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Leading Local Insights

BIA Advisory Services

Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at [email protected]

Recent Episodes

Initiatives for Racial Justice in Media: A Discussion with Bob Branson, President and CEO, Multicultural Media, Telecom and Internet CouncilOctober 19, 2021 Episode artwork Five Keys to Success in 2022: Follow the MoneySeptember 30, 2021 Episode artwork Targeting Local Viewers in OTTSeptember 21, 2021 Episode artwork BIA’s Increased Ad Estimate for 2022 Indicates Strong Year AheadSeptember 16, 2021 Episode artwork Auto Part II: Top Ad Channels for Automotive Sub-Verticals in 2021August 31, 2021 Episode artwork Auto Part I: Latest Ad Revenue Estimates for Automotive IndustryAugust 24, 2021 Episode artwork Ad Spend Estimates and Trends for the Healthcare VerticalAugust 10, 2021 Episode artwork Local Selling Insights from a Fashion Buying ExpertAugust 03, 2021 Episode artwork Vertical Ad Spend: Digital Event Series TakeawaysJuly 26, 2021 Episode artwork OTT Forecast – Midyear UpdateJuly 14, 2021 Episode artwork Consumer Media Consumption’s Effect on Advertising ExpectationsJuly 08, 2021 Episode artwork Real Estate Vertical Ad Spend TrendsJune 29, 2021 Episode artwork Economic Impact of Big Tech Platforms on the Viability of Local Broadcast NewsJune 15, 2021 Episode artwork Cookies, Privacy, and the Future of DataJune 01, 2021 Episode artwork Radio Moves on from Pandemic with a Focus on DigitalMay 25, 2021 Episode artwork Getting the Most Out of Social Media for News Audience Development and Revenue GrowthMay 18, 2021 Episode artwork Building Rate Cards for the Pandemic May 11, 2021 Episode artwork News SEO: Getting Your Digital News to Rank Higher in SearchMay 04, 2021 Episode artwork Online Gambling Presents a New Billion in Local Revenue OpportunityApril 27, 2021 Episode artwork Ad Spend within the Super Vertical Road Trips April 20, 2021 Episode artwork Financial Services Businesses and Local Media April 13, 2021 Episode artwork Legal Services’ Ad Spend ActivityApril 06, 2021 Episode artwork Getting Your Share of the Ad WalletMarch 29, 2021 Episode artwork Home ServicesMarch 23, 2021 Episode artwork OTT in the Local Media EcosystemMarch 15, 2021 Episode artwork