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Leading Local Insights

BIA Advisory Services

Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Episodes
Local CTV and FAST Services Sales 2024 Outlook with Premion's John ViladeJanuary 29, 2024
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Direct Mail’s Value in a Multi-Touch World: A Conversation with Valpak CRO Jay Loeffler January 15, 2024
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The 2024 Local Advertising Marketplace: Trends to WatchDecember 14, 2023
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Emergence of Retail Media Networks: A Local PerspectiveNovember 10, 2023
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Exploring the Impact of Streaming on Local News and Sports BroadcastingNovember 02, 2023
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Grant Funding and Nationwide Alerting for Public TV StationsOctober 27, 2023
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Unraveling the Future of Local Media Revenue with Todd Handy, CRO SEBPOOctober 03, 2023
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Takeaways from BIA’s Updated U.S. Ad Forecast for 2023July 06, 2023
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Verticals in the Spotlight: Mattress & Sleep Centers/Furniture StoresMay 22, 2023
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ATSC 3.0, Hybrid Radio, AI: Takeaways from the 2023 NAB ShowApril 26, 2023
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From Share of Wallet to Unified Ad Platforms and NextGen TV: Rob Weisbord, Sinclair Broadcast GroupApril 13, 2023
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Connected Car Insights with Roger LanctotApril 05, 2023
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Data Privacy and Compliance in Local AdvertisingMarch 27, 2023
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Tracking the Billions of Local Ad Dollars Spent by Home ImprovementMarch 14, 2023
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ATSC 3.0’s Road from Lighthouse to Cutover: Discussion with NAB’s Lynn ClaudyMarch 09, 2023
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In-Dash Visual Radio Ads: Conversation with Quu's Steve NewberryMarch 02, 2023
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NextGen TV Datacasting: Evolving Use Cases and RevenueFebruary 22, 2023
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Assessing OTT by Answering FAQsFebruary 14, 2023
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“Never Ride a Rollercoaster Upside Down”: Reflections on Being an Entrepreneur with Jeff SmulyanFebruary 01, 2023
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New Year New Insights: Finance/Insurance & EducationJanuary 24, 2023
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New Year New Insights: Restaurants & LegalJanuary 18, 2023
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New Year New Insights: Auto & RetailJanuary 10, 2023
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Successful Selling in Uncertain TimesJanuary 03, 2023
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Local TV Buying and Automation: Ad Agency PerspectiveDecember 13, 2022
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Economic Influencers on the 2023 U.S. Local Advertising MarketplaceNovember 29, 2022
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