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High-Intent Leads with the Ethos Platform (Ep. 225)
Discover why top insurance producers are quietly building six-figure businesses using abandoned online applications as their secret weapon. This eye-opening conversation reveals how Ethos insurance leads—people who started but didn't complete their online life insurance applications—are transforming agency growth strategies across the country. These clients already started the insurance buying process but perhaps needed expert guidance to finish. As one agent revealed, he converted an $8 Ethos lead into a relationship with a local billionaire protecting $60 million in assets—a testament to the unexpected potential hiding in these abandoned applications.
We break down exactly how top performers approach these leads, sharing the specific scripts that yield the highest contact and conversion rates. This conversation offers a proven roadmap for transforming high-intent digital shoppers into loyal, high-premium clients. Ready to stop wasting time on low-quality leads and start connecting with people who actually want what you're selling?
Hello everybody. Andrew Taylor, here Today we have a special guest, andrew Slade, with us. Thank you for coming in. Yeah, thanks for having me. So this is unique. So Andrew works for Ethos but he manages their lead platform and basically that's a platform that we use because Ethos goes direct to consumer for a lot of their business, which is unique, a lot of their business, which is unique. But anybody that you guys don't close, you guys send to us and an agent can call them and have a very high intent lead.
Speaker 2:That's that's exactly right, yeah, and to to break it down a little bit in terms of like, how these leads are sourced, so our consumer team at Ethos and maybe, to take another step back, ethos as a whole. We've got two primary platforms. We've got our direct-to-consumer ethoscom website, so go to Ethos. Anybody can get a policy. It's a 10-minute application, no medical exam required, instant issue. Then we have our agent portal platform, which you all, I assume, use, and it's your kind of one-stop shop for everything you need to run your business. You can sell ethos policies. You can track your team's performance, real-time data on your customers. You can sell digitally, whether QR code or co-branded landing page, anything like that.
Speaker 2:In terms of our leads. That's coming from ethoscom. So someone enters the funnel, they put in their information and then they'll sign the disclosures. We will verify their identity, so we'll make sure it's a real person. We'll then make sure that their phone number is associated with them. We'll match them with a product and then, if they don't ultimately purchase, that's right. That's who becomes eligible to be an Ethos lead.
Speaker 1:So now I don't like to do anything without evidence of it working. Okay, so we have Gary Michaels here who's sold. How much AP have you sold on these leads We've?
Speaker 3:done 180 so far this year. I'd say 140 or 150 of it's off these leads.
Speaker 1:So 140,000 out of 180,000 is just with these leads, absolutely. And then we have my favorite uncle with us, uncle.
Speaker 4:Jimmy.
Speaker 1:His only uncle. No, I'm just kidding. So, uncle Jimmy, you call these leads and you were telling me a pretty simple script, because basically, what's happening is people are going, they start the process, they want it, they need it, but for some reason they don't finish it, and so, and a lot of times, you just need someone to give you some advice that knows what they're doing, right that's right.
Speaker 2:Yeah, so the the direct-to-consumer platform. It's very much like a consumer self-serve flow. So there could be a million reasons why someone drops from that flow. Um, maybe it's they need more guidance. Maybe they need more education on, like, why you got this premium with this coverage. Um, maybe they are looking for something a little more customized. Um, or maybe, like, the ethos policy isn't the right policy for them. Maybe they need something from another carrier who can better address a certain health issue they have, or something. So it kind of makes perfect sense, right For that cohort of individuals. They may be better off in the hands of an agent.
Speaker 4:Yeah, what I like about it is, though, they're a little more educated and they seem to know what they want. Unfortunately, some of them are sick, that's with anything, and then some of them life did take them away and they just weren't able to finish the app. So then it gives us an opportunity to either sell Ethos or move forward, but I will say the premiums are higher with EthoLeads a lot higher. It's like substantial it is.
Speaker 3:Well, it's also because they're young Mostly they're young, they're mostly they're 35 to 55 and they're perfect candidates for the iul and it's easy to get in, like I go into the iul conversation right away with them and then they fall back to a final expense so we have orlando in the office.
