The Near Memo
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
Podcasting since 2021 • 241 episodes
The Near Memo
Latest Episodes
Google’s Review Algorithms Are Tightening — Here’s What the Data Shows
In this episode of The Near Memo, Greg Sterling and Mike Blumenthal talk with Michel of GMB API about what new data reveals regarding review removals, fraud detection, incentivized reviews, and regional legal differences across Europe ...
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Season 3
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Episode 54
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28:07
AI Agents Are Coming: Jes Scholz Reveals How to Prepare Your Business NOW
In this episode, Jes Scholz joins Greg Sterling and Mike Blumenthal for a deep dive into the forces reshaping search: AI agents, the rise of conversational interfaces, the 60/40 brand-activation model, content freshness, multimodal distribution...
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Season 3
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Episode 53
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30:12
AI Mode, Gemini 3 & the Future of Search: Jes Scholz on What SEOs Must Do Now
In this packed episode, Jes Scholz joins Greg Sterling and Mike Blumenthal to explore where AI search is really headed. From conversational interfaces replacing the search box to the competitive implications of Gemini 3, Jes explains why Google...
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Season 3
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Episode 53
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33:11
Google Maps Gets AI, Reviews Get Aliases, Ads Invade AI Mode — And Google Uses Its Monopoly to Win the AI War
In this episode of the Near Memo, Mike Blumenthal and Greg Sterling unpack Google’s dramatic shift toward an AI-first search ecosystem — including the rollout of Know Before you Go in Maps, ads in the new AI Mode in Search & Maps, an...
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Season 3
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Episode 52
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37:36
What #1-Ranking Personal Injury Lawyers Are Doing Right — Greg Gifford’s GBP Local Ranking Study
Greg Gifford joins the Near Memo to break down his large-scale Local SEO study of 3,000 personal injury law firm's Google Business Profiles. He reveals what #1 ranked PI las firms are doing that #10 ranked practioners are not. From review...
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Season 3
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Episode 52
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1:01:30
