The Friday Society
Welcome to The Friday Society, the podcast for anyone and everyone in the health & fitness industry. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational experts, email marketing gurus, accountants, and more to get you set up for success. You can always submit questions and topic requests via @alexagrowmybusiness on Instagram, and I hope you enjoy!
The Friday Society
56. West Village Athletic on Perfecting Grassroots Marketing
Hey friends!! I am SO excited for you to listen to this episode with Dane McCarthy, founder of West Village Athletic. We talk about so much that really inspires me, and I know it’ll inspire you, too. Main topics that came up:
- How a free run club (and maybe some Australian gentlemen) was the best top-of-funnel strategy for them
- Utilizing Instagram for growth, and their learnings
- How they turned idle observers into their core community
- Using an entirely new business model - Squads - and sticking to this new style
Listen to the end because he flips the script and you don’t want to miss it!
To book a class at West Village athletic, click here
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