Speaker 1:Yesterday he got some ethos leads. He got 50. He called the first one and he sold the first one, right? Yeah, we're like yo, that's pretty cool now I also. I always like to have evidence behind anything I'm promoting. I don't like to just go, oh that works, just because someone said it works. So I get to see all day long gary, who's a hall of fame producer, year over year over year over year. He likes ethos leads. You like the new ones and the age ones, right?
Speaker 3:I'm bummed now because, honestly, ethos leads, everybody's kind of picking them up and I I want to get vegas.
Speaker 1:Ethos leads and they're all gone well we have good news for you, because what's coming soon is you can order custom campaign. Ethos leads right that's right. Codes everything I don't know zip codes, you tell me yeah, I think so.
Speaker 2:I think that that decisioning is within the integrity lead center platform. But yeah, I mean, well, I think you can choose, uh county by yeah, by county, by zip code and by state.
Speaker 3:I believe that makes a difference, um, you know, being able to say that, hey, if you can't make it, if you, if you can't make the call, you can come into the office, or maybe there's a trust issue, right, you know. And so I've always worked from home until like the last four or five months, working here in the office, and most of the business has been Clark County, right here, right, you know, which has been cool, which is funny because Gary got a billionaire for $8 out of ethos that were trying to work.
Speaker 4:We won't say any names, but fact.
Speaker 2:Okay.
Speaker 4:Local billionaire looking to get an IUL. Couldn't get it. Moved him to it. Tried to get a manuity. It's big. So there are some and there were a lot of CEOs, a lot of professionals trying to do it themselves. They're good.
Speaker 2:They're really good when it comes Right, gary, come on.
Speaker 3:I mean he had Parkinson's disease, and so I pivoted to an annuity, and that's when he let me know that he's trying to protect four houses, $60 million worth of assets.
Speaker 2:Okay, but that was worth of assets.
Speaker 3:Wow, okay, but that was just an $8 lead.
Speaker 4:But we get a lot of really high-end execs out of your ethos leads Probably because they don't want to talk to anyone.
Speaker 1:They're probably like I don't want to talk to anyone, but maybe they need someone at the end. But they can get some numbers and stuff like that.
Speaker 2:Yeah, yeah, I think this is actually a great opportunity to shout out our consumer marketing team. So it's, we really have just a world-class marketing team that is using every data-driven technique to get the highest quality people to our website. Um, and whether it's like machine learning or all these other various techniques, I mean like they are so granular, so on it. And I think like another differentiator too is that we're not you know, ethos is not a lead aggregator, so like we're not just collecting information for the sake of collecting information, we are actually finding people who are high quality and want to buy life insurance and we just get to be a beneficiary of that great marketing, um, and then sell our leads through integrity lead center yeah, so this was actually in a meeting a few years ago.
Speaker 1:ethos was telling us how many leads they create and how many sales they make direct to consumer. And we were like, dude, what? What about all the lead, all the people that don't finish the process? And they were like, well, if your agents want to buy them, we'll sell them to them, Boom. And then I'm like dude. That Now I'm not kidding. Internet leads have a terrible reputation. You always hear like oh, I started this internet lead company. The guy told me to pound sand. The guy was playing Candy Crush and he got free points if he filled this out. The guy was getting a gift card to Walmart. The guy was getting offered all this crap. But what I don't hear about on Ethos Leads is I don't hear those complaints and you don't and honestly, you very rarely get a wrong number.
Speaker 4:So you're not dealing with yeah out of 50, maybe one, two max. So check this out.
Speaker 1:So one of my there's an agent here, his max. So check this out. So one of one of my there's an agent here. His name's samir. He's a wizard when it comes to tracking data points and leads and all these different things. He texts me. He got 400 leads to test him out for his team. He got a 48 response rate through text, which he's like that's unheard of. To get 48 response. Uh, let's see here he said immediately there was 28 self-booked appointments and five were closed and they had not even called them. Wow, off the link, off the link, off of the booking link.
Speaker 2:Yeah, so huge we need people to do what he's doing yeah, for real.
Speaker 1:so now we're going to talk about actually calling them and what to say, and then people can go out there and they can add these to whatever they're doing. So, gary, I think you probably have sold more than anyone. So what is your intro?
