The Near Memo
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
The Near Memo
Missing Google Reviews, Ask for me - SMB Timesuck, Gemini Reasoning Model is Future of Local Search
Greg and Mike discuss various topics related to Google's recent changes and features, including issues with review counts on Google Business Profiles, the introduction of the Ask for Me automated calling feature, and the implications for small businesses. They also explore the new Gemini reasoning model and its potential impact on local search and consumer behavior. The conversation highlights the challenges and opportunities presented by these developments in the context of small business operations and marketing strategies.
00:55 Review Count Issues and Google's Response
06:29 Exploring Google's 'Ask For Me' Feature
18:20 Concerns About Small Businesses and AI Interactions
22:20 Gemini's New Reasoning Model for iPhone is the Future of Local Search
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