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Leading Local Insights

BIA Advisory Services

Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Episodes
“Never Ride a Rollercoaster Upside Down”: Reflections on Being an Entrepreneur with Jeff SmulyanFebruary 01, 2023
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New Year New Insights: Finance/Insurance & EducationJanuary 24, 2023
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New Year New Insights: Restaurants & LegalJanuary 18, 2023
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New Year New Insights: Auto & RetailJanuary 10, 2023
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Successful Selling in Uncertain TimesJanuary 03, 2023
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Local TV Buying and Automation: Ad Agency PerspectiveDecember 13, 2022
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Economic Influencers on the 2023 U.S. Local Advertising MarketplaceNovember 29, 2022
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OTT & CTV: Executive InsightsNovember 10, 2022
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Assessing the Growth and Opportunity of Over-the-Top (OTT)November 02, 2022
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Retail Advertising Spend for the 2022 Holiday: BIA’s ForecastOctober 25, 2022
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Opportunities and Growth in Out-of-Home Advertising: Discussion with Jim Wilson from Talon AmericaOctober 18, 2022
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Targeting and Customization Solutions with CTVOctober 04, 2022
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Simplifying Programmatic Advertising with Joe Marino, MadhiveSeptember 27, 2022
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NextGen TV Datacasting: What’s Ahead for Local Television September 14, 2022
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Addressable TV in the Media EcosystemAugust 30, 2022
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Research Perspective on the 2022-2023 UpfrontAugust 16, 2022
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Insider’s Look at Vevo’s OTT/CTV Strategies and DistributionAugust 02, 2022
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Planning & Executing CTV Campaigns with Brian Hunt, Sinclair BroadcastingJuly 26, 2022
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CTV Analytics and Insights with Justin Evans, Samsung AdsJuly 19, 2022
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An Insider’s Look at Political Advertising with BIA’s New Partner AdImpactJuly 12, 2022
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Insights from BIA’s Updated Outlook for 2022 Local AdvertisingJune 29, 2022
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NAB Leadership Foundation – Creating the Next Generation of Broadcast LeadersJune 22, 2022
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The Importance of Measuring Attribution for CTV and Linear TVJune 09, 2022
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Ad Dollars and Black Owned Radio Stations: Details from Historic Report from NABOB and BIAJune 06, 2022
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The Future of Local Radio with Mike Hulvey, Neuhoff CommunicationsMay 31, 2022
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