Speaker 3:Okay, Hi, my name is Gary. I'm the local field underwriter here in Clark County and for the state of Nevada and the reason I'm giving you a call is you recently had been on the Ethos platform and your case came back as incomplete and all of those cases here in Clark County get dispatched to a local agent and I'm the local agent that's been assigned your case. I've taken a look at your date of birth, which is April 2nd 65, and that you live at 123 Main Street, and I can quickly go over with you some options and go through this a little bit deeper with you, or I can give you a call back in five or ten minutes and that pretty much works.
Speaker 1:That's it. Yep, jimmy, what's your script?
Speaker 4:I started using that, but I also just say, hey, this is Jim Hensley for my call. I see you're on the Ethos platform and did life take you away? Or was it just sticker shock to get the life insurance and then they let you know?
Speaker 4:They're like you know, life took me away. Did you like the price? I like the price. Okay, let's get to it. So sometimes I feel like we only have so much time. You know what I mean. But I've been using Gary's script and I've been nailing them now and it's weird because I would think I'm totally against talking too much. But they listen and that's what's so great about being in the office You're around other people. So there's different tactics to selling and Gary's is more, I think, well-versed, mine's more hit and run and they both can work Like. I sold a lot of leads ethos. I did over 90 grand last year in like seven months.
Speaker 3:That's incredible. One of my agents was writing around $5,000 to $10,000. This is Rob, and he was just writing internet leads and I said, dude, you've got to get some of these ethos leads. And now we joke about it because he keeps buying up the leads that I was buying before, because he's there in the office, but he has switched over where he's buying 15 or 20 of them a day, doing it every day religiously, and he's using my script exactly and he's writing 20, 25,000. He's written 12,000, 4,000, 6,000, $8,000 cases now, which is totally making his numbers go way up from a guy that was writing $5,000 and $10,000.
Speaker 4:Yeah, if we could have a magic wand, though right, I would say. Can we get what they're asking for? I'm looking for 500,000. I'm looking for 25,000, right.
Speaker 1:Because I know they're putting in the numbers for that. Whatever they're putting the numbers in, if you could share that in the lead?
Speaker 4:that'd be amazing. Yeah, he's saying if you could pass that data to us and then if we could get approved or declined, right, and the only reason why it's just because hey, guess what, andrew man, congratulations, you got approved. Did life take you away from the application or just not like the price and we got them because you're someone I can get insurance for. Let's shop you on the market or let's let's complete the application for you because, that's, I got more data from another agent that has uh, can I say his name? I don't know. Can you kevin kevin ducey? Oh yeah, he used to get you know who he is.
Speaker 1:Yeah, let's talk about Kevin. Let's talk about Kevin.
Speaker 4:Yeah. So Kevin was like, hey, man, I'm going to do this thing. Andrew came into a lock and was like I want to do a split with you guys. And everyone said no but me. And I was like, heck, yeah, it's free, You're going to let me run your leads. And he kept getting them better and he kept drilling down to a science. I mean now he's so good, it's not worth doing a split with them because you're just getting the sickest of the sick, Like he's figured out how to sell and you guys given him more opportunity.
Speaker 1:Well, we got to tell him everything we got to tell everybody what Kevin does. Go ahead. So what Kevin does is he runs ads with his own ethos, link direct to consumer and then when he he sells like he's the number one. He was the number one producer at ffl last year uh he's
Speaker 1:never talked to a million dollars of people without ever talking to anybody ever, and then what he does, though, is if, if somebody doesn't fill out the full thing, he gives it to an agent, and they can split the commission with them. Oh wow, so, like he's doing his own, he's doing what ethos is doing direct-to-consumer himself, and then he built a team of agents where he can split the premium with them. Jeez yeah, it's pretty genius.
Speaker 2:We need to hire Kevin if he's closing Ethos' lead so well.
Speaker 1:I mean, he's not going to take a pay cut though.
Speaker 4:Kevin is a master at internet traffic and getting the information. So that was my first taste of Vito's. And then, um again, you know, he's just gotten so good and he's built his own team. But now these ones, it's just seems like, you know, if you buy 50, there's, there's a lot of gold in there.
