The Friday Society
Welcome to The Friday Society, the podcast for anyone and everyone in the health & fitness industry. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational experts, email marketing gurus, accountants, and more to get you set up for success. You can always submit questions and topic requests via @alexagrowmybusiness on Instagram, and I hope you enjoy!
The Friday Society
109. Finance, Fitness, Family, & the Inspiring Leadership of Hilary Hoffman, Founder of SotoMethod
Hilary Hoffman, Founder of SotoMethod, joined me on the podcast! From her impressive background in finance to founding the most efficient workout method, SotoMethod, she is a thought-leader in the fitness industry. We discussed how her background in finance prepared her for owning a business, why giving away free classes isn't the best marketing strategy, launching SotoMethod, and how she is absolutely crushing it all while pregnant with twins!
This episode is a must listen! Check out her incredible virtual workouts including a prenatal program here.
Follow SotoMethod on Instagram here.
Learn more about SotoMethod here.
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