The Near Memo
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
The Near Memo
Google’s Action Links Crackdown, The “Declining” Open Web, and Siri + Gemini
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Greg Sterling, Mike Blumenthal & David Mihm
We discuss Google’s new guidelines for Business Profile action links, the company’s conflicting statements about the health of the open web in an antitrust case, and Apple’s rumored partnership with Google’s Gemini to power Siri. Together, these stories highlight Google’s tightening grip on local businesses, the shifting economics of publishing, and how Apple’s AI ambitions could reshape search traffic and advertising revenue.
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