Speaker 1:How many people tell you to to go pound sand? There's a lot of gold in there.
Speaker 4:How many people tell you to go pound sand? I would say less than 10%. 5%, 10% maybe I mean not very many. What about you, gary? Same 5% to 10%, yeah.
Speaker 3:Not very many, but a lot of them already got it taken care of. Yeah, and they're confused a little bit. I know they didn't want Ethos and they think we're Ethos and I say no, no, no, ethos is one of our carriers, but we're brokers, so we have options. We can look at Ethos again to make sure maybe there was something you didn't properly understand or whatever. But we have other options too. So I think when we clear that up, then they don't tell us to pound sand.
Speaker 1:Yeah, yeah, all right, so I also want to share this. Hold on real quick, so check this out. I always like to share these success stories because it just lets me know what's really going on. This is from brett bro, me and sammy just sold a lady's husband off of an ethos lead 390 a month. Then we sold her friend, who was at $81 a month whole life policy and her friend's daughter, who was a $211 a month IUL. Wow. So what are we looking at here?
Speaker 1:400, 500, 700 bucks 7,000 annual premium off of off of the lead. Now for new agents on here, leads do not mean sales, so you do have to understand that, you that it still is a numbers game. But the smaller the amount of leads you're working with, the more dangerous it is, because you have a higher chance of losing your money. If you get 10 leads, you have a higher chance of losing your money than you do if you get 100 leads.
Speaker 4:It's weird, because you can get 50 and it's like no one answers, no one answers no, and then all of a sudden you go through a streak of bang, everyone's answering, and then they're interested. You know what I mean? It's really streaky, it's weird. It's just numbers. It really is, but if you're going to only play with 10, you're playing with fire.
Speaker 1:You check this out. Last week, orlando wrote four apps off of Ethos leads for $9,824. Right here in this office. Right here in this office, so.
Speaker 3:I did. I actually wrote 13,000, but they weren't. They were just other leads. I just didn't have luck last week with those leads. But all Ethos, I can tell you Ethos are good.
Speaker 2:That's awesome. I also think I'm really glad we're having this conversation because I think someone new to selling ethos leads if you're not aware of where these leads are coming from and you're not prepared with like the right script, like you both were explaining earlier, um you may have more difficulty, um. So I'm really glad we're having this conversation and I think the intros that you both gave about how you approach a lead really I mean it's some of the agents I've spoken to who do a really great job selling to our leads have immense success to the point where I'm like, why isn't everyone buying ethos leads? So it must be something in terms of like the education of how to approach a lead. So, yeah, I'm really glad you all have shared kind of how you approach a lead.
Speaker 1:It's also confidence dude A lot of new agents. They don't have confidence. I didn't have confidence and you just have to. You got to go through the numbers and build your confidence up.
Speaker 3:You got to be willing to get told no, yeah, I'll tell you something that's interesting too, because I don't mind spending $18 on a lead if that's all there is there that lead than some other lead um, but honestly the eight dollar leads are better, I think it's just because I just but, gary, that's in your head, because the eight dollar leads.
Speaker 3:I know are older, I understand that, but but I'm just telling you my experience has been, and it's just I don't know what yours is, jimmy. Um, the eight dollar leads? They're not. They haven't gotten a bunch of phone calls and it's, and it's maybe a month out, um, and so what is the difference between the eight, is it, is it only age, the 18, and eight dollar leads?
Speaker 2:yeah, basically. So the fresh leads are someone who dropped from our funnel and then didn't re-engage. So, for example, you drop from the ethos consumer funnel, you'll get a text. It's like hey, finish your application, buy your policy, whatever. Um, the age leads are people who then, you know, click the link or re-engage with us in some form or fashion. So now we're like okay, we're going to give them 30 days to buy a policy and then if they don't buy the policy, then it gets sent as an age lead.
Speaker 3:Oh okay, as an age lead, oh okay, so it's almost like a second time around those eight dollar leads.
Speaker 4:Yeah, so the second, the eight dollar ones, are more engaged. They've engaged twice.
Speaker 2:They're yes and no, um, but then they, they re-engaged, but then they didn't ultimately act within 30 days. Yeah, so this is the same.
