The Friday Society

128. SEO in 2026: How to Show Up in Google, ChatGPT, and AI!

Alexa Cawley

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0:00 | 21:43

Your dream clients are already searching for you on Google — the question is whether your website is making it easy for them to find you. In this episode, I break down the exact six steps I'd take right now to improve my brand's visibility and start showing up in organic search results. No ads, no complicated tech, no budget required. Just high-impact, doable edits that make your marketing work harder for you long after you hit publish.

In This Episode We Cover:

  • Why SEO matters more than ever in 2026 — including how AI tools are now pulling from Google search results and reviews
  • Why your Instagram captions, newsletters, and stories are invisible to Google (and what to do about it)
  • How to identify the 10-20 key phrases your dream clients are actually typing into Google right now
  • The back end website settings most business owners have never touched — and how to fix them this week
  • Why your blog is one of the most powerful SEO tools you have (and how to fill it without writing anything new)
  • The free Google tools that show you exactly how people are finding your website
  • Why Linktree might be costing you more than it's giving you — and what to do instead
  • How to build a consistent Google review strategy that compounds over time

Tools + Resources Mentioned:

  • Google Search Console — search.google.com/search-console (free)
  • Google Analytics — analytics.google.com (free)
  • SEM Rush — keyword research and on-page SEO auditing tool
  • Brain.fm — focus music I swear by for deep work sessions [use code FridaySociety]
  • Tonic Site Shop — templates for building a links page on your own website
  • My links page as an example — foreverfriday.co/links

Work With Alexa:

  • 🌿 Join The Friday Society Membership → foreverfriday.co/join This month inside the membership: the full SEO checklist, a co-working workshop where we implement everything together, and office hours to get your questions answered live!
  • 🛍️ Browse the Template Shop → foreverfriday.co/template-shop

Free Resources From Alexa:

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To join the The Friday Society Membership, click here
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To view all of my free resources, click here