The Near Memo
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
The Near Memo
Navigating Google Reviews - Part 2 of Brad Wetherall, ex-Director of Operations GBP support, Interview
In this episode, Greg and Mike welcome Brad Wetherall, former Director of Operations for Google Business Profile and now CEO of Bitwise Consulting. They discuss the challenges of fake reviews, Google's approach to detecting and managing them, and best practices for businesses to enhance their online reputation. Brad shares insights on the importance of engagement, the role of AI in review management, and the need for businesses to understand Google's policies regarding reviews. The conversation wraps up with Brad's advice for agencies and local marketers on navigating the complexities of online reviews and maintaining a positive digital presence.
Takeaways
00:00 Final Thoughts on Reviews and Trust Scores
06:45 Understanding Review Deletion and Algorithm Scrutiny
08:54 The Role of Review Responses in Business Rankings
11:44 Engagement and Its Impact on Reviews
14:32 AI's Influence on Review Management
17:07 Challenges for New Businesses in Review Acquisition
20:15 Best Practices for Managing Reviews
23:51 Google's Support Culture and Business Impact
26:28 The Future of AI and Local Business Visibility
#googlebusinessprofile #fakereviews #reviewmanagement #localseo #reviewfraud #AIinreviews #reviewalgorithms #digitalmarketing
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