The Near Memo
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
The Near Memo
Latest Episodes
Tactics for Building a Local Brand in the Age of AI Search — An Agency Panel
Four agency operators join Greg Sterling and Mike Blumenthal to close out the Near Memo brand-building series: Paula French (Search Influence), Joy Hawkins (Sterling Sky), Andrew Shotland (Local SEO Guide), and Matt McGee (SEO Savvy Agent). It'...
AI Overviews, Brand Search & Local SEO: Cyrus Shepard on Earning the Click - from the archives
We're on vacation this week, so we're re-running one of our favorite April conversations. It still speaks to our current series on brand in local, and a live panel on local digital brand strategy follows next week.Cyrus Shepard (founder...
Legal Marketing in the AI Era: LSAs, Reviews, and Manufacturing Brand Demand
Part 3 of the Near Memo brand-building series brings brand down to earth in professional services — specifically legal, where a client hires once in a lifetime, can't judge quality, and every ad on the screen looks identical. Gyi Tsakalakis, co...
Cyrus Shepard Interview: What "Local Brand" Actually Means to Google and AI
Cyrus Shepard, founder of Zyppy, joins Greg Sterling and Mike Blumenthal for Part 2 of the Near Memo brand-building series — this time on the technical side: how Google and AI systems actually model a brand, and what a local business can do abo...
The 3-Step Trust Equation: How to Build a Local Brand That Customers (& AI) Trust
What separates a commodity local provider from a business that easily commands premium pricing? In this kickoff to our four-part brand series, Greg Sterling and Mike Blumenthal are joined by marketing pioneer John Jantsch.John details...
