The Near Memo
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
The Near Memo
AI Overviews & Why consumers like them, Reviews vs. Reality & Why Google Search Volumes Aren’t Falling
Mike Blumenthal and Greg Sterling discuss three hot-button topics:
- Consumer vs. industry perspectives on Google’s AI Overviews
- How review expectations differ from actual behavior in the legal vertical
- Why Datos data shows AI growth isn’t displacing search usage
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