The Near Memo
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
Podcasting since 2021 • 254 episodes
The Near Memo
Latest Episodes
Multi-Location SEO: What Actually Works (And What Doesn’t) Part 1
What does it really take to scale SEO across hundreds (or thousands) of locations?In this episode of the Near Memo, Greg Sterling and Mike Blumenthal are joined by Steve Wiideman to unpack the operational, strategic, and technical realit...
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Season 4
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Episode 11
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25:59
State of Google Business Profile 2026: Impressions Are Down 54%—But Actions Aren’t
Google Business Profile impressions are dropping fast—but conversions aren’t.In this Near Memo episode, Greg Sterling, Mike Blumenthal, and Adam Dorfman unpack BirdEye’s latest data and explore what’s really changing in local search....
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Season 4
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Episode 10
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39:06
From the Archives: Local Search Ranking Factors — Darren Shaw on Reviews, AI Search & What Drives Local Rank
In this archive episode of the Near Memo podcast, Darren Shaw of Whitespark joins Mike Blumenthal, Greg Sterling, and David Mihm to discuss the influential Local Search Ranking Factors study.The panel breaks down how...
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Season 4
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Episode 10
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44:29
How should agencies build a business around Google Local Service Ads (LSAs)?
In this episode of the Near Memo podcast, Greg Sterling and Mike Blumenthal host a panel discussion with Eric Levine (Leadwise HQ, former Google LSA team), Claudia Tomina (Reputation Arm), Matt Casady (Sterling Sky), and Crystal Horto...
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Season 4
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Episode 9
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58:53
AI, Strong-Arm Tactics & a Shifting Review Landscape Are Reshaping Local Search
Google AI & Click Economics Google is replacing structured GBP data with AI-generated summaries, nudging users into AI Mode, and expanding monetization pathways. Aleyda Solis’ study and Near Media research show ads — espe...
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Season 4
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Episode 8
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36:48