Speaker 1:Yeah, I always look at things in terms of building an agency. What you're doing there's not a lot of age leads and people are going to watch this and they're going to go. I only want to wait here all day for the $8 leads to come in. They're not going to have any leads. What I do is I go. I don't care what the difference is, because I'm going to sell both of them because it's the same person.
Speaker 3:That's not the case, I will buy $18 leads all day long.
Speaker 1:Yeah, but we got to make sure that people watching this know you don't not get leads just because you're waiting for an $8 lead to get them available.
Speaker 4:So it's interesting because I got some fresh ones and I've gotten $8 ones, but I just only got fresh ones this time. That's it, and I start dialing them during the day, the worst time of the day, 11 o'clock, and I think I've got two illustrations out. I've got the follow-up at 5. I talked out of the first 25 I ripped through I think I only got told kind of no, pushed off a little bit, but they're very good, and it was California. So if anyone's out there, california is big, lots of people and they were young. They're young people. It's not like you're dealing with 70, 80-year-olds who don't know technology. They can zip right through and get everything taken across the finish line. It's nice. Yeah, that's right.
Speaker 2:And our consumer marketing team. I mean they are actively marketing towards term policy candidates. So it's on social media. We're working with influencers, we're on TikTok, fox News, you're on everything.
Speaker 1:It's AM radio, the TV.
Speaker 4:I mean where aren't you guys? That's what we want to know.
Speaker 2:Yeah, how much money do you spend in my goodness Like?
Speaker 4:every time I turn on the radio, turn on TV, it's Ethos, even commercials. Now, even during the Final Four and last night's championship, I saw an Ethos commercial. Right, that's cool. Yeah, there's been a money, so the name's out there. It's great.
Speaker 1:Yeah, I'm big on any lead where they'll pick up the phone. That's my big thing. If they actually pick up the phone, that's, in my opinion, a good lead, because we deal with so much BS. The numbers work.
Speaker 4:Your number works. The compliance is there.
Speaker 1:The numbers work. Ffl the comp is high If you're calling and you're working and you're grinding. Not everybody. Some people lose money, I don't know why, but some people. You should have success to be profitable.
Speaker 4:If you're grinding these leads, if you're you're calling, you have the high comp, you got your renewals, you got your back in money, you have all the perks of FFL you know it's crazy, as I know a lot of people like to self generate leads and I started doing that with Facebook and some of them are just the numbers don't work, they're fake bookings, they're this, they're that, it's a waste of time.
Speaker 4:And then you go to the ILC and you buy leads. You buy and eat those leads and the person it's them it's guaranteed said probably one, maybe two are bad numbers or they're just like that's, but I don't know, because someone answered so I don't know if they just don't want their wife to get it or their husband to get it. But they said that's not me, take me off the list, okay, I'm just not going to call you back. You know what I'm saying. I'm not even going to go there, I'm just going to dnc right now. We're good, but the you can get a hold of people, like he just just said. Kendra said that's a good lead, someone's.
Speaker 3:That's a real number, that's a real opportunity, instead of paying Facebook to smoke you and bring a bunch of garbage to your system and the quality of the lead I mean the type of person that we're speaking with is they just seem to be much more educated. You can get into an IUL conversation with them or a cashback offer conversation or even an annuity conversation with them, because they were almost self-sufficient in trying to do it themselves Right, that, that didn't need the help and you can lead. Like we were talking about bigger premiums, andrew, you can lead with a bigger premium type of product and have to fall in. I had to do that with a guy today sold a 3064 policy to a guy we we went to iul. First he wasn't approved and then we ended up getting him a whole life policy. But but just his explaining that to him he's educated, he knew exactly what he wanted and, um, the education level I think's a lot higher than a typical lead we get yeah, so, andrew, how many are being generated a week right now?
Speaker 2:a lot. Um, it can vary by week, right, whether there's a holiday or some other um reason so it it can vary anywhere from like 10 000 to 15 000 okay.
