume"? This is the #1 reason I don't believe over-saturation exists. My top tips to ensure your content strategy continues to feel FUN and light you up are in this episode, plus answering ...
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30:00
106. Marketing Strategy Made Simple
Marketing Strategy Made Simple - this episode is an overview of how to make sure your business is set up for success. This is a holistic view of organic marketing strategy. I go through everything from... - how to get new eyes on y...
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32:26
105. Do These 3 Things To Set Yourself Up For A Strong 2024 Closeout
I'll be doing these 3 things with my private clients this week to ensure they're set up for a super strong 2024 year-end, and would love for you to do them, too! Resources mentioned: To join the Friday Society Mont...
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26:12
104. Brittany Driscoll, CEO & Co-Founder of Squeeze on Lessons From an Expert: Scaling a Brand with Heart
Brittany Driscoll is the Co-Founder and CEO of Squeeze! We discuss her pivotal role in expanding Drybar before establishing Squeeze. Brittany built Drybar to over $100M in revenue and is now championing the massage therapy industry.
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47:53
103. The Best Tech & Marketing Systems for Small Businesses in 2024
There are SO many tech and marketing platforms for small businesses, and in this episode, I'm breaking down my favorites, and why I love them/use them. The best email marketing platform for small businesses:
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24:21
102. Opening a Profitable Pilates Studio & Embracing The Entrepreneurship Journey Ft. Jenn Seracuse, Founder of Reform Lab
The notorious Jenn Seracuse, Founder of Reform Lab and New York based Pilates instructor, joined me on the podcast! Jenn has been a Friday Society Member since the beginning and it's been incredible to watch her flourish into an exceptional bus...
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Episode 102
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31:09
101. Revolutionizing Couples Counseling & Marketing an Online Therapy Platform ft. Adam Putterman, Co-Founder of Ours
Hey Everyone!Adam Putterman, the Co-Founder of Ours Premarital Couples Therapy joined me on the podcast. Ours has been featured in The New York Times, People, and Brides Magazine. Couples therapy has traditionally been a hush-hush topic...
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Episode 101
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35:02
100. Let's Talk About Money (and price raises and discounts and your full pricing strategy)
I'm going ALL IN on tough love around charging your worth as a small business today. Questions we cover in today's deep dive on small business pricing strategy: How often should I run discounts as a small business?...
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46:50
99. The 6 things successful small business owners have in common
Hey team! Dropping a round up of the common traits I see my most successful clients having in common. For the business owners retreat waitlist, click HERE! For the messaging op...
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24:22
98. Mastering The Art of Feeling GOOD About Marketing, Staying in Integrity, and Staying Authentic
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20:10
97. Simplifying Your Social Media Strategy with Sarah Weiss, Founder of On Brand by Sarah
In today's episode, I hosted Sarah Weiss, the Founder of On Brand by Sarah. Sarah is an expert Instagram & TikTok content creator and social media business mentor. She uses her expertise in video marketing to grow her following and sp...
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41:45
96. How to Succeed in Partnerships, Leadership, and Brand Consistency with Daryn Schwartz of The Space Between
Truly cannot wait for you guys to listen to this episode today. We have Daryn Schwartz on the Friday Society Podcast, founder of The Spac...
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56:51
95. How Small Businesses Can Win at PR & Story Telling with Lana Powers & Alex Wollman
Today, I spoke with Lana Powers, Founder and PR expert of Powers PR. We were joined by her Vice President and amazing side kick and, Alex Wollman. Lana and Alex discussed their incredible journey into launching Powers PR and their s...
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51:09
94. How to Grow and Scale a Membership
TEAM! This episode talks all about growing and scaling a membership in your business, including: - the logistics of running a membership - how to build a community within your membership- where a membership fits in to your prici...
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29:18
93. Alessia Scauzillo on How to Build Brand Partnerships, Entrepreneurship, and Building Online Community
Today, the lovely Alessia Scauzillo joined me on the podcast. Alessia is an amazing fitness entrepreneur who founded A Sculpt Body which has been featured on various publications for good r...
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43:35
92. How To Implement Personalized Marketing Into Your Business
Have you ever wondered why Spotify Wrapped is so successful? What about the personalization of a company like Oura? There's a reason why we love to take Personality tests so much, and why personality testing is a $500 million industry, with an ...
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21:43
91. Hannah Rose on Social Media Strategy & Client Connections
Today I sat down with Hannah Rose and discussed social media strategy and building magical client connections. We also discussed bringing your whole self to run your business and what this...
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51:31
90. Marketing Strategy: The Best Marketing is Your Current Reality
Today's solo episode I cover a simple marketing strategy which discusses the importance of marketing your current reality. This means we need to show our client's what it's like to work with us. As our teacher trainings and courses are taking p...
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18:41
89. Claire Sparrow, Whole Body Pelvic Health, on Pelvic Floor Health & Becoming a Best Selling Author
Today, I host Claire Sparrow, a Pelvic Floor Health Expert! She is an international best selling author of Hope for your Pelvic Floor, a second generation pilates teacher, podcast host, mother, and so much more! We discussed the pelvic floor an...
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42:16