The Friday Society
Welcome to The Friday Society, the podcast for anyone and everyone in the health & fitness industry. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational experts, email marketing gurus, accountants, and more to get you set up for success. You can always submit questions and topic requests via @alexagrowmybusiness on Instagram, and I hope you enjoy!
Episodes
128 episodes
129. How to Talk About Your Business Without Sounding Like a Robot
Messaging is the foundation of everything in your marketing — and in this episode, I'm sharing my four best tips for communicating your small business in a way that feels good, sounds like you, and actually converts. Plus I'm answering some of ...
128. SEO in 2026: How to Show Up in Google, ChatGPT, and AI!
Your dream clients are already searching for you on Google — the question is whether your website is making it easy for them to find you. In this episode, I break down the exact six steps I'd take right now to improve my brand's visibility and ...
127. Quality Instructors & Studio Trends that Actually Work ft. Dale Stabler of Sweats and the City
Hey guys! Dale Stabler, the incredible Founder of Sweats and the City, joined me on the podcast. Dale is an expert, and I mean EXPERT, on fitness trends. I have known Dale for a very long time and this is her second time joining me on the podca...
126. Employee or IC? Are Non-competes Valid? Legal Q+A ft. Danielle Stead Blanton
Hey Everyone! Danielle Stead Blanton, an amazing friend, attorney, and member of The Friday Society Membership, joined me to discuss common legal q...
125. Efficient Automations & Expanding into a New Demographic ft. Sara Habetz of Hype Haus Fitness
Hype Haus Fitness is a thriving fitness studio in New Orleans, LA and the Founder, Sara Habetz, joined me to discuss her strate...
124. Profitable Memberships & How to Use Social Media Stats ft. Charlotte Muller
Hey everyone! I had the most amazing time talking with Charlotte Muller, the Founder of Breathe Strength Wellness. We dove deep into hosting memberships and covered the pros and cons. Personall...
123. The 8 Things I’d Do to Build a Successful Business in 2026
In this solo episode, I’m walking you through exactly what I’d focus on if I wanted to build a sustainable and successful small business in 2026 — without burnout, constant hustle, or overspending on things that do...
122. How to Understand PCOS & Build Your Brand on Instagram ft. Cory Ruth
Cory Ruth is a PCOS expert who has helped countless women achieve a better understanding of their body, health needs, and identifying fertility issues that may be stemming from PCOS. As someone who has PCOS this conversation was so meaningful! ...
121. Money Mindset & Finding Your Rich ft. Wealthkind
Hey Everyone!This is a perfect episode to kick off your New Year by reframing your financial mindset and entering 2026 with an intentional money strategy. I was able to host the amazing Founders of Wea...
120. What's coming to The Friday Society & Life Updates!
Everything you need to know referenced in this episode: https://foreverfriday.co/bf25
119. Hiring Strategy & Owning Performance Based Fitness Studios ft Ashley Iwanicki of The Collective Studios
Guys! I am so excited about this episode! Ashley Iwanicki, the Founder of The Collective Studios and a member of The Friday Society Membership, joined me on the podcast. Ashley is one of the most intentional and strategic business owners I know...
118. Revenue Reset: Amplify Your Revenue Streams & Maximize Profitability
Hey guys! This episode is a little different because it's a few snippets of an actual main training in The Friday Society Membership. This month we focused on diversifying our revenue streams so we can maximize our time and profitability. As a ...
117. AMA: Ads, Booking Podcast Guests, & Social Media Marketing Mistakes
Hey guys! This episode was so fun because I answered really great questions from TFS community. You guys have the best questions and I'm so grateful for how much you all interact and help one another within the membership. We touched on quite a...
116. Business Transformation, Price Increases, & Burnout ft. Angelique Velazquez of Vida Sana Studio
The amazing founder and owner of Vida Sana Studios, Angelique Velazquez, joined me on the podcast. Angelique is a longtime member of The Friday Society Membership, friend, and incredible Pilates studio owner. I absolutely loved featuring one of...
115. Mastering Digital Memberships ft. Daniel Kosmala of uScreen
Daniel Kosmala, the Senior Marketing & Customer Growth Manager of uScreen, joins me to talk about how to grow a successful digital membership model. We discuss strategies, challenges, and tools that are essential for sustaining engagement t...
114. Marketing Mishaps, Price Raise Tips, and more (solo)
How do you raise prices without apologizing? How do you make sure your new clients feel welcome? How do you avoid a few common marketing mistakes everyday brands (even your favorites) are committing? In this solo episode, I chat abo...
113. What to Know About Selling a Business - Katy Richardson of Neighborhood Barre Part 2
Katy Richardson is back and answers all of my burning questions about selling Neighborhood Barre to Extraordinary Brands, how long it took to form the deal, and how she's now in an even bigger role than she anticipated. I LOVE hearing Katy's ap...
112. Grow Your Business Through Referral Programs & Guest Passes
In this episode, I dive into the power of guest passes and referral programs for small businesses. Learn why referrals are one of the most effective ways to grow your client base, increase loyalty, and create a sense of community. With referral...
111. Achieving Success, Motherhood, & Long-term Commitment ft. Lindsay Arnold, Founder of The Movement Club
Lindsay Arnold, the amazing Founder of The Movement Club, talks about her entrepreneurial journey, incorporating pregnancy into her business model, motherhood, and tips for success. She candidly shares her time with Dancing with the Stars, how ...
110. How To Build A Great Marketing Strategy & Jan. 2025 Updates
What is a good marketing strategy? That comes down to 4 key things. In this episode, I discuss how to outline a great marketing strategy, what my clients are up to lately, and a fun announcement on how I'm planning to make social media more fun...
109. Finance, Fitness, Family, & the Inspiring Leadership of Hilary Hoffman, Founder of SotoMethod
Hilary Hoffman, Founder of SotoMethod, joined me on the podcast! From her impressive background in finance to founding the most efficient workout method, SotoMethod, she is a thought-leader in the fitness industry. We discussed how her backgrou...
108. Building a Community Focused Pilates Studio in NYC ft Goli Soli of Jetset Pilates
Goli Soli is the incredible owner of Jetset Pilates SoHo. She just opened her new location in SoHo, New York a few weeks ago. It was so fun hearing about the experience of opening her NYC Pilates studio in real time! Goli and I disc...
107. Market How You Consume (top tips for a FUN content strategy)
What does it mean to "market how you consume"? This is the #1 reason I don't believe over-saturation exists. My top tips to ensure your content strategy continues to feel FUN and light you up are in this episode, plus answering ...