The Near Memo
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
The Near Memo
The Rise of GBP Suspensions, Is Google's 5 trillion search number real? New AI Mode IS the Future
00:00 Overview of Topics
01:07 Increase in Business Suspensions - Resinstatements very slow
06:27 Google's Search Query Insights - Is Google Cooking the Books?
21:03 Google's AI Mode as the Future of Search
We discuss the recent increase in suspensions and the delay of reinstatements on Google, the implications of Google's five trillion search queries, and the impact of AI on search. They explore the new AI mode being introduced by Google and how it is the shape the future of search experiences.
Takeaways
✓ There has been a significant increase in complaints about Google suspensions.
✓ Google's new one appeal and done process limits reinstatement attempts.
✓ The five trillion search queries reported by Google is a notable figure but hacked.
✓ User behavior is shifting away from Google towards alternative search options.
✓ AI mode represents a significant evolution in Google's search capabilities.
✓ Google is actively trying to retain users amidst growing competition from AI.
✓ Gemini, Google's AI, is still developing and improving rapidly but its still not as good as ChatGPT.
✓ The future of search will likely involve more complex user interactions.
✓ Google is experimenting with various user interface elements to enhance search.
✓ User engagement with AI tools is changing the way queries are formed. titles
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