Speaker 1:So 10 to 15 000 a week. You can get them any in any agency that uses integrity. They can log into integrity lead center. They can use them. They could use the quote tools. They can use all that stuff, um, and I don't know. We love them. I think a lot of people don't know about them. I think that's the main thing and that's why we wanted to have you in here, so you can talk about it a little more, about the quality and how they're created. But I do want, as we wrap up, I do want to invite everybody to a few events.
Speaker 1:So April 22nd and April 23rd we have all the bosses from AmeriCo, ethos, mutual, we have a big training, drew what other carriers are going? American amicable F and G, okay, and in LG. So we're doing a big training with all the carriers. They're coming in, but we're doing what we call a working training, and what a working training is is where agents. Actually we do part training and then part everybody calling and booking appointments. Even if you're new, if you don't have your license, you can come and you can observe. This is a free event. Last time we had $275,000 of premium written in two days, live in front of everybody. So this event is at the Silverton Hotel, you do have to register, it's at VegasLockincom and you can join us with Sean Mike, zach Tordowski, the carriers, top producers, from eight to five both days. Bring your leads, computer, tablet, headphones, chargers and be ready to train and dial live. Okay, now the next thing we have is we are um, we're expanding into detroit, michigan, and the reason is is because we met kenny brooks, who's the funny salesman online, at the conference and he introduced us to his son, who's 18 years old, in high school, who has now written I don't know, 30 to 40k in premium door knocking within a few weeks. And we've scheduled an event with kenny brooks, kenny brooks jr, sean mike, brett Dunham and probably a bunch of other top producers that are going to go to Detroit. We're going to do a training and we're also going to do an overview on the business. You can register for this event. It's Tuesday, may 27th and you can register at agencyoverviewcom.
Speaker 1:So let's say, I'm not in Detroit, so people are always like dude, you're in Vegas, how do you guys have so many people selling insurance all around the country? So they'll be like how do you have I think we had like 4,000 people to date get paid roughly Okay. They're like how do you do that? Well, the way I do it is by leveraging other trainings around the country. So let's say you don't work with us, you work with family, first life. Somewhere you go. Hey, I know a guy that's close to Detroit, I should plug him into this training. I know a guy in Florida, I should plug him into that training. I know a guy in Vegas, I should plug him into the training on April 22nd, april 23rd. So basically, that way you can. It's multiplication. You're not just trying to spend your own time to train every single person. So that's why we have these tools Now. The third one is now I would write these down and I would talk about these all the time on your team calls. So like, if you have a team of three, five, 10, 100, 200, 500, a thousand, doesn't matter, these things should be talked about. We have 1500 people registered June 6th in Phoenix, arizona, for a big mid year event with all the top producers and all the top trainers in the country. This event is called Ignite and you can register at igniteeventcom and it's spelled I-G-N-Y-T-E-V-E-N-Tcom.
Speaker 1:Now, I've always said that if I didn't go to the, I've quit this business 100 plus times. But I got around people that were doing better than I was, so I was like, hey, what can I learn from mom? And then I would take things and I'd be like, okay, I'm not actually quitting, I'm going to wake up tomorrow and I'm going to try again. But if I didn't go to this stuff, I wouldn't be here. I don to be here, I don't. Who knows, I wonder what I would be doing in like an alternate world of me not getting an insurance. Who knows right? But if and and this is what I always tell people if any of these events are uncomfortable, you should go. If they're inconvenient, you should go. Why? Because that's when you grow. So g, what have some of these events done for you?
Speaker 3:Totally believability when you see people walking across the stage 1,000 people walking across the stage at last convention. That all made over like $500,000, like hello, I mean, or $200,000, I think it was Like it gives me the believability, when I'm talking to my team, that you can be one of those people doing that. And to see the guys that are doing a million dollars a year in annualized premium I could do that, but I'm as good as they are and I think that's the main thing for me. But also it gets you out of your own way when you can hear the way other people do it and and when you go to an event, it's like it.
Speaker 3:And when you go to an event, it's like a lot of people don't take the time to listen to podcasts. I do three times a week because I have team calls and we listen three mornings a week with my team and so we listen to a lot of the FFL podcasts and listen to a lot of the other trainers, but a lot of people don't take the time to learn and you can get like 50 to 100 people all teaching you stuff in a condensed one or two day period, all in one package. So it's it's definitely awesome, okay.
