The Friday Society
Welcome to The Friday Society, the podcast for anyone and everyone in the health & fitness industry. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational experts, email marketing gurus, accountants, and more to get you set up for success. You can always submit questions and topic requests via @alexagrowmybusiness on Instagram, and I hope you enjoy!
The Friday Society
92. How To Implement Personalized Marketing Into Your Business
Have you ever wondered why Spotify Wrapped is so successful? What about the personalization of a company like Oura? There's a reason why we love to take Personality tests so much, and why personality testing is a $500 million industry, with an annual growth rate estimated at 10% to 15%.
In this episode, I go into the success of personalization, and how to apply this type of segmentation into your business.
Resources mentioned:
- Harvard Business Review Article
- TryInteract - Quiz Builder
- FloDesk - for email marketing & segmentation
- Client Journey Module on The Friday Society Membership
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