The Near Memo
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
The Near Memo
Latest Episodes
Ep. 262: Regulating the Digital Wild West: Inside the FTC’s Battle Against Review Fraud and AI Deception with Michael Atleson
What happens when federal regulators take on fake reviews and predatory AI applications? This week on NearMemo, Greg Sterling and Mike Blumenthal host Michael Atleson, former Senior Attorney at the FTC’s Division of Advertising Practices ...
Google Maps' AI Shift: Why Brand Building, Reviews & Social Presence Are the New Local SEO
Are your local search frameworks ready for a probabilistic, AI-driven Map interface? This week, Greg, Mike, and local search practitioner Craig Burton map out the massive influx of automated algorithmic categorization structures rolling across ...
Goodbye Traffic, Hello Sales: The New Playbook for Local SEO Visibility
How do you build brand permanence in a local market when web attribution metrics are fading? This week, we dive into Part 2 of our post-Google I/O masterclass with Cindy Krum, Krystal Taing, and Greg Gifford. The panel shifts completely f...
What Does I/O Mean for Marketers with Cindy Krum, Gregg Gifford & Krystal Tang - Part 1
The rules of user discovery are undergoing a massive rewrite. This week, the Near Media roundtable features top search minds Cindy Krum, Krystal Taing, and Greg Gifford to analyze the long-term strategic impacts of Google I/O and Google M...
From Keyword Rankings to Brand Reverence: The New Local AI SEO Blueprint
In this Duda webinar, Darren Shaw and Mike Blumenthal explore the paradigm shift occurring in local search as Google increasingly incorporates generative AI into Google Business Profiles and Google Maps. Through new features like "Know Be...
