The Near Memo
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
Podcasting since 2021 • 222 episodes
The Near Memo
Latest Episodes
The Future of Maps: User Focused, Contextual & Integrated AI with Goetz Weber
Greg Sterling and Mike Blumenthal talk with mapping expert Goetz Weber about why today’s maps fail to deliver personalized, contextual experiences — and what needs to change. From intent modeling to the limits of monetization, from ChatGPT to S...
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47:38
Pew & Ahrefs Reveal Click Declines & AIO Disruption, Local SEO vs. AI: What Happens to the Pack?,
This week, Greg and Mike dissect new data from Pew and Ahrefs showing how AI Overviews impact user click behavior, local pack visibility, and publisher traffic. They explore the branding mess of “AIO” vs. “GEO,” ChatGPT’s growing usefulness, an...
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32:45
Google Fixes GBP Alerts Sort Of, Expands "Ask for Me" Local Quotes, ChatGPT Local Search Disurptor?
In this episode of the Near Memo, Greg Sterling and Mike Blumenthal dive into Google’s overhaul of its Business Profile dashboard notifications and why it's problematic, the rollout of Google’s AI-powered “Ask for Me” local quote feature, and C...
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36:55
Google’s AI Overviews, ChatGPT’s Search Shift, and Google's Secret Weapon
In this episode of the Near Memo, Greg Sterling and Mike Blumenthal discuss fresh insights into how consumers engage with local AI Overviews, explore the theory that ChatGPT may be using Google's search index, and dig into the explosive growth ...
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31:44
GBP Suspensions, AIO Overviews & New Best Practices for AI-Era Local SEO and Reviews
Greg and Mike unpack the latest in local search: an uptick in suspensions, why AI overviews are shifting lower on SERPs, and what local businesses must do to thrive in an AI-dominated search world. Also, a pig roas
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39:38
