The Near Memo
Greg Sterling, Mike Blumenthal & David Mihm
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
Google finally fixing LSA reviews, Why Google fails, DOJ slidedeck details abusive Google practicesMay 10, 2024
From the Vault: Do searchers use Local Finder?, How many links does a local website need? Google's BS around contentMay 02, 2024
An interview with Dana DiTomaso: To Google GA4 analytics hell & back againApril 26, 2024
Ad Sales Up, Dr. Guilty of Violating Fed. Review Law, Content Only as Good as ChatGPT Will FailApril 18, 2024
Standardizing Review Processes to Avoid Fear, Google Cries Wolf Around DMA, The Future of SGEApril 11, 2024
How your agency can increase retention and profitability by offering a fractional CMO as a serviceMarch 29, 2024
Google Goes to Brussels & attempts to defend their DMA complianceMarch 29, 2024
How on page factors & Google updates, Learnings from a G Quality Rater, What is the future of SEO?March 15, 2024
Google’s Core Update & FUD, Brightlocal Consumer Review Survey, Do Searchers Use the Local Finder?March 07, 2024
Consumer Research Highlights Limited Impact of EU Mandated Local SERP Change & On-going EU ChallengeFebruary 29, 2024
Long tail searcher behaviors, Gemini switch appears, Content publishing being upended by searchFebruary 22, 2024
G-SERPs product searches, Google PR around review removals is puffery, Google Maps SGE a hot messFebruary 15, 2024
Will AI Improve SMB Websites? GMaps Getting Gemini, Bright Local Brand Survey TakeawaysFebruary 09, 2024
10 years of SERP changes, Hidden Gems update is impacting Local Search, New EU Local Search ResultsFebruary 02, 2024
Fired Google Raters replaced w/ AI? SEO Tools are just tools, Hidden Gems & decline of Big SocialJanuary 25, 2024
SGE NOT the Future, GBP End Days? Google Chooses Sizzle over Steak?January 19, 2024
LSA Scam & Honest Businesses, Google Created a Shitty Internet? Generative AI & its Impact on GoogleJanuary 12, 2024
Exposing the Google Local Service Ads Scam in Home Services: A Marketer's InsightJanuary 11, 2024
Businesses & Google SGE, Google Goes All in On Interstitials, Where is Bard Going?January 05, 2024
The Google Review Fraud Landscape in Maps & LSA and How a Business Should RespondDecember 20, 2023
Will Google's Reactive Behavior to Search Quality & AI Solve Their Problems?December 16, 2023
Can Gemini Fix Search? The Impact of Google’s Rating Bias, LSA ReviewjackingDecember 07, 2023
How Local SEO Agencies are using Generative AI & ChatGPT: Tips, tactics and strategiesNovember 23, 2023
Google’s newest search features, Whitespark: Reviews by category, Fake review enforcement failuresNovember 17, 2023
GMaps Immersive directions, Citations & Local Search, The GBP new small business attributeNovember 09, 2023