The Near Memo
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
The Near Memo
Google Review Fraud, FTC & Business concerns: Interview with Curtis Boyd, Transparency Company, P#2
In this episode, Mike Blumenthal and Greg Sterling continue their discussion with Curtis Boyd, CEO of the Transparency Company, focusing on the pervasive issue of review fraud. They explore the current landscape of consumer trust in online reviews, the implications of new FTC regulations, and the challenges businesses face in maintaining review integrity. Curtis shares his optimistic outlook on potential solutions and emphasizes the importance of transparency in the review process. The conversation also delves into practical strategies for businesses and marketers to combat fake reviews and improve their online reputation.
00:00 Introduction to Review Fraud and Transparency Company
00:23 Future of Review Integrity
08:40 Strategies for Businesses and Marketers
17:55 Optimism Amidst Challenges
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