The Near Memo
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
Podcasting since 2021 • 235 episodes
The Near Memo
Latest Episodes
TikTok’s Local Play: How Gen Z Is Rewriting Local Search
In this episode, Greg Sterling, Mike Blumenthal, and Celeste Gonzalez (Rickety Roo) dive into TikTok’s “Local Explorer” — a new review and discovery program inside the app. They explore how Gen Z’s shift toward TikTok and Instagram is reshaping...
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Season 3
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Episode 50
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46:45
Google’s Local Antitrust Battle with Yelp, Gemini’s “Grounded” Local AI, and ChatGPT’s New Local Results
In Episode 229, Mike and Greg unpack Yelp’s revived antitrust lawsuit against Google and what it reveals about search dominance. They dive into Google’s “grounded” Gemini AI—supposedly tied to Maps data—and Mike’s test results showing how unrel...
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Season 3
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Episode 49
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33:29
AI & Local Business: How AI Is Rewriting Location Management; Interview with Ana Martinez, P2
AI is reshaping how businesses manage their locations, from adoption challenges to AI Overviews in Google Search, to the renewed importance of citations and directories. Mike Blumenthal, Greg Sterling, and Ana Martinez from Uberall discuss AI’s...
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Season 3
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Episode 48
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34:51
Inside Uberall’s Local AI Shift: From Culture Shift to Client Tools; Part 1
Uberall’s CTO Ana Martinez joins Greg Sterling & Mike Blumenthal to reveal how the company is going “AI native with their Local Platform location management.” From internal culture shifts to new client-facing tools like UBI and Location Per...
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Season 3
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Episode 47
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31:58
Google GBP Suspension Increases?, The Future of Reviews, and Liz Reid’s AI Vision for Search
In this episode of the Near Memo, Greg Sterling and Mike Blumenthal dig into Google Business Profile suspension increases over time, the broken state of reviews, and insights from Google’s Liz Reid on AI Overviews, AI Mode, and monetization. Wh...
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Season 3
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Episode 46
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35:53