Speaker 1:So check this out. Yeah, the speaker lineup is sean mike. These are just some of the people training. Okay, this I ignite which is ignite. Okay, sean mike, who built the biggest company in our space that probably will ever see, which is issuing more like how much business? You probably see the numbers, right, you're, you're at more like how much business you probably see the numbers, right, you're, you're at a carrier how much business is ffl issuing compared to what you normally see?
Speaker 2:you guys are doing a lot. Um, when I last looked at the numbers, I think you all were creating 5500 applications.
Speaker 1:A week and, and you guys are like our fifth biggest carrier, right, but 55 applications a week, 11 to 13 million of issued premium a month. Okay, now, why am I telling you this? The reason I'm telling you this is because the people that are doing this are going to be training at this event and if you go, you can learn what they're doing and they'll share it with you. Oh, drew's got it pulled up right here, so check this out. Drew, can you have the speakers scroll down?
Speaker 4:I like what Steven Yee says like getting a fire hose.
Speaker 1:Yeah, so, okay. So we got Sean Mike John Panetta, who's just an animal. Where is he he? We got Sean Mike John Panetta, who's just an animal. Where is he? He's uh, I missed him, drew, scroll back. Oh, I'm scrolling on mine, okay, john Panetta.
Speaker 1:Zach Tordowski, 30 years old, has a massive business. Jay Maska, 23 years old. If you don't know who he is, look him up on Instagram. You'll learn a bunch about him.
Speaker 1:Stan Smith, this kid we're at the event he pulls up in a. We're at the last event we were at. He pulls up in a Maybach which is that how you say it Maybach, maybach, maybach, which is a Mercedes with like recliners in the back. I'm like, dude, can I have a ride? Because I was getting an Uber and I'm like, like, how much money are you making? Like he's like 22 dude killing it. He's like 250 000 a month in deposits.
Speaker 1:Um ronnie salem, complete beast digna killing the spanish market. She, she's going to be trained on how to take over the spanish market. Marissa mazziotti she is an animal, built a huge business from a really young age. Harold durana, I think, number two producer in the country, over a million dollars, an issue paid premium by himself. So just think about the stuff we're talking about here, and the list goes on and on and on and on. Ryan and morgan, right here, they just issued a million dollars a month for the first time. Caitlin blackburn crushing it. Matt cacase they issued a million dollars a month for the first time and they're like the best looking couple, dude like. Look at them.
Speaker 1:Yeah, that's great Neen and Hayden legends in the industry, dude, the list goes on and on. So now people are going to come here and they're going to get this training for free. They're going to learn about lead types, systems calling, everything you can think of. So if you don't go, I always tell people. If they're new, I go. If you don't and they want to work with me, I go. If you don't go, dude, I'm not working with you. You know why, jimmy?
Speaker 4:Because you're going to be out of business.
Speaker 1:No, because I'm going to get home from the event. Oh, they're going to ask you and I'm going to be playing with, I'm going to be at Atlas. They're going to go. Can you go over with me how to quote this carrier and?
Speaker 3:I'm going to go.
Speaker 1:Dude, you missed the event and, like you, also missed a lot of other information that's going to help you. You're not serious enough for me to invest in you. You're not. So if I'm going to personally invest time with people, I tell them they have to go to this or they can I mean them, they have to go to this or they can I mean they can still sell insurance.
Speaker 4:I know, but it just fires you up when you go. I know, but it fires. It's two days right.
Speaker 1:Let's see, it's just one day.
Speaker 4:One day. But, it just fires you up. I mean there's a reason why the sales spike after these events. Oh yeah, I mean there's a reason why the sales spike after these events. Oh yeah, I mean I did 37 after we got back from convention. Dude a few weeks ago.
Speaker 1:Ffl's report was $18 million for the week issue paid.
Speaker 4:And that was like six weeks ago.
Speaker 1:That's crazy, you know. So, anyways, we've never been more excited. The stars have aligned again for us to grow in a really healthy way, so we're excited. Hopefully, we will see you guys at these events. Ethos, thank you for everything you do. We love the lead program. Thanks for helping us and we'll see you guys later.